AN Supps Expands Innovation With Iconic Chiquita® Brand Collab and a Nationwide Walmart U.S. Launch

Business Wire

2 days ago

NASHVILLE, Tenn.--(BUSINESS WIRE)--With the indulgence of beach barbeques and happy hours fading into rear view mirrors, consumers will stock up on health and wellness related foods and beverages, while shopping for the Fall. AN Supps, a division of Applied Nutrition PLC, has responded to this trend - joining forces with Chiquita® Brands International and thousands of Walmart U.S. stores to deliver protein and pre-workout sports beverage mixes.
AN Supps began its partnership with Chiquita® earlier in 2025, with five co-branded sports nutrition products exclusively sold through The Vitamin Shoppe.
The expanded partnership through Walmart allows shoppers to enjoy not only nutritious, healthy supplements so simple to use – but also a great-tasting source for beverage and food snacks, suited for many lifestyles.
The AN ESSENTIAL line of Chiquita® co-branded sports nutrition powders, exclusively from AN Supps, is now available at thousands of Walmart locations in the United States, and on Walmart.com.
'This partnership evolved naturally,' remarked Aaron Heidebreicht, CEO of AN Supps. 'Bananas are the world's most popular fruit. Walmart already sells over three billion bananas annually in the United States alone. We are determined to address unmet demand in our own aisles. The Chiquita® banner helps us to reinforce the integrity and quality of our sports nutrition, as Chiquita does with its core product.'
Heidebreicht continued. 'Each offering delivers on natural flavors – and a serving of each protein powder has 100% of the potassium found in a banana. We are giving wellness consumers the solution they need elsewhere in a Walmart location. Plus, the protein product, like any Chiquita® banana, tastes delicious.'
Walmart will be offering two protein powders from AN Supps, featuring the Chiquita co-branding – a banana chocolate whey protein, and a banana strawberry whey protein. Both are gluten-free, potassium enriched, and servings from each contain 20 grams of protein.
AN Supps will further celebrate the bevy of fresh fruit that also define the Chiquita® brand equity. Chiquita® distributes fresh apples, berries, pineapples, grapes, melon and citrus worldwide. These inspire two additional Chiquita® co-branded items at Walmarts nationwide: pineapple strawberry and fruit blend pre-workout powders. Much like the Chiquita® fruits inspiring these powders, both are gluten-free, soy-free, vegan-friendly, and with no added sugar.
'Chiquita® has been meticulous in its approach to extending across aisles at retail chains as prestigious as Walmart,' said Maria Janis, Vice-President, Licensing at Chiquita® Brands International. "We ask ourselves introspectively: Does the new category complement wholesome nutrition? Will it appeal to a wide demographic? Do the ingredient and flavor profiles align with Chiquita® fresh produce we ship worldwide? Does the new category reinforce our brand's wellness values? And importantly, will the product meet the needs of critical stakeholders – our shoppers and the retail chains they frequent? The AN Supps line, quite simply, checks all the boxes,' Janis remarked.
'Applied Nutrition PLC is a public company traded on the London Stock Exchange,' continued Heidebreicht. "Our stockholders mandate us to innovate and surpass consumer expectations, while paying homage to the trademark brands that long achieved those goals. We benefit in multiple ways through our strategic alliance with Chiquita® Brands International, and with Walmart locations throughout the United States. This extends our global alliance with these partners, which consumers everywhere continue to enjoy,' Heidebreicht said.
The four AN Supps SKUs at Walmart U.S. locations, co-branded with Chiquita®, include banana-chocolate whey protein; banana-strawberry whey protein; pineapple-strawberry pre-workout powder; and fruit blend pre-workout powder.
About Chiquita® Brands International
Chiquita® is a leading global produce company that is committed to providing both consumers and customers across nearly 70 countries with the highest quality of fruit and service, making Chiquita® the banana of choice. For more than 150 years, Chiquita® has been proudly producing great-tasting, superior quality bananas. The brand creates a positive impact by implementing the principles of sustainability throughout all of its business practices under the "Behind the Blue Sticker" initiative. The iconic Blue Sticker has been the seal of approval for high-quality fruit, and a celebration of fun, but it also represents an unwavering commitment to sustainable farming, biodiversity and giving back to the communities in which the banana plantations operate. Great-tasting and convenient Chiquita® bananas are fat-free, and provide a source of potassium, fiber and vitamin B6. To learn more, visit www.chiquita.com.
About Applied Nutrition PLC
Applied Nutrition PLC, is a leading sports nutrition, health and wellness brand, which formulates and creates nutrition products targeted at a wide range of consumers and sold in over 80 countries worldwide. Its vision is to be the world's most trusted and innovative sports nutrition, health & wellness brand. The values at Applied Nutrition reflect our passion for health, wellbeing and integrity. Applied Nutrition PLC, and its North American division, AN Supps, are committed to excellence, fostering a positive and supportive environment for both its team and its customers. By maintaining the highest standards, Applied Nutrition PLC ensures that every product and service we provide reflects our passion for health, integrity, and innovation. On 29 October, 2024, Applied Nutrition PLC was admitted to the London Stock Exchange. To learn more, visit www.appliednutrition.uk and www.ansupps.com.