Nike's newest \
Nike's newest "So Win" gear features Olympic gold medalist Sha'Carri Richardson
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Nike sees the rise in attention for women's sports, from the collective celebration of Simon Biles' Olympic gymnastics career, to the support of Sha'Carri Richardson and her own gold medal triumph, and the latest, Caitlin Clark's game-altering ascension to the WNBA. Now, with the launch of the "So Win" brand collection, they want you to rep your favorite female athletes and their iconic imagery.
The launch first came with running tee's that say: "You can't win, so win" and Nike's classic "Just Do It" but surrounded by outstanding female athletes. Launches have also come from Caitlin Clark, A'ja Wilson, and Sabrina Ionescu. More designs from more athletes are still coming including USWNT icons Sophia Smith and Mallory Swanson and current college basketball stars JuJu Watkins and Paige Bueckers.
Now you can snag Sha'Carri Richardson's personalized running tee, from the Olympic gold-medalist runner herself. The tee features her iconic manicure gripping a gold medal, which is fitting.
The tee is made of 100 percent cotton, only comes on a black shirt, and retails for $45.
Shop Sha'Carri Richardson "So Win" t-shirt
What is the "So Win" brand collection from Nike?
Nike launched the "So Win" brand collection with a Super Bowl commercial in early February. The collection celebrates the power of sport and the athlete who compete in them. It features an iconic roster from Nike, each with their own designs.
It steps away, just a bit, from Nike's long-time slogan, 'Just Do It.' Instead, it focuses on athletes who are always told what they can and can't do, and even what they may or may not be capable of. It aligns Nike with the movement and rise of women's sports.
The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.
Who is Sha'Carri Richardson?
Sha'Carri Richardson is a track and field athlete who competes in the 100 meter and 200 meter competitions. In 2023, Richardson became the U.S. national champion in the women's 100m dash at the 2023 USA Outdoor Track and Field Championships. She won gold in the 100m at the 2023 World Championships in Budapest, and won gold as part of Team USA's women's 4 x 100 relay.
Richardson was shrouded in controversy early in his track career after she had qualified for the 2020 Summer Olympics. The Louisiana State University alumnae ran the 100-metre in 10.86 seconds, but later tested positive for cannabis, making her unable to compete in the Olympics.
The Olympic gold medalist signed with Nike in 2019, the same year she became a professional runner.
MORE NIKE SHOPPING: Shoes, jerseys and more inspired by basketball phenom A'ja Wilson
Prices were accurate at the time this article was published but may change over time.
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