
Forbes Daily: New Trump Savings Accounts Leave Experts With Questions
Even wealthier consumers are pulling back on their travel plans, a concerning sign for the travel industry and economy at large.
Credit card spending on airline tickets among those making over $150,000 per year saw a 7% decline in growth in a little over a monthlong period this spring, new data shows. That could be a 'potential forward indicator,' since spending today translates to future travel, one industry analyst told Forbes.
Airline stocks have faltered in 2025, and numerous carriers pulled their guidance for the year in the wake of President Donald Trump's 'Liberation Day' tariffs. And the weakness is extending to other travel industry forecasts, like hotels.
National Guard soldiers stand in front of a federal building as protests continue in Los Angeles.
Photo byHundreds of Marines were deployed to Los Angeles in the latest escalation in the response to protests over federal immigration raids. The Marines were sent to aid the more than 2,000 members of the National Guard President Donald Trump deployed. California Governor Gavin Newsom said Monday night that the state would sue to stop what he described 'a blatant abuse of power,' as he urged courts and Congress to 'act.'
MORE: After at least six Waymo vehicles were set on fire Sunday, the robotaxi firm suspended service and removed vehicles from downtown Los Angeles 'out of an abundance of caution.' Law enforcement warned that burning lithium-ion batteries used in the cars release toxic gases, posing possible health risks.
President Donald Trump and Tesla CEO Elon Musk stand next to a Tesla Cybertruck in March.
Photo by MANDEL NGAN/AFP via Getty Images
Tesla continues to pay a price for Elon Musk's political involvement, with Baird analysts downgrading the automaker's stock in part due to the CEO's recent feud with President Donald Trump. The analysts also expressed skepticism over the company's expectations for its upcoming robotaxi launch, noting it forecasts just 6,000 of the driverless cabs will be on the road by the second half of next year, a fraction of the 'hundreds of thousands' Musk recently predicted.
Despite the uncertainty generated by Trump's tariffs, small business owners' optimism rose last month. The Small Business Optimism Index from the National Federation of Independent Business, a lobbying group for small business owners, saw its headline optimism number tick up to 98.8 in May, the first month-over-month increase since December. Expectations for better business conditions and stronger sales mostly drove the gains.
Gail Federici
Jamel Toppin for Forbes
After selling her first company, John Frieda Hair Care, Gail Federici found success in hair care again with Color Wow, which offers products combating everything from frizz to dryness. Forbes estimates the brand is worth about half a billion, and thanks to the growing value of Federici's stake, she's worth an estimated $600 million, earning the No. 61 spot on Forbes' 2025 list of America's Richest Self-Made Women.
For billionaires, the AI revolution is here: A Forbes survey of the world's richest people found that more than three quarters are using AI in their businesses, while 65% said they utilize the technology in their personal life. Some are embracing it more than others: LinkedIn cofounder Reid Hoffman made an AI twin of himself and conducted a Q&A with it, while Warren Buffett compared AI to a 'genie out of the bottle' that 'scares the hell out of me.'
As part of President Donald Trump's sweeping policy bill, the Treasury Department would fund $1,000 in investment accounts for all newborn Americans, and the president officially announced the so-called 'Trump savings accounts' alongside the CEOs of major companies Monday. Parents or other account custodians would also be able to add up to $5,000 in post-tax contributions into the accounts each year, but financial experts are skeptical as to whether the accounts will be attractive to parents—their tax benefits are more limited than 529 college savings and Roth IRA retirement accounts.
Around the time that Trump took office, the Trump Organization made moves to sell a stake in one of the president's crypto companies, a letter from an independent monitor overseeing the president's business revealed. The letter did not specify the price of the transaction or the identity of the purchaser, but as Forbes' Dan Alexander reports, it seems to say something about the Trump family's intentions with crypto: In public, the Trumps pump up their projects, yet in private the first family appears to be dumping at least a portion of its holdings.
New York's Overstory is nominated again for Best U.S. Cocktail Bar.
Overstory/Adrian Gaut
Bottom's up: The Tales of the Cocktail Foundation unveiled the nominees for the 2025 Spirited Awards, which Forbes is the official media partner of, honoring the world's best bars, bartenders and more. The Big Apple flexed its muscle, with three of the four nominees for Best New U.S. Cocktail Bar located in Manhattan, and bars in Denver, Miami and Washington, D.C. also received nominations.
'The energy of the summer is contagious,' says Erik Brust, JonnyPops' CEO (left) with CFO Connor Wray. 'This is our Super Bowl—and it just happens to be multiple months long.'
JonnyPops
In 13 years, Forbes 30 Under 30 alums Erik Brust and Connor Wray's popsicle company JonnyPops has quietly become one of the hottest brands in the frozen aisle.
Some 60% of JonnyPops' annual sales (which Forbes estimates at $100 million) are made during the hottest six months of the year, Brust says. And the brand, which he says has been profitable from year one, now pulls in an estimated 30% net margin. It's also the top seller among natural grocers' lineup of 'frozen novelties' nationwide, which grocery data provider Spins tracks as nearly $7 billion in annual retail sales.
Brust believes that the business he and Wray, JonnyPops' chief financial officer, dreamed up in their dorm room at St. Olaf College, about an hour south of Minneapolis, was built for the long haul. 'We don't chase fads,' he says of the business, which was bootstrapped with friends and family, and has taken on no private equity funding. 'We're thinking about what's the next decade look like. This was never a grow-the-business-to-sell-it type idea.'
But if the pair did decide to sell, even as the market for food deals has scaled back multiples amid uncertainty and volatility, JonnyPops could expect to get around $300 million or more. Mainstream ice cream bars like Dove and Klondike have been struggling as consumers opt for healthier brands, but their respective parent companies—Mars and Unilever—need brands like JonnyPops (which has been eating away at their sales) for future growth.
WHY IT MATTERS 'JonnyPops is riding the MAHA wave since its recipes have no artificial colors and use cane sugar instead of artificial sweeteners,' says Forbes staff writer Chloe Sorvino. 'But around 60% of grocery stores nationwide have yet to sell one of their popsicles, and that includes going nationwide with Walmart. Brust and Wray believe they can double their footprint, but it will be incremental over several years.'
MORE How Kettle & Fire Turned Bone Broth Into A $100 Million Business
As corporations retreat from Pride, retailers like Target, Walmart and Macy's are placing less emphasis on their pro-LGBTQ merchandise in favor of products themed for other summer holidays:
Over 100 items: The size of Target's Pride 2025 collection, about the same number as last year
4%: The decline in comparable sales at Target in the first quarter of 2025 as the company has faced backlash
2,000: The number of stores the company has, about half of which have in-store Pride merchandise displays, after the company scaled back last year
A personal brand statement doesn't have to be posted on your LinkedIn or professional website—it's about creating a north star that helps you make decisions that are aligned with who you are. To write one, examine your unique strengths, identify your target audience and define the impact you make. Use the statement like a personal leadership mantra that can be a guide for evaluating opportunities and preparing for big moments.
Coco Gauff won her first French Open over the weekend, becoming the first American to do so since Serena Williams in which year?
A. 2013
B. 2019
C. 2015
D. 2007
Check your answer.
Thanks for reading! This edition of Forbes Daily was edited by Sarah Whitmire and Chris Dobstaff.
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