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CNET
6 minutes ago
- CNET
How Much Energy Do Your AI Prompts Consume? Google Just Shared Its Gemini Numbers
The explosion in use of AI tools across the world is increasing exponentially, but the environmental impact isn't expressed in detail often by the companies that make these tools. But Google has just released a technical paper detailing measurements for energy, emissions and water use of its Gemini AI prompts -- and the impact of a single prompt is, it says, minuscule. According to its methodology for measuring AI's impact, a single prompt's energy consumption is about the equivalent of watching TV for less than 9 seconds. That is quite low, but consider the variety of chatbots that are used, and that billions of prompts are easily sent every day. The good news is that the technology behind these prompts has become more efficient in the past 12 months. Google says that the energy of a single Gemini text prompt has reduced by 33x and total carbon footprint has reduced by 44x. That's not unsubstantial, and that type of momentum will need to be maintained going forward, Google says. Google did not immediately respond to CNET's request for further comment. Google's calculation method considers much more The search giant says the typical calculation for the energy cost of an AI prompt ends at the active machine it's been run on, which shows a much smaller per-prompt footprint. But Google's method for measuring the impact of a prompt spans a much wider range of factors that paint a clearer picture, including full system dynamic power, idle machines, data center overhead, water consumption and more. For comparison, it's estimated that only using only the active TPU and GPU consumption, a single Gemini prompt uses 0.10Wh of energy, 0.12mL of water and emits 0.02 gCO2e. This is a minute and promising number, but Google's wider methodology tells a different story. With more considerations in place, a Gemini text prompt uses 0.24Wh of energy, 0.26mL of water and emits 0.03 gCO2e -- almost more than double across the board. Will new efficiencies keep up with AI use? Through a multi-layered series of efficiencies, Google is continually working on ways to make AI's impact grow smaller. From more efficient model architectures and data centers to custom hardware, Google's approach to addressing AI's impact on the world is a full-stack one. With smarter models, use cases and tools coming out by the day, those efficiencies will be much needed everywhere as we are steeped further into our new AI reality. For more, you should stop using ChatGPT for these things.
Gizmodo
6 minutes ago
- Gizmodo
Apple Just Hiked the Price of Its Streaming Service by 30%
Since its launch, Apple TV+ has been the streamer that makes costly shows that don't have a huge cultural footprint, but it was cheap enough to ignore the recurring charges. That was never going to last. Starting today, a monthly subscription to the service will cost $12.99, up 30% or $3 from the previous $9.99. The company said the price increase will go into effect in the U.S. and select international markets immediately for new subscribers. Existing customers will see the higher price 30 days after their next subscription renewal date. While raising subscription fees every year or so has become standard in the streaming industry, the increase could help Apple, which is reportedly still losing a boatload of money on the video service. The company's last price hike came in 2023, when Apple bumped the price of the service from $6.99 to $9.99 per month. Since its launch in November 2019 at $4.99 per month, Apple TV+ has jumped 160% in price in just six years. Apple TV+ isn't alone in raising prices this summer. NBCUniversal's Peacock raised its prices just last month by $3, with its ad-supported now plan costing $10.99 per month and its premium plus tier going for $16.99. In a statement, Apple touted the upside that its video streaming service is remaining ad-free. 'Since its launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly — all ad-free,' the company told Gizmodo in an emailed statement. 'Subscribers can explore a rich offering of thrilling dramas, epic sci-fi, feel-good comedies and live sports.' Apple TV+ remains one of the few major streaming services without a more budget-friendly, ad-supported plan. For comparison, even Netflix, the industry leader, offers an ad-supported plan at $7.99 per month, while its premium ad-free tiers start at $17.99. The move comes as Apple TV+ has reportedly been losing more than $1 billion a year, with its spending on premium content far outpacing the revenue it brings in, according to The Information. Still, the service has found favor with critics and viewers alike. It's become home to hit shows like Severance, which racked up the most Emmy nominations, 27, this year. Despite the losses at Apple TV+, the company's broader services business has been doing well. Revenue from that segment jumped 13% last quarter, reaching $27.4 billion. When announcing the latest price hike, Apple highlighted some of its highly anticipated upcoming premieres on Apple TV+. That includes Season 4 of The Morning Show on September 17, Season 5 of Slow Horses on September 24, and Vince Gilligan's newest project, Pluribus, on November 7. Apple also noted that annual subscriptions to Apple TV+ will remain at $99, and pricing for Apple One—a bundle of Apple services including Apple TV+ and Apple Music—still starts at $19.95.
Entrepreneur
6 minutes ago
- Entrepreneur
How AI's Defining Your Brand Story — and How to Take Control
Founders need to own their brand story now more than ever, especially with AI shaping what customers see. Opinions expressed by Entrepreneur contributors are their own. If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it will give you an answer based on the easiest-to-verify information. That often includes published articles, consistent founder commentaries, structured product pages and other third-party references. If those answers do not include your brand, these learning models default to featuring your competitors. That's the practical risk facing every founder today. As more work is automated and teams are expected to deliver more with less, clarity and credibility become the real leverage. Thought leadership is how you make yourself findable and trustworthy in this machine-mediated era. Related: How to Get Your Business Recommended by AI Tools Like ChatGPT — and Win More Clients Founder-led storytelling remains the strongest defense for brand voice and trust Your brand voice is essentially your company's personality. If you don't define it, it will show up differently across every channel. The best way to set it is through your origin story. As the founder, only you can explain in clear and plain language why the company exists, what it stands for and who it's built to serve. Once that story is established, make it the reference for everyone, both internally and externally. Put it in your website's About page, your brand guide, and your sales and support playbooks. Marketing, sales and customer support can then use the same voice and terms. This will create a brand that is more consistent and can easily gain the trust of people wherever they encounter it. Build an algorithm-aware media strategy to boost rankings in Google and AI-driven searches Thought leadership only works when it can be verified, which means you have to make it easy for search engines and LLMs to back up your claims. Start with the questions your buyers actually ask. Most revolve around defining the real problem, comparing options and reducing risk. Answer those questions where authority already exists in your niche. This could be through credible industry outlets, top-tier publications and expert communities. Use bylines and interviews that offer unique insights (not recycled talking points). On your website, turn the same answers into clear explainers with precise terms, clear CTAs and referenceable data. To make your content easy for machines to verify and include you in search results, add a special code to your website that explicitly tells search engines who the founder is, what your company is, what your products are and which articles you wrote. This helps connect all the pieces for LLMs to prove that a real expert with a credible backstory runs your company. Additionally, you can maintain a current press page with original headlines and dates. Treat trusted review sites, relevant directories and active communities as part of your digital footprint. The goal is a clean trail of evidence that points back to you, so when an LLM composes an answer, your materials are the easiest to cite. One thing you must remember is always to keep your language aligned with how buyers search. Use their words. Write headlines that mirror actual searches. If the industry's terminologies change, start incorporating those new terms into your messaging. However, frame these new terms within your unique brand philosophy to avoid sounding generic (like everyone else). This helps you rank in Google and increases the odds that an LLM selects your content. Related: How to Make Sure ChatGPT Recommends Your Products — Not Your Competitor's Lead with authenticity and adopt an adaptive approach to stay ahead of AI changes As AI systems and their search results continue to evolve, the best way to stay ahead is to ground your brand in authenticity. This means making clear and testable claims and consistently relating your services and products to consumers. Such transparency builds credibility with the public while giving LLMs a history of precise, trustworthy updates to learn from. A practical way to get this done is with a monthly review cycle. Each month, see how AI models are describing your brand and your market. If you spot a gap between their summary and your actual status, you can close the gap with a new case write-up or a refreshed product page. You'll also want to monitor changes in search engines like Google. To stay visible, watch how the results page changes and format your content to match what works best, like creating Q&A sections. An internal style guide with official (approved) verbiage and up-to-date stats can also be helpful, as it allows your team to create new content quickly that's consistent in all channels. Related: How to Train AI to Actually Understand Your Business Redefining the founder's role in the AI era These three strategies are not a series of short-term hacks to outsmart AI. These are the foundational works of building a sustainable digital reputation. In an era where generic information is endlessly commoditized by AI, your unique judgment, firsthand experience and specific point of view as a founder are the only true differentiators. I have personally designed (and proven) these strategies to make that authentic human expertise so clear and well-documented that both machines and people can recognize and rely on them. Remember that you are not only trying to avoid being misrepresented by AI; you are actively building a moat of credibility that competitors who rely on vague claims and recycled content cannot cross. This redefines a core part of your job as the founder: to be the only source and chief editor of your brand's voice.
