34 Reliable Beauty Products Reviewers Swear By

Buzz Feed

06-06-2025

A pack of 50 cult-favorite Clean Skin Club Clean Towels that are actually reaaaaaally multitalented. You can use 'em to take your makeup off with cleansers and makeup remover, use them to dry your face, to remove face masks, and even to clean your skincare and makeup tools. Your washcloth could have some bacteria on it, especially if you're using it a few days in a row. Use these babies instead and toss the funky rag to the side.
A Cosrx snail mucin serum to help get rid of dark spots, improve skin vitality, and soothe damaged skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick, but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits.
A mattifying, waterproof On Til' Dawn One/Size setting spray that Beyoncé used at her Renaissance concert in the pouring rain at her DC show. And Queen B's face was still beat 👏 to 👏 the 👏 GODS 👏 through the downpour. Yeah, this stuff has witchcraft in it for sure, sign me up.
A K-Beauty overnight collagen wrapping mask by Medicube to help protect and boost elasticity, and give you firm, plump, hydrated skin with fewer fine lines. If you were wishing on a star for radiant glass skin, I'm happy to inform you that your wish has come true.
Some "Coochy" shaving cream that'll condition and moisturize your skin, and help you get a super smooth shave. It's gentle on sensitive skin and can help prevent razor bumps and ingrown hairs, it also smells like frosted cake!
Promising review: "Wow. Just wow. I got this at my local intimate shop, I will be ordering from Amazon now on, since it saves the $10 markup from the local stores, but I am in love with this. I have the world's most sensitive skin and usually get at LEAST 10 large, hurtful bumps on my bikini line and area after shaving. Now, with this plus exfoliating beforehand, I have ZERO irritation and zero bumps. Will forever buy this. It's like a conditioner, not a cream or foam or anything." —HollyGet it from Amazon for $8.99+ (available in four sizes and a "Peachy Keen" scent).
A Huda Beauty setting powder in "Ube Birthday Cake" — a silky powder that'll help bake and set your makeup, absorb excess oil, blur pores and fine lines, and lock in your makeup for up to 10 hours with an airbrushed finish. Apparently, this stuff is worth every bit of hype it gets.
Purple setting powder?! I know, sounds bizarre, *but* check it out on TikTok cuz it's flawlessly gorgeous!I have this and it's so, so cute. I kept hearing rave reviews about how amazing Huda Beauty's setting powder was, and the lilac tint of the Ube Birthday Cake shade really intrigued me, so I snagged it. No regrets. I've been loyal to the One/Size powder for years (and still won't be giving it up), but I'll definitely be buying this forever, too. I also wanna try more shades. As a Black woman, I was a tad bit nervous about this ube shade, but the blurring, the brightening, and the coverage are top tier, truly. And it magically still looks flawless at the end of the day.Promising review: "I don't normally write reviews, but I absolutely had to this time. I have been STRUGGLING to find a setting powder that lasts all day, didn't turn my under eyes cake-y or ashy, didn't go into the crease under my eye, and actually brightened. This Huda setting powder does it ALL. I'll never not buy this product. So glad I went out on a limb and tried it out! Fan forever!" —Lindsey9876Get it from Sephora for $23+ (available in two sizes and 10 shades).
A jar of Sol de Janeiro Brazilian Bum Bum body cream made with a caffeine-rich guarana extract formula to help smooth and tighten skin. Reviewers are in loooove with this stuff, and some reviewers even use it as, like, a perfume. Yeah, it smells that good, and trust me, you're gonna wanna find out *just* how good it smells. Now I'm daydreaming about ot. Let me go sniff my jar of it.
A popular Kayali vanilla 28 perfume that has reviewers spellbound with its warm, sweet, gourmand aroma. This is a fragrance masterpiece you def won't ever be able to part ways with.
Promising reviews: "I blind bought this perfume and it did not disappoint. I hope they never change it and never discontinue it. I WILL BUY THIS FOR THE REST OF MY LIFE." —SDR11"Omg, why am I just now finding out about this?? By far the best perfume in my life!! I bought the small travel size in case I didn't like it, and omg, I NEED the big one NOW! It's a need, not a want! Seriously, so many compliments. Great for all ages and long-lasting! I will definitely be buying this in the biggest bottle and never looking at any other perfume!" —jdavis777Get it from Sephora for $29+ (available in four sizes).
An Anastasia Beverly Hills brow pencil with an ultra slim tip to help you get the thinnest, most *precise* hair-like strokes ever, keeping your brows looking super natural. It's dual-ended with a spoolie on the other end, so you can blend away easily. If we're choosing magic wands, I'm pickin' this one.
The magic that is this product, omg. This brow pencil is my guilty pleasure. It's just reliable, and we love a reliable product. 👏🏽👏🏽 I've been using this for probably close to 10 years. It is a splurge product for me; I do fall for cheaper alternatives and such, but whenever I return, it reminds me that this brow pencil is truly unbeatable. It's really in its own lane. The pencil is sooo thin, so it helps create the most natural, realistic brow-like strokes, which is the look I LOVE. I mean, just look at the pic above, you can literally see the hair strokes I made using this. The colors are also so natural, I personally love the soft brown, even though my hair is naturally a very dark brown — it just looks the most realistic for me. Anastasia, girl, you did your big one with this... oh, and are you a witch? You can tell me, I won't tell anyone. Promising reviews: "This is my go to eyebrow pencil! I have tried many different brands, but I always end up returning to Anastasia Brow Wiz. It stays in place and it looks natural without being too harsh! Excellent product!" —Amy E. Newby"Love this product. Will forever buy this product. Goes on smooth and stays on all day." —Sara A SmithGet it from Amazon for $25 (available in 12 shades).
Supergoop Unseen Sunscreen that can also be used as your makeup primer, offering broad-spectrum SPF without feeling greasy or leaving a white cast. I know, I know, trying to make sure you wear sunscreen on your face can be a pain, especially if you wanna wear a full face of makeup butttt, that's why this baby is so perfect! A win if I ever knew one.
An Anua niacinamide serum — a watery, lightweight, non-sticky K-beauty serum to help deliver you beautifully radiant, glowy, clear, balanced skin. This little bottle is here to ✨make it shine✨ better than Tori Vega.
Promising reviews: "I've had freckles my whole life, but in more recent years I have been getting age spots and wanted something to help make them go away without any surgery or anything. I have been using this Anua serum for several weeks now and it works! My biggest, darkest spot is taking longer than the others, but I apply it every day and have seen a huge improvement. The smaller ones have all disappeared already. Highly recommend." —Daniel Gaither"WHEN I TELL YOU I've never seen my skin glow like this ever in my life, and I've tried EVERYTHING! I'm sticking to ANUA FOR THE REST OF MY LIFE. RUN DON'T WALK! My skin looks like porcelain." —BRATZDOLLCO DA BIGGEST 😙Get it from Amazon for $22.
Laneige's Glaze Craze Tinted Polypeptide Lip Serum that'll have you standing outside of the Laneige corporate building, jumping up and down with signs expressing how you're their biggest fan. It's nourishing, tinted, buildable, suuuper hydrating, and bound to make you fall in love the moment it touches your lips.
An Armani luminous silk foundation with "Micro-fil" magic that'll instantly smooth the appearance of texture, pores, and fine lines. Remember that magic mask from Goosebumps that kinda morphed into the little girl's skin? This'll be like that, but way less spooky.
Promising review: "Perfect! I will never buy a different foundation! Wow! I am in love! I have had the hardest time finding a good foundation for my very dry skin!! Granted, in the past, I never spent more than $15 for foundation other than IL Makiage and even though I did my research to try and find my matching shade for IL, alas, I could not. Plus, it was just too thick and goopy, and no matter what I put on before the IL foundation, all my dry skin showed through! Next up, Armani Luminous Silk and voila... pure MAGIC! Light to medium coverage. All other foundations show my dry, peeling, cracking skin, but not this one! And it has a nice, attractive sheen to it! Finally, my quest to find the best foundation is complete!" —WWinks17Get it from Sephora for $48+ (available in two sizes and 38 shades).
A Milk Hydro Grip primer to help your makeup cling to your skin the way a 5-year-old clings to their parent's leg on the first day of kindergarten. This sticky, magical primer locks your makeup down to help avoid any fading or transfer.
Color Wow — a heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology, sorcery, and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and J.Lo, swearssss by this stuff.
A bottle of Paula's Choice Salicylic Acid Exfoliant to help unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated. Oh! And you can now get 'em in a 10-pack of pre-soaked pads!!
Plus, a Paula's Choice body exfoliator because bacne is not ruining your debut bikini moment for summer 2025. Say bippity-boppity-buh-bye to the acne on your chest thanks to this phenomenal little potion.
Promising review: "I have dealt with bacne for a very, very long time. I have never been able to get rid of it, no matter what I have used. I have always wanted to wear backless dresses and bikinis, but I have been too uncomfortable with how my back looked. I started using this stuff and within a week, my back is clearing up so much! I feel a lot more confident and comfortable now. This is the product I will buy forever." —Angie WGet it from Amazon for $29.
A Nars soft matte concealer so magical, you'll be searching for a witch to thank. The creamy, full-coverage formula will blur and conceal any imperfections and leave you looking soft, natural, and matte as heck.
This product has held it down for me for YEARS. I especially use it when I dance; it lasts me through long, sweaty show days and still looks flawless by the end of the day. I like other concealers, but this one is *top-tier*; it never fails me. I always return to this because she's reliable, matte, and has perfect, long-lasting coverage. Since I'm as oily as it gets, I do prefer this to the radiant one, although I do like that one, too. There's just really nothing like this, it def hits different. It was the first makeup product I tried and decided I'd repurchase forever. And the little pot lasts for a looong time. At them moment, I'm getting over a terrible, stress-induced breakout where I popped every pimple I had cuz I ran out of pimple patches, so now I have tons of dark marks. This is the only concealer out of the entire drawer full that I own that actually covers my dark spots. If you're as shiny as Tamatoa from Moana, you won't regret a single thing about this purchase. Promising review: "This is legit the best concealer for spot concealing. I have cool-toned pale skin, that's super dry, and this concealer perfectly covers any spots without getting cakey or flaky. Will forever repurchase." —Lauren323Get it from Sephora for $32 (available in 29 shades).
A 20-pack of Peace Out salicylic acid acne patches perfect for anyone who can't help but pick at their pimples and then end up with dreaded dark spots. These hydrocolloid patches'll extract impurities, target blemishes and blackheads, soothe and minimize redness, *and* help promote clear-looking skin. Stick it, don't pick it, and say peace out ✌️ to that pimple.
Promising review: "I can't believe these dots. I usually get deep, never-ending, very inflamed pimples. Just when I think they're done, they last forever. I had been looking at these dots for a while, but wasn't sure whether to spend the money on 20 dots. It was so worth it!! I had a big pimple on my forehead right before a big series of presentations this week. I put a dot on at bedtime, and by morning, it was a million times better. I still can't believe it. I'll be buying these forever." —vw358Get a 20-pack from Sephora for $19 (also available in other pack sizes).
A Too Faced "Better Than Sex" mascara that'll condition your lashes while also adding volume and length, locking your lash curl in place. You'll get the false lash drama without the discomfort.
Promising reviews: "Okay… just wow!! So I was looking for a mascara that would actually make my eyelashes look good without having to apply, like, 50 coats before they popped, and this mascara is it! With only one coat, they pop so quickly! It goes on so smoothly, and I absolutely love how thick my lashes become so quickly! Highly recommend this mascara! I will never turn back to any others now!" —Ashly Richardson"This mascara is by far the BEST mascara I've ever used. No matter the price, I will now purchase this forever." —Alexandra MeoliGet it from Amazon for $13.60+ (available in two sizes, two shades, and a two-pack).
A cuticle oil pen to make keeping 'em moisturized a way easier task that you can even do on the go. Ever look down at your hands and notice how absolutely dry your cuticles are and no amount of lotion can save them? Well, call this thing Iron Man cuz it can! Plus, if your nails are weak and brittle, this can help strengthen them.
Promising review: "I've always had weak nails that would easily break, so I've never been able to grow them long. The gel manicures I get have made them even worse. Within two weeks of using this once to twice a day, I could not believe how good my nails were looking. They're not titanium strong, but compared to how thin and brittle they were, they're now much stronger. They don't break. They've also grown a lot. I don't usually have to file or cut my nails because they never grow that long, but today I had to! Will keep buying this forever. Love it." —AnonGet it from Amazon for $8.99 (available in six scents).
A four-pack of bio-collagen overnight masks that'll work to deliver you tighter pores, tons of skin elasticity, improved skin texture and tone, and *loads* of hydration. I promise you don't have to recite any incantations, simply put it on at night and wake up with glowy, radiant skin.
Promising review: "I was blown away by how moisturizing this mask actually was. It definitely was everything the ad said it was going to be. The first 30 minutes I had to adjust it a little, but as it began to dry, it didn't move, and I went to bed with no trouble (I'm a side sleeper). It peeled off easily in the morning, and I just couldn't believe how well it worked. I've been using one every 5–6 days. I will never stop using these!!" —jessica j.Get a four-pack from Amazon for $19 (available in three styles and a 16-pack).
Gold Bond's firming neck and chest cream to help improve texture and firmness, gently exfoliate, and hydrate your skin. Umm, these review pics are kinda... mind boggling. I– I'm actually speechless. This is definitely heaven-sent.
Promising reviews: "I just purchased my second tube! This is the only thing I've tried that actually works. Been using it for over a month, applying it every morning and night, and there is a big difference in my neck. I will never be without it." —Jlacaria"This stuff rocks! I'm a big skeptic of products that claim to make your skin look younger, firmer, erase wrinkles, improve skin tone, etc. The only way all that can be achieved is with surgery, lasers, fillers, and Botox. A skin care product can only do so much with the right ingredients and at the right concentration.I wanted to improve the look of my neck and the horizontal lines. I bought this because Gold Bond has been around forever, and it was a good price point. I've been using it twice a day now for just over a month, morning and night. I cannot believe the results! My horizontal neck lines are drastically improved, and my skin is smoother, softer, and more even-toned! The little lines are gone, and my neck is definitely firmer! I wouldn't have believed I could get such noticeable results from a skin cream! Use twice a day after you wash your face and neck. This is a forever product for me, and I definitely recommend!" —Regina McCarthyGet it from Amazon for $11.97 (also available in a two-pack).
A Cécred nourishing hair oil that smells absolutely divine and will help seal in moisture without weighing down your locks. It's compiled of 13, yes 13 (!!!) luscious oils to help reinforce your hair's lipid barrier and will have you absolutely feelin' yourself. Reviewers are loving that this lightweight potion actually absorbs into your strands rather than just sitting on top. Oh, nourishing hair oil, ~I love you down to the bone~.
Cécred is founded and owned by Beyoncé!I finally got my hands on this bad boy, and oh, baby, it is incredible. I had been trying to figure out how to style my curly clip-in extensions and make them match my real hair, but nothing had been working. I did a braid out three times, and it was a mess, I was literally ready to give up and just straighten my hair again. That is, until I added this. This and the moisture-sealing lotion work ridiculously well together; they're the most magical duo ever for curls. My braid out turned out so perfectly, I'm still in disbelief. Plus, my hair isn't oily!! It absorbed so well. I put it on one side of my hair at a time, and its definition difference was wild. My curls haven't looked this curly in years, and when I add this to my straight extensions, it helps my hair blend so much better. Also, it smells so freakin' good, it's ridiculous. Cécred literally never disappoints. This oil is liquid gold. I'm obsessed. I stand ten toes behind this oil and literally every product I've tried from the line. These are my all-time favorite hair products, no competition. Promising review: "I absolutely adore this hair oil. You get a very generously sized bottle that will last you a long time. The bottle feels heavy and luxurious, and the oil always fixes whatever frizz I've got going on and smells incredible. I'm on my third bottle already, and I will never stop. I will rebuy this until my last days. Worth every penny." —KayGet it from Ulta or Cécred for $22+ (available in two sizes; here's the travel-sized one at Ulta!).
A Flamingo razor with four five-blade refills that'll serve you up a *reaaaally* close, comfortable shave. The blades are surrounded by water-activated aloe and shea butter strips to help it effortlessly glide across your skin and protect you from irritation. Plus it comes with a shower holder!
Promising reviews: "Ladies, if you're looking for a new razor, stop wasting your time and purchase the Flamingo 5-blade razor right now. I've tried countless other brands of razors — disposable, high-end, you name it...and the Flamingo is by far the very best I've ever used. I'm totally OBSESSED with this razor — the quality of the razor, blades, and mount is superb, and it delivers the closest, smoothest shave ever! Plus, it leaves you feeling moisturized after and never irritated. And, I haven't nicked myself even once with this razor, which is some kind of miracle. You want to try this razor — it just exceeds anything else out there!" —CeCe Silver"I absolutely LOVE this razor. It's perfect for those of us with sensitive skin. This is one of the few disposable razors I've tried that doesn't break me out. I'll forever buy this razor." —Tonya P.Get it from Amazon for $15.99+ (available in four colors).
Tirtir foundation that won't betray you four hours after applying it by becoming all cracked, cakey, and creased. Makeup nightmare. This bad boy lasts up to 72 hours and delivers buildable coverage that'll conceal redness, blemishes, and dreaded dark circles. And if that doesn't already have your finger hovering over the *add to cart button*, it helps boost skin elasticity and will help give you the coveted ~glass skin~ look.
An under-eye brightener because you aren't sure if you'll ever actually not be exhausted, but you can def stop looking like it. It's ~enriched~ with shea butter and hyaluronic acid to give your dark circles a more ✨radiant✨ look. The pinkish tint helps balance out the blueish tint under your eyes as if you said a spell to make your dark circles *poof* away.
A Summer Fridays lip butter for anyone who can't stand dry lips and needs hydration and moisture instantly. This TikTok beloved balm can also double as an overnight lip mask and it comes in *delightful* scents like birthday cake, brown sugar, and sweet mint.
Promising reviews: "This has quickly become my go-to lip product. The balm is incredibly hydrating and leaves my lips feeling soft and smooth. I love the subtle shine it gives without being too glossy. The formula is lightweight, non-sticky, and lasts for hours, which is perfect for all-day wear. Plus, it has a pleasant, natural scent that isn't overpowering. The packaging is sleek and easy to carry around, making it convenient for on-the-go use. Overall, the Summer Fridays Lip Balm is a must-have for anyone looking for a high-quality, moisturizing lip balm. Highly recommend!" —Linda J Boss"I love the colors available and how they feel on my lips. Will forever repurchase." —MEP2014Get it from Amazon for $24+ (available in nine scents/colors).
An Anua heartleaf pore-clearing cleansing oil perfect for all skin types and will effectively get rid of makeup residue, blackheads, and sebum while also helping to prevent your pores from clogging up. In fact, it's so effective, some reviewers say you can actually see the gunk and oil leave your face. You'll be kinda grossed out by the ick seeping out of your pores while also being shook by the way it literally did a magic trick on your face. Blackheads, be gone!
Some bioactivo, a deep conditioner treatment that can also be used as a leave-in that'll help strengthen your hair and leave it all soft and ✨shiny✨ *Tomatoa voice*. According to TikTokers, it's a Dominican hair secret for healthy, flourishing hair. We love a beauty secret.
Check out how to make it on TikTok!Promising reviews: "I go to the Dominican Salon in my area and every time I leave there, my hair feels luxurious and sooo soft. I can never achieve this at home. My stylist gave me a vial of this product at her shop and said I could only get it from the DR. Well, this is it! I can finally have the same soft, moisturized, luxurious look at home, this has been a godsend! If you have brittle hair or it's hard to keep moisture in it, then this is your holy grail. Just mix half water with conditioner in a spray bottle, then blow dry or roll up and heat. You will not be disappointed. I almost feel bad giving away this secret because when I go to order more, it may be all gone. Amazon, please keep this item in stock. I will be an avid buyer! Thank you!" —Meechie"This product is something I always keep in stock for myself and my friends. The slip is amazing, it is so healthy for hair, and the results are great! If you swim and need help with minimal to no tangles, this is the stuff to use. Friends from all cultural backgrounds agree and convert the second they use it. This is by far one of my best hair care regimes I will always keep." —Constance GeeGet a 12-count from Amazon for $28.89.
A Touchland misting hand sanitizer that you'll quickly realize is far superior to all other sanitizers. First of all, it's a spray (genius), it's hydrating, not sticky or greasy, and will leave your hands sanitized and smelling good as heck. Whether you like fruity smells like watermelon and mango, or warm smells like sandalwood and vanilla, these'll serve as the most perfect sanitizers ever. You'll def want 'em all.
Promising reviews: "I have fallen in love with this product, it smells like pure happiness if that makes sense, and it is a must-have! Also, the product doesn't dry out my skin. It helps sanitize and lasts forever!" —SanFill"Love this sanitizer! I'm a Bath and Body Works kind of girl, but you really can't beat the sleekness of these. I'll forever repurchase!" —KiababyyyGet it from Sephora for $10 (available in 11 scents).
A K-18 leave-in hair mask to help bring your dry, bleach- and color-damaged hair back to life. And yes! You leave it in, no rinsing it out! Shampoo, skip conditioning, towel dry, throw this in, wait four minutes, and then just do the rest of your normal styling routine. I know, you're suuuper close to just cutting your mane off, but give this a try and the results will be more dramatic than Dance Moms. "Get your finger out of my face." *Kelly voice*.
A Byoma hydrating serum, a barrier boosting complex with squalane and glycerin in it, which are *basically* the Avengers of hydration. This stuff'll serve up some dewy, bouncy results almost instantly, leaving you with happy, healthy skin.
Promising review: "I'm a PCOS girly (so, super dry skin) and I have rosacea, and this serum is a ✨slay✨. It gives my skin the hydration it so desperately needs without feeling heavy or sticky. I confidently walk away from my bathroom mirror with skin that is as hydrated and bouncy as Moo Deng's, so this will forever stay in the skincare lineup. 10's across the board, hunty." —Ginny Sacrimoni's MoleGet it from Amazon for $15.99.
A daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.
The Summer Fridays lip butter showing up in your life to help with your always cracked kissers:
The reviews used in this post have been edited for length and clarity.