The Best Prime Day Hoka Deals Aren't On Amazon: 12 Hidden Sales We Found

Forbes

11-07-2025

You might think Amazon's four-day Prime Day sale only offers good deals on TVs or vacuums. But there are also some great Prime Day Hoka deals happening this year—they just aren't on Amazon. We combined our gear editors' expertise and our deal team's prowess at analyzing price-history data to uncover rare Hoka markdowns across various top retailers. Some highlights: You can buy the Arahi 7 (one of our gear team's top Hoka shoes for walking) for an unheard-of $94 in four colorways, and the Hopara 2 (one of their top-recommended sandals for neuropathy) is now 20% off in the Alabaster-Snow Melt style.
We found the best unofficial Prime Day Hoka deals of up to 35% off so you don't have to hunt for ... More them. ILLUSTRATION: FORBES / PHOTOS: RETAILERS
And these are only two noteworthy discounts on some of our gear editors' favorite sneakers—this week, you can pick up other top styles for less on Hoka, REI, Dick's Sporting Goods and Zappos for up to 35% off. Below, check out all the rare Prime Day Hoka deals we handpicked across the internet—and snag a coveted pair before the four-day sale event ends tonight. (For more worthwhile discounts, head over to our Prime Day running shoe deals and best Amazon Prime Day deals roundups.) Arahi 7: Now $95, Was $145 (35% Off, Select Colorways)
Hopara 2: Now $108, Was $135 (20% Off, Alabaster-Snow Melt Colorway)
Mach 6: Now $91, Was $140 (35% Off, White Colorway)
Transport: Now $120, Was $150 (20% Off, Oak-Alabaster Colorway)
Challenger 7: Now $100, Was $145 (31% Off, Stardust-Asteroid Colorway)
Kawana 2: Now $91, Was $140 (31% Off, Obsidian/Alabaster Colorway) Mafate Speed 4: Now $148, Was $185 (20% Off, Puffin's Bill-Summer Song Colorway)
Arahi 7: Now $100, Was $145 (31% Off, Blanc De Blanc-Steel Wool Colorway)
Mach 6: Now $91, Was $140 (35% Off, Stellar Grey-Black Colorway)
Clifton 9: Now $117, Was $145 (19% Off, Regular Sizes)
Speedgoat 6: Now $116, Was $154 (24% Off, Sherbet Colorway)
Stinson 7: Now $136, Was $175 (22% Off, Wheat-Shifting Sand Colorway)
Hoka Hoka Arahi 7 (Frost-Rose Gold)
If you're looking for a good stability shoe, consider the Arahi 7. Our gear editors named it the most stable Hoka sneaker for walking, thanks to its special design that helps prevent overpronation (when your foot rolls inward as you run or walk). The Frost-Rose Gold colorway above is one of four colorways on deal and has the most available sizing.
The Hopara 2 is great for hiking trips or rough terrain thanks to its adjustable heel strap and quick-dry water repellency. It also offers plenty of cushioning for long days of exploring the outdoors. With summer trips on the horizon, it's a great shoe to have in your arsenal, and at 20% off, it's at one of its very lowest prices.
Hoka Hoka Mach 6 (Women's)
For tempo runs and any situation where you want to be lighter and faster on your feet, the Mach 6 is the way to go. It's Hoka's most responsive shoe, giving you an energetic and propulsive feeling with each step. Its streamlined design also helps reduce drag, which can help limit fatigue. Three colorways are on sale for 35% off and one for 20%.
Go with the Transport if you want a shoe that's great for travel, good-looking and streamlined. While only one colorway is on sale (Oak/Alabaster, pictured), this pick has quick toggle laces for easy on and off, reflective details and a supportive sole. It also comes in the weather-resistant GTX version.
REI Hoka Challenger 7 (Women's)
While many trail sneakers can feel rigid and clunky, Hoka's Challenger 7 offers a lightweight design with soft cushioning. And like any great trail shoe, it also boasts a breathable upper and durable outsole for better traction on rocky or slick terrain. More sizes are available from Hoka and REI but the discount isn't quite as impressive and colorways are limited.
This accessible shoe features plush and comfortable support alongside a helpful internal bootie, a contoured footbed and easy-to-use lacing system. Its material is breathable, making it great for any season, and its sale color is an elegant black that can match with any outfit.
Hoka Hoka Mafate Speed 4 (Men's)
The Mafate Speed 4 is an updated iteration of what speedy trail runners loved about earlier versions: It features grippy traction and a breathable upper along with more lightweight, responsive foam underfoot.
Reviewers love this shoe's ultra-light feel and high-quality cushioning that make it great for everyday runs and walks. The sneaker is also designed to help with overpronation without overcorrecting your stride. Sizing is extremely limited through Zappos. If you don't mind paying a few bucks more, Hoka is available in sizes 9 through 15.
The Mach 6 is a great shoe for everything from everyday runs to speed training. Its cushiony foam midsole delivers great bounce and responsiveness throughout your run. Three colors are on sale for 35% off and one for 20% at Zappos. If you don't see an option you like, four more colors are available for 20% off direct from Hoka.
This versatile sneaker was recently replaced by the Clifton 10, but it's still an extremely popular design. It's responsive, plush and lighter than previous generations. More colorways are on sale for the same price at REI but sizing is limited.
If you're looking for a pop of color, the men's version of Hoka's Speedgoat 6 style is on sale in a bright Sherbet. This shoe is a significant overhaul from its previous version, featuring strong traction, a great grip and a more durable upper that has an inner cage.
This heavily cushioned running shoe provides excellent support and a wide platform for stability. Because of its cushioning, it's a great option for long-distance runners or those who need a recovery shoe. While the Wheat/Shifting Sand hue is the only color on sale, it's a nice shade of bronze that could easily match with neutral clothes.