logo
The Future of Financial Services: SoFi to Offer Members New Crypto-Enabled Capabilities to Get Their Money Right

The Future of Financial Services: SoFi to Offer Members New Crypto-Enabled Capabilities to Get Their Money Right

Business Wire6 hours ago

SAN FRANCISCO--(BUSINESS WIRE)--SoFi is expanding its one-stop shop for digital financial services with new crypto-powered capabilities that will enable members to borrow, save, spend, invest, and protect their money in entirely new ways. We're building a future where people can seamlessly send money around the world and have the tools and education to safely use crypto and digital assets to get their money right.
SoFi is announcing the first of many planned crypto and blockchain innovations across our products and services: self-serve international money transfers and crypto investing, each expected to launch later this year.
More people are turning to crypto than ever before to pay, invest, and transfer money faster, safer, and for a fraction of the cost of traditional methods. Today, it is estimated that nearly 3 in 10 American adults own crypto assets. Growing demand, fueled by expanded institutional investment and emerging regulatory clarity, is expected to drive more mainstream adoption of crypto and likely the start of another technology super cycle.
To help more people benefit from these shifts, SoFi is announcing the first of many planned crypto and blockchain innovations across our products and services: self-serve international money transfers, also known as global remittances, and crypto investing, each expected to launch later this year.
'The future of financial services is being completely reinvented through innovations in crypto, digital assets, and blockchain more broadly,' said Anthony Noto, CEO of SoFi. 'We're accelerating our efforts to give members more choice and more control, whether they're investing, sending money across borders, or planning for their future. Crypto and blockchain innovations can and will be threaded through each of our businesses and capabilities, including buying, paying, saving, investing, borrowing, and protecting. And in doing so, we will continue to stand alone in offering our members unmatched products and services as the only digital one-stop shop for their financial needs.'
Helping members send money across borders, faster and cheaper than ever
More than $93 billion in remittances were sent abroad from the United States in 2023, according to the World Bank, underscoring the potential demand for international money transfers. Later this year, eligible SoFi Money members will be able to seamlessly and securely transfer money to people in dozens of countries, whether it's for supporting family abroad, making purchases outside the U.S., or managing their money across borders. These transfers will be fully automated in the SoFi app, at significantly faster speeds and lower costs compared to the multi-day waiting periods many experience today with traditional services, putting more money in people's pockets, faster.
Members will be able to initiate a transfer in the SoFi app by entering the recipient's contact details and amount to send in U.S. dollars. Funds will be automatically transmitted on secure, well-known blockchain networks, converted into local currency at the destination, and rapidly deposited into the recipient's account, with full transparency on exchange rates and fees upfront, all available 24/7 in the SoFi app. Starting today, members can sign up to join a waitlist to receive access to SoFi self-serve international money transfers when they are available later this year.
International money transfers will be the latest expansion of SoFi's unprecedented money movement offering, making it the only financial services company that will allow members to seamlessly send money via each of the following methods:
Zelle ®
Person-to-person payment with only a phone number or email
Self-service wires
ACH
Self-serve international money transfers, once available
SoFi-offered stablecoins, once available
Crypto investing makes its comeback to SoFi
Marking our return to crypto investing, SoFi members later this year will be able to buy, sell, and hold a selection of crypto currencies like Bitcoin and Ethereum. Over time, SoFi intends to offer stablecoins and a wide range of other services, such as providing members the ability to borrow against their crypto assets, expanding payment options, and introducing new staking features, as well as blockchain and digital asset infrastructure capabilities for other companies offered by Galileo, SoFi's technology platform. Members can sign up to join a waitlist to receive access to crypto investing once it is available.
SoFi owns a nationally chartered bank, SoFI Bank, N.A. Today, based on interpretive letters 1183 and 1184 issued by the Office of the Comptroller of the Currency in March and May 2025, it is now permissible for nationally chartered banks to provide crypto custody and execution services on behalf of customers, hold dollar deposits serving as reserves backing stablecoins in certain circumstances, engage in certain stablecoin activities to facilitate payment transactions, and more. Thus, having a national bank license, as well as the vast technology expertise as a digital-only financial company, SoFi is uniquely positioned to bridge traditional financial systems and emerging technology, giving members the trust and confidence they deserve. We will innovate responsibly and in accordance with evolving U.S. regulations.
About SoFi
SoFi Technologies (NASDAQ: SOFI) is a one-stop shop for digital financial services on a mission to help people achieve financial independence to realize their ambitions. Over 10.9 million members trust SoFi to borrow, save, spend, invest, and protect their money – all in one app – and get access to financial planners, exclusive experiences, and a thriving community. Fintechs, financial institutions, and brands use SoFi's technology platform Galileo to build and manage innovative financial solutions across 158.4 million global accounts. For more information, visit www.sofi.com or download our iOS and Android apps.
Disclosures
Availability of Other Information About SoFi
Investors and others should note that we communicate with our investors and the public using our website (https://www.sofi.com), the investor relations website (https://investors.sofi.com), and on social media (X and LinkedIn), including but not limited to investor presentations and investor fact sheets, Securities and Exchange Commission filings, press releases, public conference calls and webcasts. The information that SoFi posts on these channels and websites could be deemed to be material information. As a result, SoFi encourages investors, the media, and others interested in SoFi to review the information that is posted on these channels, including the investor relations website, on a regular basis. This list of channels may be updated from time to time on SoFi's investor relations website and may include additional social media channels. The contents of SoFi's website or these channels, or any other website that may be accessed from its website or these channels, shall not be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended.
Cautionary Statement Regarding Forward-Looking Statements
Certain of the statements above are forward-looking and as such are not historical facts. This includes, without limitation, statements regarding our expectations for the launch of self-service international money transfers and crypto investing as well as future products, our ability to navigate the regulatory environment and receive any applicable regulatory approvals with respect to the products we plan to launch, demand for our products, our expectations regarding the future of financial services and the adoption of crypto, and the financial position, business strategy and plans and objectives of management for our future operations. These forward-looking statements are not guarantees of performance. Such statements can be identified by the fact that they do not relate strictly to historical or current facts. Words such as 'could', 'continue', 'expect', 'future', 'may', 'plan', 'will', 'will be', 'will continue', and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Factors that could cause actual results to differ materially from those contemplated by these forward-looking statements include: (i) the impact on our business of the regulatory environment, changes in governmental policies, changes in personnel and resources of the governmental agencies that regulate us, and complexities with compliance related to such environment, including new and evolving regulations and guidance with respect to crypto; (ii) our ability to continue to drive brand awareness and realize the benefits of our marketing and advertising campaigns; (iii) our ability to manage our planned products effectively and our expectations regarding the development and expansion of our business; (iv) our ability to predict the demand for new products and the future of the financial services industry; (v) our ability to develop new products, features and functionality that are competitive and meet market needs; (vi) our ability to maintain the security and reliability of our products; and (vii) the outcome of any legal or governmental proceedings instituted against us. The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties set forth in the section titled 'Risk Factors' in our last annual report on Form 10-K and subsequent quarterly filing on Form 10-Q, as filed with the Securities and Exchange Commission, and those that are included in any of our future filings with the Securities and Exchange Commission. These forward-looking statements are based on information available as of the date hereof and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing our views as of any subsequent date, and we do not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws.
©2025 SoFi Technologies, Inc. All rights reserved.
SOFI-F

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m
Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m

Business Wire

time17 minutes ago

  • Business Wire

Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m

LONDON--(BUSINESS WIRE)-- Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of customer experience and data platforms (CXDP), has acquired Social Snowball Holdings, Inc., a US-based influencer, affiliate, and referral marketing platform for e-commerce brands, for $35 million USD. 'The creator economy isn't just about awareness anymore, it's about revenue,' said Milan Patel, CEO of Dotdigital. The investment brings together two fast growing technologies that until now have been distinct categories within the martech landscape. It will see influencer marketing treated as an integral part of Dotdigital's product stack, enabling marketers to activate the power of word-of-mouth marketing, using their own customer data. Addressing today's biggest marketing challenges With tracking on traditional paid channels increasingly limited, especially after iOS privacy updates, and paid media costs continuing to rise, many brands are shifting to more data-driven and cost-effective customer acquisition strategies. At the same time, Gen Z, who are expected to become the largest and most influential consumer segment by 2030 (Bank of America), are demanding more authentic, values-aligned engagement on the platforms they use most, and from the voices they trust: creators, peers, and online communities. By uniting customer experience, data, and creator marketing, Dotdigital can empower brands to reach key audiences with trusted content and incentives. This helps diversify the marketing mix and transform influencer and affiliate partnerships into a scalable, performance-driven growth engine, powered by first-party data. 'The creator economy isn't just about awareness anymore, it's about revenue,' said Milan Patel, CEO of Dotdigital. 'Social Snowball brings an entirely new and highly complementary performance channel into our product stack, one that is fully aligned with how smart marketers want to grow - through measurable ROI, cultural authenticity, and direct connections to customer data. It enhances our market position as a one-stop-shop for seamless, cross-channel marketing automation and we're thrilled to welcome Social Snowball into the Dotdigital family.' Cultural and technological alignment to drive growth Founded in 2020, Social Snowball empowers brands to activate prospects, customers, and creators as authentic advocates, offering incentives and rewards to promote products through trusted word-of-mouth, without requiring significant upfront investment. With sophisticated attribution and analytics built into the platform from day one, Social Snowball gives marketers full visibility into revenue generated, not just clicks or impressions. With over 1,500 subscription-based Shopify customers including G Fuel, Brez, and True Classic, Social Snowball's integration will accelerate Dotdigital's reach in the fast-growing Shopify merchant ecosystem, aligning with its total addressable market expansion and product-led growth strategy. Noah Tucker, Founder and CEO Social Snowball, commented: ' We are super excited to be joining forces with Dotdigital. Together we'll enable brands to build influencer marketing programs at a scale that was never before possible, helping them turn influencer and creator partnerships into a powerful customer acquisition channel. From the start it was clear Dotdigital was the perfect fit for our team, our culture and our customers and I look forward to what the future holds.' This news follows Dotdigital's acquisition of e-commerce personalization platform Fresh Relevance in 2023. About Social Snowball Founded in 2020 by Noah Tucker, Social Snowball is an influencer management platform designed to help e-commerce businesses accelerate growth by turning prospects, customers, influencers and affiliates into brand advocates who promote products in exchange for commission or rewards. In doing so, brands can create a highly effective marketing channel that expands reach, builds trust through third-party advocacy, and drives measurable results without significant upfront investment. Social Snowball automates the onboarding, tracking and payout processes for brand advocates, enabling scalable, performance-driven affiliate marketing programmes that drive new customer acquisition and revenue, all from a single control center. A key competitive advantage of Social Snowball is being built from the ground up with analytics at its core, enabling brands to measure and track when influencer, affiliate and referral activity converts to revenue, allowing clear ROI visibility beyond just clicks and views. About Dotdigital Dotdigital Group plc (AIM: DOTD) is a leading provider of cross-channel marketing automation technology to marketing professionals. Dotdigital's customer experience and data platform (CXDP) combines the power of automation and AI to help businesses deliver hyper-relevant customer experiences at scale. With Dotdigital, marketing teams can unify and enrich their customer data, identify valuable customer segments, and deliver personalized cross-channel customer journeys that result in engagements, conversions, and loyalty. Founded in 1999, Dotdigital is headquartered in London with offices in Manchester, Southampton, New York, Melbourne, Sydney, Singapore, Tokyo and Cape Town. Dotdigital's solutions empower over 4,000 brands across 150 countries.

ContractPodAi Moves to Microsoft Azure OpenAI in Foundry Models to Accelerate Next Wave of AI Innovation in Legal, Compliance, Procurement, and Regulatory Operations
ContractPodAi Moves to Microsoft Azure OpenAI in Foundry Models to Accelerate Next Wave of AI Innovation in Legal, Compliance, Procurement, and Regulatory Operations

Business Wire

time37 minutes ago

  • Business Wire

ContractPodAi Moves to Microsoft Azure OpenAI in Foundry Models to Accelerate Next Wave of AI Innovation in Legal, Compliance, Procurement, and Regulatory Operations

LONDON--(BUSINESS WIRE)-- ContractPodAi, a leader in legal AI solutions and contract lifecycle management, today announced that it is working with Microsoft to accelerate enterprise adoption of intelligent legal automation. Under the agreement, which builds on a longstanding collaboration between the two organisations, ContractPodAi will combine its domain-specific legal agentic AI platform, Leah, with Microsoft's advanced AI technologies. ContractPodAi will build new agentic AI solutions for legal, procurement, regulatory and compliance use cases, powered by Microsoft's agentic platform, including Azure OpenAI in Foundry Models. ContractPodAi will build new agentic AI solutions for legal, procurement, regulatory and compliance use cases, powered by Microsoft's agentic platform, including Azure OpenAI in Foundry Models. These new tools will transform how legal work gets done by deploying next-generation intelligent AI agents that augment legal teams, automate complex workflows, and redefine efficiency and compliance in legal operations. As part of the agreement, ContractPodAi will be able to scale its offering globally through the Azure Marketplace and unlock opportunities across the Microsoft partner ecosystem. 'We believe in Microsoft's vision for AI and enterprise transformation,' said Sarvarth Misra, CEO and co-founder of ContractPodAi. 'By combining the scale, resilience and security of Microsoft's cloud platform with our legal expertise, we can build intelligent agents that solve complex challenges and raise the bar for what AI can deliver across legal, compliance, and procurement, globally. Our collaboration with Microsoft enables us to scale Leah's impact and reach new levels of innovation in legal AI.' 'ContractPodAi represents a new generation of AI-first innovators who are transforming key industries around the world,' added Darren Hardman, CEO, Microsoft UK. 'By combining Leah with Microsoft's advanced AI technologies, ContractPodAi can drive rapid innovation across the legal agentic AI space, and we look forward to seeing the impact Leah will deliver to organisations around the world.' About ContractPodAi ContractPodAi, a recognized leader in Contract Lifecycle Management and a pioneer in legal GenAI with Leah Legal, is transforming how lawyers author, analyze, and manage documents on an unprecedented scale. ContractPodAi delivers secure, enterprise-ready innovation to accelerate growth and ensure measurable ROI. Going beyond mere task automation, Leah redefines legal processes, empowering strategic thinking and offering real-time analysis. The company has been recognized as a CLM Visionary by Gartner the last four consecutive years and named a Leader in the 2024 IDC MarketScape for Corporate Legal CLM Software. This is more than legal tech; it's Legal Reimagined™. Headquartered in London, ContractPodAi® empowers teams across the world – in New York, Glasgow, San Francisco, Toronto, Sydney, Mumbai, Pune, and more. Follow ContractPodAi on X and LinkedIn to stay in the loop on the latest news.

LegitScript Healthcare Merchant Certification Now Recognized by Google for Telemedicine Providers in the United Kingdom
LegitScript Healthcare Merchant Certification Now Recognized by Google for Telemedicine Providers in the United Kingdom

Business Wire

time37 minutes ago

  • Business Wire

LegitScript Healthcare Merchant Certification Now Recognized by Google for Telemedicine Providers in the United Kingdom

PORTLAND, Ore.--(BUSINESS WIRE)-- LegitScript, the leader in merchant and product certification and monitoring in the advertising, e-commerce, and payment sectors, today announced its partnership with Google to certify telemedicine providers in the United Kingdom. The policy update means that telemedicine businesses operating in the UK can now apply for LegitScript Healthcare Certification, a required step for advertising their services on Google's platforms. LegitScript's Healthcare Certification provides a trusted pathway for telemedicine businesses to demonstrate compliance and transparency with regulators, the public, and third-party partners. This expansion represents a significant opportunity for telemedicine providers in the United Kingdom to build trust and brand awareness at a time when the industry, which is on a rapid trajectory, is becoming increasingly competitive. The total market revenue of the United Kingdom's telehealth industry is projected to increase from $2.43 billion to $7.55 billion by 2030, with an annual growth rate of 21.1%, according to Grand View Research. As digital-first healthcare delivery models continue to rise, it is essential that telemedicine advertising avenues remain safe, trustworthy, and compliant. 'As Google expands its advertising policies in the United Kingdom, we're collaborating to build a safer, more transparent online ecosystem not only for telemedicine providers, but for patients,' said Angela Salter, Director, Partnerships and Sales at LegitScript. 'This is a truly meaningful step forward in supporting platform integrity and trust while enabling legitimate, verified providers to reach patients who require care.' LegitScript's Healthcare Certification provides a trusted pathway for telemedicine businesses to demonstrate compliance and transparency with regulators, the public, and third-party partners. LegitScript Certification is included within the approval process for conducting card-not-present transactions with Visa and Mastercard, and it is a requirement for many online platforms. Google's policy update now makes it possible for UK-based telemedicine providers to expand their reach by advertising on the world's most popular online ad platform. 'Healthcare is a complex, heavily regulated industry, especially as it becomes increasingly digitized and businesses operate across various jurisdictions,' Salter said. 'LegitScript helps providers avoid inadvertent noncompliance and stay current with regulatory changes to help them access top-tier advertising platforms like Google, maintain crucial access to key payment processing networks, and most importantly, secure the trust of patients and their families.' To learn more about LegitScript's Healthcare Certification program, download the application checklist, and begin the application process, visit: For more details on Google's advertising policies and to stay up to date with changes, visit the Google Ad Policy Change Log homepage. About LegitScript LegitScript, the global leader in Enterprise Risk Management Solutions, is trusted by the world's largest search engines, e-commerce marketplaces, payment service providers, and social media platforms. By combining advanced, AI-driven technology with deep domain expertise and curated market intelligence, LegitScript empowers businesses to stay ahead of emerging threats and seize new growth opportunities with precision and speed. Our global team of regulatory experts and analysts is skilled at understanding global regulatory changes and assessing risk across products, websites, merchants, and platforms, providing clients with unmatched accuracy, actionable insights, and exceptional support.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store