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Why showering in the morning can save you money on energy bills

Why showering in the morning can save you money on energy bills

Daily Mirror11-05-2025
A poll of 2,000 UK adults found that two thirds of Brits already prefer to have a morning shower, but there's a key reason you should too.
A survey of 2,000 adults revealed that a morning shower is the way to go for most, with two thirds opting for an a morning cleanse. In contrast, just 32% choose to have a shower before bed, while one in 10 prefer their showers in the afternoon.
A morning shower even formed part of the top three things to help people get ready for the day, alongside having a cup of coffee (34%) and a healthy breakfast (29%). It also emerged 28% claim a shower in the morning is vital to their routine, with 17% saying the same about an evening clean.


One in 10 even said they would be unlikely to shower if they couldn't do so at their preferred time. Rarely do people stray from their routine, doing so only if they had to get ready for a special occasion (36%), travel plans (28%), and oversleeping (24%).
The study was conducted by Utilita Energy as part of its Power Price List series – a comprehensive guide on the running costs of household gadgets.
A spokesperson for Utilita explained: "Heating up water to shower consumes a lot of energy, so we were interested to better understand people's behaviours."
The main reasons for preferring an early morning spritz included wanting to start the day clean and refreshed (70%), helping them wake up in the morning (50%), and getting energised for the day ahead (45%).
The top reasons for opting for an evening shower related to its soothing effects, with four in 10 using this time to unwind and de-stress before they turn in for the night. While 51% think showering before bed helps them to sleep more soundly, according to OnePoll.com data.
Saving time in the morning also contributed to these night owls' preferences, who use their extra time in the morning to sleep in (24%) or devote time to other things (22%). However, evening showers could be contributing more to higher energy bills.
The research found morning showers to be slightly more rushed and a less relaxing affair – with the average person spending an additional two minutes under the water in the evening than they do first thing, as a result spending more on their energy bills.
"The cost of running a shower for eight minutes is around 32p on average – or £116 a year," said a Utilita's spokesperson, but shaving off a few minutes in the morning could help bring that down.
They added: "The Power Price List is designed to reveal how tweaking habits can provide sizeable savings for households."
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