
Wendy's bringing famous square burgers to Ireland as new restaurant set to open
The American fast-food chain has confirmed its first Irish location in almost four decades
Wendy's operates more than 6,000 stores in the US. Photo: Creative Commons
Wendy's, renowned for its square hamburgers and 'Frosty' desserts, revealed this morning that it will open the restaurant in October, at Mahon Point Shopping Centre on the outskirts of the city.
This comes over a year after the initial announcement that the chain – whose 1980s slogan, 'Where's the beef?', has become part of pop culture folklore – would be entering Ireland through a partnership with Corrib Oil.
However, the first outlet will not be located at any of Corrib's petrol stations nationwide, but instead at Mahon Point Shopping Centre, which was Ireland's largest when it opened in February 2005.
Wendy's has confirmed that it will use 100pc fresh Irish beef and chicken across the menu, which includes a variety of breakfast and children's options, as well as its square burgers.
A Wendy's restaurant in the US
The opening, which will create 50 jobs in the area, is the first of an expected 10 branches nationwide from the fast-food giant, which operates more than 7,100 restaurants globally, generating $2.24billion (€1.9bn) in revenue last year.
'Ireland is a great market for long-term growth, and we're proud to see our brand come to life here through our partnership with Corrib Oil. Their deep roots in the community and commitment to operational excellence make them an ideal partner to deliver the Wendy's 'globally great, locally even better' experience,' said Michael Clarke, European managing director for Wendy's.
Justin Young, centre director of Mahon Point Shopping Centre, said: 'To be part of bringing the very first Wendy's restaurant to Ireland is really special.
'This opening is fantastic news for Cork – not only does it create 50 new local jobs, but it also gives people the chance to enjoy the craveable, high-quality food Wendy's is famous for.'
This is not Wendy's first foray into Ireland. In 1981, the chain opened its first store on Grafton Street in Dublin, followed five years later by a store on North Earl Street. At the time, the chain even considered adapting the full Irish breakfast as part of its worldwide menu.
In the UK, Wendy's offers a range of menu options at varying prices, generally ranking slightly higher than McDonald's or Burger King.
For example, the Wendy's Jr Cheeseburger Deluxe sells for £2.89 (€3.41) in the UK, while comparable items at McDonald's and Burger King cost €1.70 and £1.99 (€2.35) respectively.
At €12.85, Wendy's Baconator is nearly double the price of a Double Whopper at Burger King, and a large fries costs €4.12, compared to €3.06 at McDonald's and €4.00 at Burger King.
Wendy's also offers an extensive breakfast menu, including savoury croissants, bacon sandwiches and pain au chocolat, alongside a selection of coffees, teas, and its signature flavoured iced 'Frostyccino' coffees.
Fans of American cuisine will be delighted by this announcement. And if the chaotic opening of Krispy Kreme in Blanchardstown in 2018 is any indication, expect long queues on opening day if you want to get your hands on a square burger.
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