
The Oral-B iO9 toothbrush features AI technology, but is it worth the money?
Now, there are nine models in the iOS series, and the iO9 is one of the more premium options, offering top-of-the-line features seen on the more expensive iO10. These include AI brushing recognition technology, which is a very fancy way of saying that the brush is app-enabled and should – in theory – help you become a better brusher. There are also seven cleaning modes on the iO9, which is more than a lot of the Oral-B line-up.
But what is the brush really like to use? Would opening up the app every time I cleaned my teeth become second nature? And how confident would I feel that the brush was delivering a superior clean that was also kind to my teeth? I was curious to find out how this brush would fare, so I swapped my usual brush for the iO9 to find out.
How I tested
From cleaning power to battery life, I assessed the brush on the following criteria:
Ergonomics: I thought about how lightweight and comfortable the brush felt in my hand, including when the handle was wet.
User experience: I factored in how easy it was to use the brush. I downloaded the app and used it as you will be using it at home, noting the in-app features and how effective they were when using the brush.
Cleaning power: In terms of the brush head, I made a note of the configuration of the bristles and how effective and comfortable the brush was in use.
Modes: I used all of the cleaning modes available and assessed the experience, from comfort to cleaning power.
Battery life: I charged the battery up to full and then timed how long it lasted before needing to be recharged, factoring in how this was affected by the modes and features we were using.
Why you can trust us
John Axworthy is a writer with nearly 30 years of experience reviewing the best products on the market. He's very particular about the toothbrush he uses, and has assessed brands including Philips, Oral-B and Spotlight. From cycling through modes to assessing the post-clean freshness, Jon's reviews are always based on rigorous real-world testing.

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The Guardian
14 minutes ago
- The Guardian
Israeli government official arrested in Nevada in internet crimes against children sting
An Israeli government cybersecurity official was reportedly arrested recently by Las Vegas police and other authorities in Nevada who were conducting an undercover investigation aimed at online users seeking to sexually prey on children. Tom Artiom Alexandrovich, 38, faces felony charges of luring a child with a computer for a sex act, alongside several other suspects who were apprehended during the two-week sting operation, the Las Vegas metropolitan police department said in a statement published on Friday. He has since evidently been released from custody and returned to Israel. As first reported by the news site Mediaite, a publicly posted screenshot of Alexandrovich's page on the LinkedIn professional networking platform described him as the executive director of the Israel Cyber Directorate, an Israeli government agency under the purview of prime minister Benjamin Netanyahu's office. Other information online attributes the same position to Alexandrovich. The screenshot first reported by Mediaite also showed a post under Alexandrovich's name alluding to his having been in Las Vegas earlier in August for the Black Hat Briefings, a yearly meeting of cybersecurity professionals. 'Two things you can't escape at Black Hat 2025: the relentless buz of generative [artificial intelligence] and the sound of Hebrew … in every corridor,' Alexandrovich wrote in part in an accompanying post. Invoking an abbreviation for large language models and referring to one of Israel's largest cities, the post continued: 'The key takeaway? The future of cybersecurity is being written in code, and it seems a significant part of it is being authored in #TelAviv and powered by LLMs. An exciting time to be in the field!' That LinkedIn page under Alexandrovich's name has since been deleted. The Israeli news outlet Ynet reported on Wednesday that the US had detained 'an employee of the Israel National Cyber Directorate' for interrogation while he was representing his country at a professional conference. That employee then returned to his hotel and flew back to Israel two days later. 'Israeli officials downplayed the incident, saying it carried 'no political implications' and was resolved quickly,' Ynet reported, without naming Alexandrovich or mentioning he had been arrested in connection with a felony charge leveled against him by Nevada law enforcement officials. 'The reasons for the questioning remain unclear but may relate to the employee's conduct.' Mediaite reported that Netanyahu's office issued a statement denying that the employee in question had even been arrested. 'A state employee who traveled to the US for professional matters was questioned by American authorities during his stay,' the prime minister's office said. 'The employee, who does not hold a diplomatic visa, was not arrested and returned to Israel as scheduled.' Nevada's internet crime against children taskforce helmed the operation which resulted in the arrests of Alexandrovich and seven other men in the city of Henderson, which is near Las Vegas. All eight suspects were brought to jail after their arrests, said the statement from the Las Vegas metropolitan police department, which participated in the operation alongside local, state and federal law enforcement officials. Under Nevada law, luring a child with a computer for a sex act can carry between one and 10 years in prison.


Auto Blog
an hour ago
- Auto Blog
Ford's $30K Electric Pickup Could Crush Jeff Bezos-Backed Rival
One's better for towing, and one uses less fuel but which one's the better truck overall? The electric crossover segment is home to some of the industry's top rivalries, including that of the Hyundai Ioniq 5 and Ford Mustang Mach-E. With a targeted price tag of just $30,000, the new battery-electric pickup Ford Motor Co. announced this week promises good news for buyers looking for an all-electric truck that won't break the bank. Costing barely half as much as the typical EV sold in the U.S. this year, Ford is betting it will position the automaker as one of the leaders in the EV market. Source: Ford That could be bad news for another brand focused solely on the affordable EV segment, the Jeff Bezos-backed Slate Auto, which in April revealed its own electric pickup it currently expects to start delivering next year at a starting price of $27,000. While Slate would appear to have an advantage when it comes to cost, Ford's 'Universal EV' has lots going for it, with Sam Abuelsamid, chief analyst at Telemetry Research, declaring 'Slate is cooked.' Wanted: an Affordable EV Cadillac Escalade IQ — Source: Cadillac After surging eightfold between 2019 and 2023, EV sales have since lost much of their momentum, market share sliding to just 8.6% at the end of the first half of 2025, according to Cox Automotive data. Part of the problem is that early adopters have largely already gotten the vehicles they want. Further growth depends upon targeting more mainstream buyers. That isn't easy, however, when the average transaction price for an EV was $55,689 in July, according to Kelley Blue Book. For all new vehicles sold in the U.S. last month, the average, or ATP, was $48,401. Complicating matters: the $7,500 federal tax credit many EV customers depended on will go away at the end of the September due to the federal budget bill enacted last month. To kickstart the market, analysts widely agree, means bringing out more new EVs priced in the low $30,000 range, and even below that figure. Universal EV Rendering shows Ford's flexible EV platform which will first be used for a midsize electric pickup. — Source: Ford Ford says it's on track to get there thanks to the secret 'skunkworks' program it set up in Long Beach, California three years ago. A small product development team came up with what they're calling the 'Universal EV.' Echoing what happened when founder Henry Ford switched on his first moving assembly line in 1913, Ford is setting up a completely new manufacturing process at a plant in Louisville, Kentucky. The ultimate goal is to produce an extended family of low-price battery-electric vehicles. In 2027 that will begin with a 4-door pickup with a 'targeted price,' said Ford, of $30,000. Details have yet to be released but Kumar Galhotra, Ford's Chief Operating Officer, made it clear the truck won't be just an econobox. 'We do not believe that you need to strip out features, functionality, screens or even seats to make a vehicle affordable. We will achieve affordability by radically simplifying parts and process.' Slate Has Its Own Plan Slate Auto Skater — Source: Slate Auto Ford is by no means the only automaker feverishly working to shave EV prices. General Motors is readying an all-new version of the Chevrolet Bolt, its first long-range all-electric model set to debut this year. Kia has the EV4 coming, Nissan is finishing work on the next-generation Leaf and Tesla keeps promising its own entry model Then there's Slate Auto, based in the Detroit suburb of Troy. 'We are building the affordable vehicle that has long been promised but never delivered,' CEO Chris Barman said in April as she pulled the cover off an all-electric 2-door pickup. Slate Truck and SUV — Source: Slate Auto As with its more established rival, the Slate team poured over every aspect of automotive design, engineering and manufacturing. The truck's body will be made of unpainted gray polypropylene, rather than the normal steel or aluminum, for one thing. Unlike Ford's electric truck, meanwhile, the Slate model will be the ultimate example of stripping things down to their bare essentials. There'll be no radio, for example, and you'll have to supply the smartphone or tablet if you want an infotainment system. Even the windows will be hand-cranked. Who Has the Edge? 'I like simplifying things and making a lot of things optional for customers,' said analyst Abuelsamid, 'But they've gone too far.' He believes Slate yet may find some buyers looking for hyper-customization – with scores of aftermarket options available, including a cut to convert the pickup into a 2-door SUV. But Abuelsamid and other analysts Autoblog spoke to think most potential buyers will opt for the better-equipped, and only slightly more expensive Ford truck. Just the fact that it has two more doors should be a big plus at a time when 2-door products have all but vanished from the U.S. market. 'That does make Slate a much more difficult proposition,' added Stephanie Brinley, lead auto analyst with S&P Global Mobility. There Could be Surprises While Ford may seem better positioned, industry-watchers aren't ready to count Slate out. For one thing, it is expected to make it to market as much as a year ahead of Ford. And the start-up does have the backing of Amazon founder Jeff Bezos and other mega-investors who've so far filled the company's coffers to the tune of around $700 million, according to federal financial documentation. Ford Universal EV production line. But one also has to take the promises made by both companies with a healthy dose of skepticism, cautioned Brinley. 'How many times have we seen automakers set a price target but then end up coming in at $2,000, $3,000, even $5,000 more.' And it remains to be seen, she added, whether either company will meet its planned production date. That's a common problem across the auto industry and Tesla has shown that this is particularly problematic for start-ups. Ford, for its part, is confident it can deliver, and then gain a real leg up on its competitors in the bid to drive down EV prices. The number two U.S. manufacturer is particularly hopeful the Universal EV project will allow it to challenge the domestic Chinese automakers gaining so much traction around the world. Slate isn't ready to concede defeat. Far from it, the start-up automaker claiming to have so far recorded over 100,000 advance reservations for its truck. But there seems little doubt Ford has now changed the rules of the game in the emerging market for truly affordable EVs. About the Author Paul Eisenstein View Profile


Times
an hour ago
- Times
‘Applying for a pension was a pain so I invented a better way'
Luke Mackey is a rare specimen: a 31-year-old serial tech entrepreneur, digitally native, who is manically interested in pensions and health insurance. Boring? Hardly. Kota, the company Mackey founded with his partners Patrick O'Boyle and Deepak Baliga, has raised more than €20 million from a list of investors that includes some of Europe's savviest venture capitalists. They include Northzone, an early backer of Spotify; EQT Ventures, part of the investment empire of Sweden's mega wealthy Wallenberg family; and Eurazeo, one of France's largest backers of tech. The local firm Frontline VC, which has a string of stunning exits to its name, is also a shareholder. The digital broker Kota has signed up 150 companies to use its technology to deliver pension and health insurance benefits to 'tens of thousands' of employees. Most work for fast-growing technology companies. It is partnering with 25 pension and health insurers — Mackey calls them carriers — across Europe, Canada, South Africa and India, and recently added its first insurer in Germany. Carriers include the South African-owned Vitality, the German multinational Allianz and the Spanish health insurer Sanitas. 'When we started it was taking a quarter [three months] to integrate a carrier,' he says. 'Our goal now is to add a [new] carrier every two weeks.' A number of global HR tech companies such as and HiBob are also embedding Kota technology into their platforms, accelerating the proliferation of the Irish company's technology and its revenues. Kota is not yet four years old. 'I have been in a start-up where you are working a lot of late nights, continuously pushing the boulder up the hill,' Mackey says. There are a lot of late nights at Kota, he adds, yet 'chasing the boulder down the hill is a lot more fun'. It's easy to see what's attracting venture capitalists. Making benefits easy for SMEs, increasing pension and health coverage, the company is addressing a huge market. When Mackey pulls the Kota app up on his smartphone, he can check his pension and increase his salary contribution. He examines his health insurance policy to see if he is covered for a forthcoming sinus operation. It's frictionless, à la Revolut. It integrates easily into the client company's payroll and HR system, à la Stripe. Is Kota the Revolut or Stripe of benefits? 'It depends on who we are talking to, HR or IT department,' he says. The company is also leaning into a sizeable opportunity in its home market. The government's auto-enrolment or mandatory pension regime, where every employee in the country must be offered a pension, is due to come into force from January. The state scheme MyFutureFund, which includes a top-up from the government, has its limitations so Kota is mounting a national roadshow to pitch its alternative, which it says is a quick, easy and cost-effective means of becoming auto-enrolment compliant. It is piggy-backing on a state initiative to increase awareness of pensions, to lift its profile through 20 breakfast and lunch meetings. Clever. Kota staffers pulled a late night last week stuffing envelopes with handwritten invitations with a QR code for registration. Mackey, a marketing graduate, was tickled by the idea of a digital-first tech company using 'snail mail' as opposed to an email shot. Auto-enrolment is 'another tailwind', he says. Mackey, a Dubliner, started his first business career when studying for his marketing degree at the National College of Ireland (NCI). With a school friend from CBC Monkstown he set up Spacefox Studios, which made marketing videos and built websites for restaurants and coffee shops. His office was a 'wherever I popped myself down', which was usually a coffee shop. He spent a lot of time watching queues, and customer frustration, building at peak periods. When he graduated from NCI in 2016, Mackey hooked up with a college friend, Alan Haverty, to create Bamboo, a mobile ordering app that made it easier for customers to pick up orders from restaurants close to their place of work at peak times. Within three years the company partnered with 100 restaurants in Dublin, Cork and Galway. • Ireland's 100 best restaurants for 2025 Funding the venture was 'painful', Mackey says. It raised cash from a small number of private individuals and Enterprise Ireland, who invested €225,000. Joe Elias, the US investor who invented vodka 'baggies', or spirits in a pouch, and sold the Irish company Retail inMotion to Lufthansa, also lent the company €200,000. In early 2019, an Australian company showed an interest in acquiring Bamboo as a launchpad into the European market. As talks went on, Bamboo continued to spend on its development. When the Australian suitor walked out, Elias moved to inject more funds and take control. Mackey left in early 2020, just months before the pandemic would crater the business. He needed a job — 'I had no savings' — and applied for the role of Ireland manager for Bolt, the mobility app. At 26 he was Bolt's first Irish employee as it looked to challenge the incumbent MyTaxi, which has become FreeNow. 'My job was to open up and grow the market,' he says. 'So that was everything from getting the licences to operate, hiring the core team, finding an office that our drivers could go to, marketing [Bolt] to drivers to get supply, and marketing it with the passengers to get demand. And doing that in a really short period of time.' It was, he says, one of Bolt's most successful launches. One of his tasks was to put a benefits package in place for employees, which then numbered just five. Like most of his peers, Mackey knew nothing about pensions or health insurance. 'I quickly learnt that brokers don't like working with small businesses. We were a five-person team, wanting to set up a pension. That's not very lucrative for them.' Through his mother, Mackey eventually found a helpful broker. He was sent a PDF by email that he downloaded and printed out. 'I had to fill it out and then scan and send it back to the broker,' he says. He circulated the PDF to other members of the team. None filled it out. It was 2021 and the stock markets were roaring, and his peers were busy trading stocks on Revolut. 'They just thought, jeez, this is a pain in the ass.' When the scheme was set up, there was more paper. 'I just thought there has to be a better way to do this,' he says. Mackey circled back and enlisted O'Boyle and Baliga, who had worked on Bamboo, to start developing the app. Its first provider was Irish Life. Kota secured approval to act as an insurance intermediate from the Financial Conduct Authority in the UK and the Central Bank of Ireland, which allowed the company to passport its service into Europe. Mackey never saw himself as an insurance intermediary. 'When you are a broker, it means you can talk to insurance companies,' he says. 'And when you talk to insurance companies, we can show them what the product looks like.' His experiences at Bolt taught him about keeping costs down and building at pace. Under the Kota model, insurers get access to distribution free of charge, while companies pay just €9 a month per employee, considerably lower than broker fees. Kota does not offer advice, but it does offer support. 'We talk through options,' he says. There are no commissions, no contracts, and the HR department is not shuffling mounds of forms and paperwork. Its clients are fast-growing, like Kota itself, which is hurtling towards 50 employees. The roll call includes Tines, arguably Ireland's hottest start-up, Belfast's Cloudsmith and the UK online car marketplace Carwow. It's a natural fit for rising tech stars, and while Kota revenues grow naturally from adding new customers, it also benefits from the growth of its existing customer base. The multiplier effect is potentially very powerful. This time around, fundraising has been an awful lot easier. That is partly because Mackey, O'Boyle and Baliga had done a lot of the groundwork before launch, speaking to up to 70 HR and insurance professionals to thoroughly research the opportunity. The investment deck included 20 pages of research with links back to the conversations. 'There was a lot of data,' Mackey says. The plan was to raise €600,000 for the trio to 'kind of hack away at a product for a year or so, and see where it goes', he says. But the pitch got traction. 'The angel [investor] bit got stoked up and then we got into a pretty hot venture round with VCs offering us a million [euros]. We had people telling us, 'You should really talk to this person'.' It was pushing one open door after another. 'One VC told us we know this area really well, we have been looking at this for the last three years, waiting for somebody with something like this to walk through the door,' he says. The founders met Elise Stern of Eurazeo at Dublin's Dogpatch Labs when they were looking for pre-seed funding. At the time the cheque size did not fit the VC's investment profile. Three years later, when Kota went out on a Series A fundraising, it took Stern just four weeks to sign up. Aside from the heavyweight VCs, Kota can count Cocoa, the high-profile London angel investor, and the early-stage funders Plug and Play and 9 Yards, which was founded by George Osborne, the former UK chancellor, as backers, with the Cape Clear founder David Clarke and Alexis Valentin, the former Meta executive, also on board. Mackey says his ambition is to build 'a great Irish technology company' and ultimately take Kota to the stock market. He certainly has the backers to get there. On a sweltering hot August day he can take stock on how far the company has come. 'It feels like it's still January or February because of just how quickly the year has gone by, and how exciting it's been,' he says. 'And that's just how it feels when you're a start-up. It's warp speed, it's high ambition, it's play to win.' Age: 31Lives: DublinMarital status: Single (in a relationship)Education: CBC Monkstown, National College of IrelandFavourite film: Stand by MeFavourite book: The Hard Thing About Hard Things by Ben Horowitz Working: I get up at 7.20am. I start the morning in the coffee shop, on my laptop, usually for an hour, and then get into the office for 9am or 9.30am, and I am there until about 8pm or 9pm. Then home, dinner and I try to get some exercise. I will do a couple of hours on a Sunday afternoon too — it's quiet. It sounds a lot but I genuinely love what I do. Downtime: Saturday is for sleeping in and catching up with friends and family. In the winter weeknights, I went out for a sauna with a few other founders — I know, it's very tech bro — but it's just a great way to clear the mind. I run when I can; my girlfriend runs so we run together. I did my first marathon in Copenhagen last year and hope to do a half-marathon before the end of the year. I used to race mountain bikes and it's something I absolutely miss. Sometimes you work hard to get the freedom to go back to things like that.