Stray Kids' Felix is the first male ambassador of HERA
The news was announced by the brand's parent company, Amorepacific, stating that it has appointed Stray Kids' Felix as its new global ambassador.
"Felix's bold yet elegant, and multifaceted charm aligns well with Hera's persona, 'Seoulista,'" the company said in a statement. "Hera plans to collaborate with Felix to present a new interpretation of its vision in beauty and carry out a variety of brand activities to resonate with customers worldwide."
The singer-rapper will begin his new collaboration with HERA with the global campaign of the brand's Reflection Skin Glow Line, which will be launched at the end of August.
HERA will also be releasing a new shade of its lip gloss collection called Brownie Boy, which is inspired by the singer.
(Photo Source: HERA IG)
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