Why Companies Are Investing in Branded Bean Bags
Brands have taken notice, preferring bean bags over chairs for seating in corporate events and other functions. Slap on the business logo on these bags and watch brand awareness do its magic amid the crowd. As a result, recent analysis projects a rise in demand for bean bags throughout the decade, with one estimate reaching $5 billion (U.S.) by 2030. [1]
Here are reasons businesses are choosing promo bean bags, be it for the office or events.
Weather and Terrain Resilience
Naturally, bean bags need to be made from the right materials to be usable rain or shine. They also must be able to withstand the harshness of outdoor terrain, having to settle for hours on grass, sand, or snow.
One such material for outdoor bean bags is polyester outdoor fabric, specifically 1680 denier (1680D). The denier refers to the density of fibers for every 9,000 meters of a specific commercial-grade fabric. Silk is used as a point of reference; a silk fiber 9,000 meters long weighs a gram and has a denier of 1—or 1D, in this case.
The 1680D polyester in custom promotional bean bags, opens new tab is designed to withstand practically anything Mother Nature throws at it. The fabric comes with water and dirt repellent polyurethane coating and reinforced stitching. As a result, outdoor bean bags can maintain their appearance despite long hours under the elements and keep the printed brand visible.
Good for One's Back
Contrary to popular belief, sitting straight—as in right-angle straight—is bad health advice. This is because the spine curves slightly in four areas: cervical (neck), thoracic (upper and middle back), lumbar (lower back), and sacral (tailbone). The slight 'S' shape it forms helps support the body by distributing the load from various activities. [2]
While some chairs can be designed with the spine's natural curves in mind, they might not be cost-effective for seating at events. That said, providing uncomfortable seats during the event wouldn't look great for public relations. Additionally, there aren't that many available options for outdoor ergonomic seating.
Designer bean bag chairs are ideal for supporting backs of varying conditions, as they're filled with loose filling material. Two of the most widely used fillers are expanded polystyrene (EPS) and expanded polypropylene (EPP). A quick summary is below. [3]
The beads displace easily with the user's weight, which helps them get comfortable. Their spine doesn't have to be restricted to a fixed backrest. However, it's important to get the filler amount right, which is doable using online calculators like this one, opens new tab.
Eco-Friendly (with the Right Materials)
Corporate social responsibility (CSR) has become a buzzword among businesses in recent years. As entities with the abilities and resources to inspire positive change, they're under pressure from the general public to lead by example.
Although price and quality continue to be the primary factors in a customer's purchase, a growing number of buyers have bought eco-friendly products and will continue to do so. An Accenture study confirms this, with 89% and 84% of respondents still focused on price and quality, respectively, but 72% also said they've bought such products. [4]
However, CSR isn't limited to providing eco-friendly goods and services. Its practices also need to conform to ethical and environmental standards. As U.N. Global Compact CEO Sanda Ojiambo writes following the Seville Commitment, opens new tab, the private sector can no longer be a bystander. Businesses have to embrace sustainability.
Contrary to popular belief, something as minor as choosing eco-friendly materials for branded corporate bean bags can go a long way. For instance, a growing number of bean bags in the market feature plant-based fillers and fabric made from recycled plastics. One substitute made with Miriti leaves is known to be 30 times stronger than synthetic foam. [5]
Conclusion
Bean bags provide a unique means of relaxation while serving as cost-effective branding solutions and, with eco-friendly materials, improving corporate image. With the demand for these soft furnishings for commercial uses rising, expect them to be a more common sight in corporate events and other functions in the following years.
References
About Bean Bags R Us
Bean Bags R Us is a trusted Australian brand specialising in high-quality bean bags for homes, resorts, events, and businesses worldwide. With over a decade of experience, the company has built a reputation for durability, comfort, and style, supplying products to leading hotels, event organizers, and five-star resorts. Known for custom branding, outdoor-ready fabrics, and a wide variety of designs, Bean Bags R Us combines modern lifestyle needs with exceptional customer service, shipping globally to meet the demands of both residential and commercial clients. For more information, visit www.beanbagsrus.com.au, opens new tab.
Media Contact
Geoff Brand geoff@beanbagsrus.com.au
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SOURCE: Bean Bags R Us
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