US-based Allrig expands in Saudi to boost energy efficiency
This move is supported by AstroLabs, the Gulf's leading business expansion platform.
Allrig's expansion builds on its established presence in Saudi Arabia, having operated in the Kingdom for nine years through Aramco-approved partnerships.
In 2024, the company supported operations across over 50 rigs, delivering critical compliance and maintenance services.
Allrig has offices in Asia Pacific, India, the Middle East & Africa, Europe, Brazil, and Mexico, offering specialised services such as jacking system overhauls, derrick remedial works, and drilling equipment recertifications.
Allrig stated it holds Aramco approvals for CNDT and Below-the-Hook inspections, enhancing its technical capabilities and trusted presence within the Kingdom.
"Allrig has been active through partnerships in the Kingdom since 2016. As part of Allrig's continued commitment to excellence and growth in the Middle East and especially the Kingdom of Saudi Arabia, we are excited to deepen our presence in Saudi Arabia," said Robert McInnes, CEO of Allrig.
"With years of experience in the region, we are focused on expanding our operational capacity, strengthening our partnerships, and contributing to the Kingdom's ambitious Vision 2030 objectives. Our expertise in offshore drilling equipment and services, coupled with a dedicated local team, positions Allrig as a reliable partner in the country's energy sector,' McInnes added.
"Allrig's expansion into Saudi Arabia demonstrates full commitment and readiness to contribute to the country's sustainable economic growth by playing a vital role in maximising the value of natural assets in alignment with Vision 2030 objectives," commented Alex Nicholls, director of expansion at AstroLabs. -OGN / TradeArabia News Service
Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (Syndigate.info).
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Khaleej Times
2 hours ago
- Khaleej Times
UAE emerges as top global greenfield FDI attractor
In a resounding affirmation of its global investment magnetism, the UAE has once again reinforced its status as the world's most effective attractor of foreign direct investment (FDI), relative to its economic size. According to the 2025 Greenfield FDI Performance Index by fDi Intelligence, the UAE topped the list — outperforming 104 other economies — with a remarkable index score of 14.26, meaning it secured more than 14 times the volume of greenfield FDI projects expected for its GDP scale. This outstanding performance placed the UAE ahead of Namibia, Costa Rica and all other economies surveyed. Although project growth was modest at 1.8 per cent in 2024, the Emirates was still ranked as the second most popular FDI destination in the world, behind only the United States. The UK, India and Germany followed in third, fourth and fifth positions. The inflows underline the country's expanding appeal as a global hub for business and innovation. According to the Unctad World Investment Report 2025, the UAE received Dh167.6 billion (about $45.6 billion) in FDI last year, representing a surge of 48 per cent compared with 2023. This elevated the country into the ranks of the world's top 10 recipients of foreign investment, despite the global slowdown. Within the Middle East, the UAE's dominance was striking — it accounted for nearly 37 per cent of the region's total inflows, more than a third of all foreign capital entering the Arab world. Greenfield investment was a central driver of this success. The UAE attracted 1,369 projects in 2024, securing second place globally after the US. Capital commitments for these projects reached Dh53.3 billion ($14.5 billion), reflecting resilience in an environment where global growth in greenfield projects slowed to less than one per cent. Business services, financial services and technology remained the top sectors, while renewable energy, real estate, transport and consumer products also recorded strong momentum. Investment consultants argue that the UAE's performance is more than a story of numbers. It is a narrative of transformation, built on foresight, ambition and the ability to execute. 'By combining stability, openness and innovation-driven growth, the Emirates have created an ecosystem that attracts capital, talent and ideas from every corner of the globe. At a time when global FDI is under pressure, the UAE has emerged not just as a regional hub but as a model for economies seeking to leverage investment as a catalyst for long-term prosperity,' said James Mathew, CEO and managing partner of UHY James. Mathew added that the UAE's success is not a matter of coincidence but a reflection of long-term planning. 'The UAE has transformed foreign investment into a tool for economic diversification, reducing reliance on hydrocarbons and expanding its industrial, financial and knowledge-based sectors.' The National Investment Strategy 2031 sets out an ambitious goal of increasing FDI inflows to Dh1.3 trillion and tripling cumulative stock to Dh2.2 trillion. This vision dovetails with other strategic blueprints such as Artificial Intelligence 2031 and Centennial 2071, which seek to embed technology and innovation across the economy. These efforts have not gone unnoticed by global investors. In 2024, Microsoft announced the creation of a global engineering development centre in Abu Dhabi. This year, the company partnered with AI firm G42 to build sovereign cloud and artificial intelligence infrastructure. Such moves underscore the UAE's ability to attract not only capital but also high-value projects that anchor knowledge economies. Google's activities in the country alone contributed Dh21.8 billion ($5.9 billion) to GDP in 2024, while Microsoft's investments are projected to generate Dh273 billion in revenues and over 152,000 jobs by 2028. Part of the UAE's enduring appeal lies in its enabling environment. Foreign investors benefit from a liberal business climate that allows 100 per cent ownership in most sectors, a competitive corporate tax rate of nine per cent, streamlined licensing procedures and robust arbitration mechanisms through institutions like the Dubai International Arbitration Centre. On the talent front, long-term Golden Visas and flexible Green Visas make it easier for skilled professionals and entrepreneurs to relocate and build futures in the Emirates. The establishment of a federal Ministry of Investment in 2023, led by Mohamed Hassan Al Suwaidi, further centralised efforts to attract capital and promote opportunities. Digital platforms such as 'Invest UAE' provide global investors with a one-stop gateway into the country's diversified economy. Equally important are the UAE's international agreements. The country has signed 21 Comprehensive Economic Partnership Agreements and over 120 bilateral investment treaties, ensuring that capital inflows are protected and integrated into global trade frameworks. Its nonaligned foreign policy also positions it uniquely as a bridge between East and West, maintaining investor confidence in a region often marked by volatility. The trajectory over the past decade illustrates how far the Emirates have come. FDI inflows climbed from Dh31.6 billion ($8.6 billion) in 2015 to Dh167.6 billion ($45.6 billion) in 2024, representing a compound annual growth rate of more than 10 per cent. The country's cumulative FDI stock now stands at about $270 billion. Beyond capital, it has become a magnet for human capital — ranked fifth globally for overall talent competitiveness and third in AI talent generation in 2024, according to INSEAD and Stanford.


Zawya
2 hours ago
- Zawya
Saudi Arabia pavilion to host cross-cultural business collaboration opportunities in late August at Expo 2025 Osaka
Throughout Expo 2025 Osaka, the Saudi Arabia Pavilion will host over 150 business events until October 7, designed to explore opportunities and facilitate meaningful dialogue between Saudi Arabia and participating countries. The Saudi Arabia Pavilion at Expo 2025 Osaka is open daily from 09:00 – 21:00, inside the West Gate in the Connecting Zone (C14-01). Osaka, Japan — The Saudi Arabia Pavilion at Expo 2025 Osaka is set to host a series of engaging business events in August designed to foster collaboration and forge global partnerships. With events from the Cultural Development Fund, Al Ahsa Development Authority, Ministry of Economy and Planning, and the Aseer Development Authority. These events will highlight how Saudi Arabia is driving forward cultural innovation, heritage showcases, community empowerment and sustainable development through its transformation program of Vision 2030, and in line with the objectives of Expo 2025 Osaka. With Over 150 business events will take place throughout the six-month Expo at the Pavilion's dedicated Collaboration Hub, providing a strategic platform for multilateral engagement. These business events will facilitate meaningful dialogue among stakeholders across key themes, including investment, sports, sustainability, and development, contributing to a shared vision for a better future. Each event is designed to bring together a diverse range of participants, including government representatives and business leaders. By offering a dedicated space for impactful engagement, these events enable stakeholders to forge global connections, positioning the Saudi Arabia Pavilion as a hub for international collaboration and innovation. From the 23rd of August, the Saudi Arabia Pavilion at Expo 2025 Osaka will host the following business events supported with live Japanese translation: Cultural Development Fund (CDF): Handicrafts activation (23/08) Discover the power of craftsmanship to carry stories across generations and cultures. Through the traditional art of palm weaving, we offer more than a handcrafted bracelet — we offer a cultural bridge. Each piece is deeply rooted in heritage, shaped by human connection, and shared as a symbol of meaningful exchange. Media can register to attend the 17:40-18:20 session: Media can register to attend the 18:20-19:00 session: Al Ahsa Development Authority: Al-Ahsa's Culture and History Workshop (28/08) 11:00 – 11:40, 11:40 – 12:20, 12:20 – 13:00 This workshop offers visitors an engaging hands-on experience in crafting traditional Al-Ahsa handicrafts. Participants are invited to explore and create various heritage crafts, allowing them to connect with the rich history and cultural identity of Al-Ahsa. Through this interactive session, visitors can witness the authentic techniques and artistry passed down through generations, gaining a deeper appreciation for the region's unique craftsmanship. Media can register to attend the sessions: Ministry of Economy and Planning (MEP): Unlocking the Power of Data for Sustainable Development (29/08) 11:00-14:00 To demonstrate the power of data in driving sustainable development and to showcase how data enables better governance, policy decisions, and progress tracking on national and global sustainability agendas. Media can register to attend this session: Aseer Development Authority (ASDA): Heritage Restoration Efforts in Soudah: Revitalizing Heritage for Community Empowerment (30/08) 11:00 – 13:00 This panel discussion focuses on the restoration of four key heritage sites in Soudah, addressing the threats of deterioration and the efforts made to preserve these historical structures for community reuse and cultural continuity. Media can register to attend this session: All media are welcome and invited to join the Saudi Arabia Pavilion's Collaboration Hub to witness firsthand how strategic dialogue is shaping global partnerships at Expo 2025 Osaka. The Saudi Arabia Pavilion is driving impactful conversations and setting the stage for a more sustainable future. The full program of events for the Saudi Arabia Pavilion at Expo 2025 Osaka is on the official website: Media Contact: Email: Media@ Social Media Handles: Instagram: @ksaexpo2025 X: @KSAExpo2025_ YouTube: @KSAExpo2025 LinkedIn: Saudi Arabia at Expo Facebook: KSA Expo 2025 TikTok: @ksaexpo LINE: KSA 大阪万博2025


Zawya
2 hours ago
- Zawya
Landmark Group's Home Centre achieves 39% brand awareness uplift with CTV Ads
Dubai, UAE – Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home Centre leveraged ThePubverse's exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment. To measure real-time campaign impact, a Brand Lift Study (BLS) was deployed directly on CTV devices, capturing performance across key upper- and mid-funnel metrics. The campaign exceeded engagement benchmarks for CTV in the region, delivering a significant uplift across brand awareness (39%), ad recall (37%), and brand consideration (29%), reinforcing the role of CTV as a powerful medium for brand amplification during peak shopping seasons. Akash Saxena, Senior Digital Marketing Manager at Home Centre, commented: "We are committed to digital innovations. That's exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds. The niche audience targeting capabilities, premium home-screen experience with 100% brand safety, and deterministic BLS - Brand Lift Survey were uniquely offered and are a mark of impactful technology innovation in the advertising landscape. The results have been very encouraging, with a very good response from the market, and we look forward to more such initiatives'. Building on this success, Ayman Haydar, CEO of ThePubverse by ArabyAds, added, "Our collaboration with Home Centre during Ramadan 2025 demonstrates the power of Connected TV to elevate seasonal campaigns with precision and scale. Through premium LG home-screen inventory, advanced audience targeting, and real-time measurement, ThePubverse delivered Home Centre's message directly into living rooms at a moment that truly matters. This campaign is a clear example of how CTV drives both engagement and brand lift. We're proud to have partnered once again with Landmark Group and remain committed to redefining how brands connect with audiences across MENA." About Home Centre Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across the GCC, North Africa, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers with an extensive range of over 14,000 products at the tip of their fingers. Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre's in-house team of designers and buyers draws inspiration from the latest global trends and brings stylish and innovative furniture, customised to suit local preferences. | Facebook | Twitter | Instagram About ThePubverse ThePubverse is the publisher monetization arm of ArabyAds, providing premium advertising inventory, precision targeting, and transparent measurement tools across digital platforms in the Middle East. As part of the ArabyAds ecosystem, ThePubverse enables brands to engage audiences through innovative solutions like Connected TV with measurable outcomes and brand-safe environments. For Media Enquiries: pr@