
27 Sephora Products With A Ton Of 5-Star Reviews
A bottle of Kora Organics Turmeric Glow Foaming Cleanser rich in antioxidants that'll remove makeup in a jiffy and make your skin ✨glow. ✨ Lots of reviewers call it the best face wash they've ever tried, so get in there and join their 5-star ranks!
Promising reviews: "I was scared to try this product at first because I have dry, sensitive skin, but I still decided to give it a go. This has been the best face wash I have used and has cleared my face so well! I will buy again and highly recommend!" —Ally"I started using this face wash a couple of months ago, and it's been amazing for my skin! It has cleared up my pores and dark spots so much. It's the only face wash that makes my skin feel clean as someone who is acne-prone." —evamarunowskiPrice: $19+ (available in two sizes)
Some Haus Labs (by Lady Gaga!!) medium coverage foundation reviewers are...well, going gaga for! And with good reason: buildable coverage, A+ ingredients, and the kind of lightweight breathability that will make you forget you're wearing anything at all, this foundation is abracadabra-amazing.
Promising reviews: "Spent years trying to find the perfect foundation and this is it! Lasts all day, wears beautifully and perfect color match." —emily7394839"Probably one of the few foundations that not only looks good but feels incredible on the skin. Super lightweight with a natural finish and matches my otherwise difficult to match skin perfectly! Highly recommend!" —sard92"I usually wear a skin tint, but I wanted a foundation for more glam occasions. This foundation is perfection! It covered pimples, acne scars, looks like skin, and is that perfect balance of glowy and matte. 100 out of 10 recommend!" —HayleyB2025Price: $49 (available in 51 shades)
Hourglass Skin Tint, aka my new holy grail that reviews convinced me to buy with my human dollars, AND I'M SO GLAD I DID. It does exactly what we want it to in the summer: perfectly blurs pores and redness without detracting from your own perfect skin. And y'all: I just put this on with my fingers. It is my new fave post-skincare sidekick.
I needed something for the hot, HOT Texas summer that was going to give me an assist on facial redness, but not something that was going to melt off my face in clumps the second I stepped outside or leave me looking streaky if I sweat. I've been lovingly calling this my Balayage daily skin treatment because it blends in PERFECTLY when first applied, but doesn't make me look splotchy throughout the day. I pair this with the mini version of the Charlotte Tilbury Airbrush Flawless Finish Setting Powder and honestly? I feel like it's light enough I don't *need* to bother with much else if I don't want to. THE HYPE IS REAL, Y'ALL!Promising reviews: "I've worn this three times now and EVERY single day someone has asked me what I've done to my skin to make it look so good. Today someone asked me if I just had a facial, so needless to say this is a new staple." —RhiJulia"Lightweight skin tint with flawless coverage. I received so many compliments about my makeup. I will be wearing this all summer long." —meghui604Price: $49 (available in 18 shades)
Everyone's favorite Ilia The Base Face Milk that is making the rounds on the internet for a reason: It is the perfect base for makeup and gives your skin that dewy glow without weighing it down. If you want to feel like you've been blessed by a milk fairy, this is 100% worth the splurge.
See why it's worth the hype in this TikTok!Hi. Me again. I was also taken in by the hype of seeing this literally all over my FYP, and once again, the people were RIGHT. I don't use this every day, but I do have some dryness in my T-zone for which I will "pull out the big guns" for special events, etc. This is that big gun. I can see myself using it even more this summer in place of heavier hydrating serums.Promising review: "Improved my skin texture and dryness so much! What people don't realize is this is NOT a heavy moisturizer or face cream. It's a base. You put this on right before you use a heavier moisturizer or face cream. As someone with severe dry and flaky skin, this has stopped all of that texture and leaves my skin more glowy." —chrissyqnsPrice: $28+ (available in two sizes)
The Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment with SPF 30. As a person who constantly has little red splotches on my face despite excellent skincare, I am obsessed with this stuff. The centella in this is a miracle worker and will give you an even-looking skin tone in SECONDS without needing heavy concealer or foundation.
Paula's Choice 2% BHA Liquid Exfoliant — the GOAT of chemical exfoliants because it's easy to use and reviewers say it actually works to help clear blemishes, reduce the appearance of pores, and clean out all that deep-seated gunk we don't want in our skin. This is basically taking a Hoover to your pores, and you can thank me later for adding it to your cart yesterday.
A Dieux Instant Angel moisturizer with over a thousand 5-star reviews and the kind of "JUST DO IT" attitude from its devotees that will have you wondering how you missed the boat. ("The boat" being peptide and lipids getting together to moisturize your face and mend your skin barrier, of course.)
This product is free of parabens, formaldehyde, phthalates, mineral oil, sulfates (and other ingredients), and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.Promising reviews: "I have really dry skin and am always trying new moisturizers, but keep coming back to this one. My skin absorbs it, leaving a perfect canvas for sunscreen and makeup, without an oil slick or sticky feeling that I get from other dry skin moisturizers." —lucysunshine7"I have oily, combination, acne-prone skin. I am using tretinoin, so I do get some dry patches from this treatment. I also live in Minnesota, where we have very dry and cold winters. This has SAVED my skin! My skin barrier is so much better. It no longer feels sensitive to the weather, and my dry patches are gone. It wears beautifully under makeup, and it does not make me any more oily during the day. I love the silkiness and the way it makes my skin feel. I understand the hype. I will always have this on my vanity!" —amklickPrice: $45 (also available in a value size)
A tube of Tatcha Rice Wash Skin-Softening Cleanser for the gentlest wash of your life. With a texture that screams luxury, you'll actually look forward to washing off all your makeup at the end of the day because your face will feel so soft when you're done!
Promising review: "Every time my friends or family come over, they use this. And every time they are like?? OK, wow, that's amazing. It's just the best. I didn't know a cleanser that's on your face for like max 60 seconds could make such a difference, but it does." —KaityLauzPrice: $18+ (available in two sizes)
The Summer Fridays Lip Butter Balm because it is everywhere right now: celebrity GRWMs, "what's in my bag" interviews, and very likely your bestie's pocket, too. Super hydrating without being tacky, and with just a *smidge* of color that will have you looking like you just stepped off the set of a period drama, you're going to have a hard time picking just one.
I bought three shades "to rotate between" and now they ALL live in my purse always. Oops.Promising review: "This is my holy grail for extremely dry lips. I love the feeling, and it stays on for a long time." —relax4lfePrice: $24 (available in nine shades)
Some K18 Leave-In Repair Hair Mask Treatment to revitalize your tired tresses and give them the nutrients and fluff they need, too. Simply shampoo like normal and skip the conditioning, because this tiny tube packs a BIG punch and can help you all on its own post-wash.
BuzzFeed editor Melanie Aman swears by this stuff:"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The full-size 50-mL tube lasts me ~four months, and eventually, K18 can become a maintenance product, so you won't need to use it every time you wash your hair."Promising reviews: "This has fixed my hair! My new hairstylist used this on me once before and told me to get some to help fix prior damage from a previous hairstylist, and this has been a life-changer! I started off using it once a week, and now I use it every few weeks." —Mjbaby23"Wow. I have never used a product where I have seen a difference in just one use. It is pretty pricy, but it is so worth it. It left my curls healthy and hydrated. I have 3a curls, divided into three sections, and I used one pump on each section. I love that this brand has light/no fragrance. Curly hair product scents can be very overwhelming and make me nauseous. I would buy this product all over again!" —AnonymousPrice: $29+ (available in two sizes)
An Ilia Limitless Lash Lengthening mascara that easily rinses off with warm water so you can rock Rapunzel-like lashes by day and not fear raccoon eyes by night. Plus, it's safe for sensitive eyes and contact wearers, so no worries that your fresh lifted look is going to cause annoying irritation.
Promising review: "Perfect for sensitive eyes or dry eyes. It lengthens lashes and plumps! Love." —SunnyHINVPrice: $16+ (available in two sizes and two colors)
The ultra-fine Charlotte Tilbury Airbrush Flawless Finish Setting Powder to help keep your makeup in place without annoying caking. Made with rose wax and almond oil, it also helps hydrate the skin. One of these LIVES in my purse to combat unwanted shine, especially in the warmer months.
Promising review: "Blurs the skin beautifully and makes my skin look so smooth. Great for setting my eyes as well. Prevents creasing and stays in place all day. This is my go-to pressed powder!" —SunnyD418Price: $28+ (available in three sizes and four shades)
A Shiseido eyelash curler if your eyelashes are board-straight and that's making you straight up bored: Add a little flounce to your look with this cult-fave eyelash curler that reviewers say works so well, it makes you look like you applied mascara without wearing any at all!
Promising reviews: "Best eyelash curler that helps me look awake without creating any kinks in my eyelashes. Just bought one for my tween, and she loves it! Very gentle on the eyelashes." —Tygrliliee3"This is the best eyelash curler I have ever used, especially if you have almond eyes. One squeeze, and you have your eyelashes up for the whole entire day." —Tita2011Price: $27
Internet-famous Rare Beauty Soft Pinch Liquid Blush for the kind of buildable color that is going to make you pink in the cheeks with joy...literally!
Promising review: "I love this blush. I usually go for powder blush, and I was scared to try liquid blush, but I'm amazed with the results. Easy to blend and has a good amount of pigment. Would highly recommend." —gursimran13Price: $15+ (available in 2 sizes, 2 finishes, and in 15 shades)
A tube of Clinque's Almost Lipstick in "Black Honey" so you can have that sheer, barely there, glossy look to your lips that is perfect for warmer weather. Plus, it's famously what Liv Tyler wore on the Lord of the Rings set when she played Arwen, so let those elvish vibes roll.
Promising review: "This is my go-to lipstick whenever I want a pretty sheer dark cherry lip. I can describe it as biting into a cherry and having residue on your lips. I love it; it's my third time buying it." —jacquelineb25Price: $25 (also available in "Pink Honey")
An Urban Decay 24/7 waterproof eyeliner if you are tired of going through the effort of getting the perfect wing only to have it smudge five minutes later. Smudge-no-more with this budge-proof liner that has over 11,000 5-star-reviews. (Shooketh, tbh.)
Promising reviews: "Love using the whiskey shade to create a brown shadow liner Smokey eye! Mistakes blend nicely and lasts all night without smudging under my eye. Will repurchase other colors." —smithitten"This is the best eyeliner I have ever used. No fading, no smudging at all. Will be purchasing more shades!" —hmacleodPrice: $23 (available in five finishes and 34 colors)
Tower 28 SOS Daily Rescue Facial Spray with antibacterial properties to help shield your skin from harmful bacteria, cut back on redness, and soothe irritation. Throw it in your gym bag to use before your workout and thank yourself later!
Some K18 Leave-In Repair Hair Mask Treatment that's highly concentrated so a lil' bottle will last you a while, and you'll be so glad it does, because it's a leave-in treatment instead of one that you have to wash out in the shower. (Passive haircare is the BEST haircare, y'all.)
Promising review: "I ADORE THIS PRODUCT! My hair is one of the few things I splurge my money on. As a college student, I need to pick and choose what things are worth spending a pretty penny on, but honestly, with how little product I use of this after every hair wash, it's not even that expensive. Before I started to use this product, I had many noticeable split ends. I like to straighten my hair once a week and wash my hair twice a week. After having used this product for the recommended five consecutive times on the back of the bottle, my hair feels UNREAL. It is silky soft, shines, and I've been receiving compliments on it ever since. Totally recommend it. I already got all the girls in my family to start using it. And no, this isn't sponsored (I wish!)." —Rachael411Price: $29
The Inkey List de-puffing cream giving your under-eyes a little caffeine boost without even having to touch your cup of coffee. (Caffeine helps relieve any water retention you've got stored up!) Plus, it goes on ~smooth~, so if you want to layer some of that Kosas concealer all of TikTok is raving about on top of your eye cream, YOU TOTALLY CAN.
Read more about the skincare benefits of caffeine at the Cleveland Clinic.Promising review: "Great eye cream, great price! This eye cream is fantastic, really does help with dark circles. You definitely see a difference within 1–2 weeks of use." —Nena08HrdzPrice: $11
An Urban Decay Naked2 matte eyeshadow palette everyone loves for its long-lasting staying power, the smooth application, and its variety of neutral shades. If you're intimidated by palettes and want to give them a go, this is an EXCELLENT choice for beginners and makeup pros alike.
Promising review: "Love this little palette. All shades are velvety, and blend really well. The two middle shades are perfect neutral crease colors. The mirror bends almost all the way back, so I end up using it to do my eyeshadow most days. Will definitely buy again." —SnarlyCarlyPrice: $35
A Dae Cactus Fruit 3-in-1 Styling Cream because flyaways simply need to ~fly away~ and leave our fabulous hair twists alone, thanks. This comes with a built-in mascara-like wand to help style and slick your hair into absolute perfection.
Promising review: "I got this because I have so many little hairs, and it definitely helped tame them! Smell is amazing and leaves no residue after use! I loved it so much after my first try using it that I immediately bought another one for my mom, and she loves it!" —SageM23Price: $18
Drunk Elephant D-Bronzi bronzing drops with peptides if your sunscreen game is so good that you need a bit of help in the touch-of-sun, glowing department. Use on its own or mix in with your fave moisturizer for that post-beach-vacay look.
Promising review: "Babes, honestly buy it. Love the bronze look, and it blends perfectly with a moisturizer. Also, if you're debating over the price, it's worth it. Mine has lasted over a year I still have product left. Like, it's shocking me!" —LadyLondon4Price: $39
The beloved Laneige Cream Skin toner and moisturizer. One full jar of moisturizer and one full bottle of toner in one glorious package? Yes, please. Whether you're looking to elevate your routine or simplify it, Laneige has designed the ideal addition to your cart.
The perfect little treat, just because you've earned it. Promising review: "This is my desert island skincare product. I've refilled it close to 10 times now and genuinely never want to be without it. It's equally hydrating in Texas summer and the dead of winter and is perfect for my sensitive skin. I've been able to narrow down my routine into this, a serum, and a moisturizer, and my skin has never been happier!" —emborst Price: $16+ (available in four sizes and with a separate mist pump)
Cult-fave Supergoop! SPF 40 Glowscreen because the #1 rule of skincare is that you MUST. USE. SUNSCREEN. Use this lightweight, no-cast formula to protect your skin and your looks, because it doubles as a primer.
A Briogeo exfoliating scalp scrub shampoo that is basically a cauldron of awesome for tackling dandruff. Made with charcoal, coconut oil, and micro-exfoliants, this can help scrub your scalp squeaky clean and nourish your hair. Reviewers call this their miracle product, so maybe do yourself the favor of getting the value size for your cabinet now.
Promising reviews: "This is literally one of the best products I have used!! I deal with a flaky scalp in the winter, and this is so helpful in minimizing flakes and exfoliating. It has this cooling feel on application and helps extend the days I can go without washing my hair. This will be one of my staple products moving forward!!" —LizJackson"Perfect for sweaty summer hair. I use this and focus on my scalp. And my hair ends up soft and shiny." —katjnapPrice: $15+ (available in three sizes)
A jar of Charlotte Tilbury's magic cream to help your skin look bouncy and ✨glowy✨ with a shot of vitamin C, hyaluronic acid, and peptides. Reviewers say their skin feels firmer and their fine lines are less visible. Dare I say this is the PERFECT base for your makeup look?
Promising review: "I got a sample for my birthday and OMG! It's the best cream ever. I have only used it for four days and can tell a huge difference in my skin. It's so much softer, the color is more even, it's literally glowing. Just ordered full size." —traceymichelle"This is my absolute favorite face cream. Always so hydrating and actually absorbs into my skin. Feels like a dream while applying to my face." —Louloulane07Price: $30+ (available in five sizes)
A Jo Malone London wood sage and sea salt cologne I was influenced to buy (you guessed it) on TikTok. The smell is fresh without being too sweet, and the base scent of sage makes it warm and cozy with a touch of ruggedness, so you can stand out in any perfume-loving crowd! Plus, the scent sticks around properly, so no need to worry about reapplying an hour later.
Promising review: "HOLY CRAP, this is THE scent. I am so picky with perfumes and usually don't agree with the popular ones, but this one deserves all the attention! So glad there's finally an attractive fresh scent without the fruity or floral aspect." —Shay100"Love this scent — I'm someone who likes to smell good/use a fragrance before bed and after the shower, even if I'm not going anywhere. THIS scent is best on your skin after a warm shower — its mineral and fresh notes are therapeutic and calming." —kyleangelPrice: $32+ (available in four sizes)
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Forbes
2 hours ago
- Forbes
Bruno Mars Brings His Star-Making Hits Back To The Charts
Bruno Mars's "Uptown Funk" and "Just the Way You Are" return to Billboard's global charts, joining ... More his current smashes "Die With a Smile" and "Apt." LAS VEGAS, NEVADA - APRIL 03: (L-R) Bruno Mars of Silk Sonic accepts Song Of The Year for 'Leave The Door Open' onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo byfor The Recording Academy) Bruno Mars has been a global superstar for nearly two decades, and while many pop stars see their careers fade by this point – long before this point, actually – the singer-songwriter and producer is still just as hot as ever. In late 2024, he landed two of the biggest hits of his career, with "Die With a Smile" with Lady Gaga and "Apt." with Rosé. As those tunes approach their one-year anniversary on the charts, they have hardly faded. At the same time that those cuts are riding high, several of the tracks that made Mars a household name return to worldwide rankings. A pair of Mars's most famous smashes reappear on Billboard's global lists this week. Both compositions find their way back to just one roster apiece, and they do so on different tallies. "Uptown Funk," his collaboration with Mark Ronson, returns to the Billboard Global Excl. U.S. at No. 190. The tally ranks the most consumed tunes throughout the world, blending sales and streaming data, with all U.S.-based listening excluded. Over on the Billboard Global 200 — which does include U.S. plays and purchases — "Just the Way You Are" returns at No. 192. It has no need to break back onto the Billboard Global Excl. U.S., where this time around it slips just two spots to No. 179. The two worldwide favorites have experienced different journeys on the rankings they appear on. "Just the Way You Are" is the higher-peaking of the two, having previously climbed to No. 69 on the Billboard Global 200, and No. 58 on the Billboard Global Excl. U.S. Meanwhile, "Uptown Funk" has only reached as high as No. 116 on the Billboard Global Excl. U.S., and it's not even present on the all-encompassing roster. However, on that latter tally, "Uptown Funk" does best "Just the Way You Are," which only peaked at No. 177. That said, "Just the Way You Are" has spent more time on the Billboard Global 200 than "Uptown Funk" has on the Billboard Global Excl. U.S. — more than twice as many weeks — as it seems that American consumption of Mars's breakout solo smash continues to prove incredibly important to the cut. Mars currently fills four spaces on both global rankings. "Die With a Smile" is still present at No. 2 after spending months at the summit and scoring 41 weeks on the lists. "Apt." also holds steady in third place. That tune traded spots with "Die With a Smile" for months at a time, and the two rank among the most successful cuts ever on these charts.


Forbes
3 hours ago
- Forbes
Dallas Cowboys Cheerleaders Partner With Charlotte Tilbury
The Dallas Cowboys Cheerleaders People tend to go to a Dallas Cowboys game not just to see the touchdowns—they're also there to watch the iconic Dallas Cowboys Cheerleaders (DCC). The famously glamorous squad is about to look even more fabulous thanks to Charlotte Tilbury's debut US sports partnership as the first official beauty partner of the DCC. 'Playing a part in empowering these remarkable young women to break barriers within sport and beyond with our first ever sports partnership in the US is a truly magical moment for me,' says Charlotte Tilbury, President, Chairman, Chief Creative Officer and Founder of her eponymous beauty brand. 'I am incredibly passionate about women pursuing their dreams, feeling their most confident and thinking limitlessly. The DCC are athletes at the top of their game demonstrating dedication, excellence and innovation in all they do—qualities that resonate strongly with me. They are one of the most iconic and storied sports franchises in the world and today America's Sweethearts have officially become Charlotte Tilbury Darlings!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup As their official beauty partner, Charlotte Tilbury will provide color and complexion cosmetics, skincare and fragrance. 'This is the perfect opportunity to introduce the magical world of Charlotte Tilbury to America's largest sports stage, so that even more people can discover the transformative power of makeup, skincare and fragrance and unlock the magic of confidence,' Tilbury says. 'I cannot wait to bring my message of empowerment to the NFL's millions of fans around the world. Everyone deserves that Tilbury feeling.' The partnership is an easy fit in many ways, uniting two powerful businesses led by women in male-dominated worlds. 'I think it's something we're both proud of, but what really brought us together is how both teams lead with heart and always aim to bring something meaningful to the table,' says Charlotte Jones, Co-Owner and Chief Brand Officer of the Dallas Cowboys. 'We're both all about creating opportunities and experiences that resonate with people. That's what made this partnership feel like such a natural fit—coming together around a shared purpose and making a positive impact in a way that feels authentic to both sides.' A few Charlotte Tilbury products used by the Dallas Cowboys Cheerleaders By joining forces, the brands can work together to achieve their mission of spreading confidence and joy. 'The Dallas Cowboys Cheerleaders have always stood for confidence and empowerment, both on and off the field,' Jones says. 'With so many girls and women around the world looking up to them as role models, we believe this partnership with Charlotte Tilbury reinforces a powerful message: be who you want to be. It's about feeling your best, owning your presence and uplifting others to do the same. When women have that kind of confidence, they carry it into every part of their lives. It shapes how they face challenges, how they treat others and how they see themselves in the world. Confidence built early becomes a foundation for a lifetime of resilience, leadership and self-worth.' The partnership will go beyond the football field with dedicated social media content, collaborations with squad members, pop-up events and appearances, as well as brand takeovers. Additionally, Charlotte Tilbury touch-up stations will be available at AT&T Stadium during select Cowboys home games so that fans can get in on the action on game days. 'We're very excited about the content we're rolling out on social media this season,' Jones says. 'It's all about empowerment, energy and a little bit of glam—things our DCC community truly connects with. We'll celebrate the women of the Dallas Cowboys Cheerleaders with a feature called Darling of the Month. Each month, one of our cheerleaders will give fans a closer look at who she is beyond the uniform. For those who love beauty content, we're also launching special 'Get Ready/Get Unready With Me' tips and tricks videos. It's a great way to bring fans into the Dallas Cowboys Cheerleaders beauty routine, with some of our favorite Charlotte Tilbury products in the spotlight.' The Dallas Cowboys Cheerleaders One of Jones's favorite elements of the partnership is what they're doing with the locker room at AT&T Stadium. 'Charlotte Tilbury is adding their touch with products and branding, but what really makes it special is how personal it is for the girls,' Jones says. 'Each locker will have a QR code that links to a video of the cheerleader sharing something about what makes her feel strong, motivated and fuels her sense of purpose. It's such a unique way to let fans that tour the space see the heart behind the team and celebrate each girl as an individual.' Tilbury will personally work with the squad to design their makeup look for the 2025/2026 NFL season and match them with products. 'I spent so long poring over their archives and performances,' Tilbury says. 'The DCC's style is rooted in classic, timeless Americana and so many of those cues are synonymous with the all-American beauties I've worked with throughout my career, from the beachy, bronzed goddess glow of Jennifer Aniston to the classic, perfect nude pout of Cindy Crawford. When you think of timeless beauty, you think of the DCC—they've earned the title of America's Sweethearts for a reason.' It's also a testimonial to the products that they can withstand the high action and energy of the DCC. Lasting through cheering and sweating is the ultimate endurance test. 'I wanted to create looks for the team that not only complimented each girl's features but that they could trust to work just as hard as they do in the Dallas heat, and my Airbush collection is perfect for when you need high-performance makeup,' Tilbury says. 'Whether it's at a big event or halftime appearances, they will unlock the magic of confidence with my high-performance formulas, including my budge-proof, transfer-proof Airbrush Flawless Foundation, my complexion-perfecting Airbrush Flawless Finish and arena-light glow-enhancing Hollywood Flawless Filter, universally flattering Pillow Talk Lip Cheats and lipsticks, my sweat-proof Exagger-Eyes Volume Mascara and, of course, my viral sensation Airbrush Setting Spray to set their flawless looks. Darling, these beauty icons are cheer-proof and will keep these incredible women glowing throughout the NFL season!' A Dallas Cowboys Cheerleader applying Charlotte Tilbury makeup Long before the partnership became official, Tilbury has been inspired by the DCC for decades. 'They showcase the ultimate glamour, high fashion and style alongside performance, precision and endurance,' she says. 'Looking through their archives all the way back to the 1970s, when the club was formed, was like a treasure trove. I saw so many iconic visual references that I had built into the core looks of my brand—from femme fatale smokey eyes to perfect Bardot nude pouts. Even the legendary DCC star aligns so perfectly with the hand-drawn star found on every single one of my products—I believe everyone deserves to shine bright like a star with the magic of confidence.' The powerful partnership is one that offers many takeaways for both brands and leaders. 'We're looking forward to learning from Charlotte Tilbury's bold, fresh perspective on beauty and the way they use it as a tool for self-expression,' Jones says. 'In turn, we hope to share how the Dallas Cowboys Cheerleaders uplift others whether through our performances, outreach or the strong sisterhood at the core of what we do. When women support each other, incredible things happen. It sparks a ripple effect that breaks down barriers, builds connection and redefines what's possible. That's the kind of shared energy we believe in, and we're excited to grow from it together.' Tilbury adds, 'One of the many things I love about this partnership is that it unites two global businesses led by women. I've admired Charlotte's work within the Dallas Cowboys organization for such a long time, especially how she has worked alongside Kelli [Finglass, the director of the DCC] to scale the DCC's footprint into a global sports franchise, amplified by the resounding success of their Netflix docuseries. She is one of the most visionary, prominent and impactful women in American sports. And we don't just share a name, darling! Both Charlotte and I share a passion and dedication to championing women and giving them a global platform to inspire and empower themselves and millions of others around the world. To be able to work with these women and create bespoke looks for each of them makes me so proud!'


Business of Fashion
4 hours ago
- Business of Fashion
Sunscreen to Shoppers: Pick Your Poison
Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and the ultimate wife guy in skincare. Included in today's issue: Byredo, Burt's Bees, Charlotte Tilbury, Cyklar, Decorté, Dermalogica, Diptyque, Dr. Shereene Idriss, Eva NYC, Inkey List, Kylie Cosmetics, Kimchi Chic, Kylie Minogue, Lush, Lux Unfiltered, MAC Cosmetics, Maybelline, Milk Makeup, Murad, Native, Nette, Nuface, Philip B., Snif, Senegence, Soshe, Tarte, Thrive Causemetics, Truly Beauty, Typology, Violette_FR, YSE Beauty and VIP barbecue sauce. But first… There's a gas station and car wash in downtown Los Angeles that will check your car for smog-causing emissions. Above the price chart for toxic fumes is another kind of sky smear: A giant billboard that reads, 'the sun isn't poison but your sunscreen is.' Next to the message is Primally Pure's Sun Cream SPF 30, a $38 beige tube of beef tallow, zinc oxide and the radiant smiles of women who have 'done their own research.' Primally Pure is a brand by the conservative influencer and podcaster Bethany Joy McDaniel. An entrepreneur and mom of two, McDaniel makes some truly excellent points in her content. She encourages faith-based communities to take a more active interest in their members' physical health; she wonders if fillers are making everyone look the same; she encourages young women to explore the connection between gut health and skin health, especially in the context of alcohol. This is all great! But then McDaniel throws out the baby with Sydney Sweeney's bathwater by saying SPF isn't always necessary, and it's better to go bare-skinned than use something 'chemical.' Phew. Naturally, there's been big backlash from dermatologists, social media users, and Blue State moms trying to force a tube of Supergoop onto their kids before they leave for Governor's Ball. I'm not here to litigate that, because: Science. Instead, let's talk about what happened after Primally Pure threw down its billboard gauntlet: The brand got (sun)burned. On Wednesday, Australian skincare label Ultra Violette decided to turn the momentum from its recent launch into the US via Sephora into a clapback. The brand's social team photoshopped their own version of a sunscreen billboard onto the car wash space. 'Warning,' it reads. 'This SPF contains chemicals, hydration and common sense.' Similar posters blare 'This SPF is 100% poisonous to premature aging' and 'Save the beef tallow for your potatoes, not your pores.' On Instagram, Ultra Violette's billboard reveal landed over 4000 engagements and increased the brand's online engagement sixfold, according to the online analytics platform Keywords Everywhere. Primally Pure's unveiling had some skeptical shoutouts in the New York Post and on the morning news program KTLA, landing 3440 engagements and an engagement rate of less than 1 percent. From Primally Pure's POV, the campaign 'was designed specifically to spark conversation, create transparency, and increase awareness,' said founder McDaniel by email, who included a link to a 2020 JAMA study that begs the FDA for more sunscreen safety data. Ultimately, both brands stand to benefit from a clash of ideals (and formulas). Like Wendy's tweeting insults at Katy Perry, digital swipes can turn up the heat on both brands, within reason. But even though neither Ultra Violette nor Primally Pure really 'loses' from their online billboard wars, the American public does lose when they're led to believe that sun care is more harmful than the melanoma it strives to prevent. In that sense, only one brand wins here — the one that uses proven data to keep its customers healthy long enough to shop another day. What else is new… Skincare On March 28, Rachel Antonoff made the near-impossible happen and had an actually fun fashion party at the Margaritaville in Times Square. Among the swag was Vacation's SPF oil, which was promptly swiped off every patio table and bar counter by enthusiastic editors (and most of the SNL writing staff). On March 29, Lux Unfiltered launched its own $44 SPF oil, a scented formula with notes of neroli. The brand also did a Sephora exclusive — a Blurring Body Glow with sunflower seed oil and vitamin C that's $25. Murad's Biome-Balancing serum arrived on May 28 with 'biome-sensing technology' that doesn't actually feel your breakouts coming, but it does use salicylic acid and glutamic acid to help prevent flare-ups. Real Housewife of Atlanta cast member Cynthia Bailey has entered the beauty brand chat. On May 29, she launched Glowissima, a skincare label co-founded with Dana Hill-Robinson, the chief executive of subscription beauty service Cocotique, which specifically focuses on Black-owned brands. It's got two hero products, a $64 face oil and $46 face cream. Welcome to Sephora, YSE Beauty! The brand founded by actress Molly Sims entered 361 doors on June 1 with four of its key formulas, including vitamin c serum and moisturiser. Online, you can get eight more items, like YSE's first foray into colour cosmetics, a tinted lip gloss. (I just tested it: Super-thick, pigment rich, crazy shiny. Nice one, Molly.) Do you want to smell like The Great British Bake Off when you sweat? Native launched a body care range on June 1 called Piece of Cake. It's got notes of frosting, buttercream, and sprinkles, and comes with a deodorant, body wash, shampoo, conditioner and lotion. Everyone knows Mike's Hot Honey is the real MVP of a backyard barbecue, especially when grilled chicken is involved. Now it might be a CVS all-star, too. On June 1, the brand revealed its limited-edition collaboration with Burt's Bees, debuting a Hot Honey lip balm for $4. And it's not sold out yet… Typology's A40 Cryo Plumping Stick hit shelves on June 2 with 'an immediate cooling, plumping effect' and the promise to de-puff and energize skin; its mostly applied around the eyes. It's got polyglutamic acid, a soybean extract that can hold five times its weight in water, plus spirodela, which is better known as duckweed. If you enjoy watching super-graphic content of zits being… uh… un-zitted, pay attention to the Japanese skincare brand Decorté. Its AQ Pore Blackhead Dissolver Deep Pore Cleanser launched June 3 for $90 and claims to 'dissolve keratin plugs' for a more effective detox. The brand sent some lab close-ups of stressed skin to prove the effectiveness, and let's just say Dr. Pimple Popper would be proud. Time to ask your chatbots about Sunday Riley. On June 3, the brand introduced AI Retinoid Serum, a high-tech formula that helps restore skin clarity for optimum filter-free skin. The drop is part of a new acne-treating quartet including a cleanser, mist and salicylic acid serum called 'Peace Keeper.' This is especially fun for Danielle Brooks and John Cena fans, though I fear the name is incidental. On June 3, Dermalogica introduced a star-shaped carabiner that clamped onto a sunscreen stick from the brand's younger Clear Start line. (Think: The Clinique to Derm's Lauder.) The whole set goes for $30. On June 4, Truly Beauty dropped its Cherry Baby shimmery body oil as a TikTok Shop exclusive. The $38 moisturiser is a sister scent to Vanilla Baby, an iridescent white shade that's been spotted all over the University of Arizona sorority houses, according to my 19-year-old niece. (The same girl, who is a competitive dancer and science major, reported LoveShackFancy perfume is 'the absolute most popular thing' last year. I trust her.) Lush took its #1 best-seller, Super Milk Leave-In Conditioner, and turned it into a body shimmer. On June 4, the eco-based brand introduced Super Milk Glitter Mist Spray, a $26 bottle of shiny moisturiser that swaps plastic-based glitter for flecks of titanium dioxide. Why should Rhode have all the fun? On June 4, Cyklar launched its own body milk, Ceramide Milky Essence, for $30. It's got hyaluronic acid and amino acids, but remains dairy-free. Should pimple patches have a doctor co-sign them? Hundreds of millions in Starface revenue says 'nah.' Still, Dr. Shereene Idriss debuted her own version on May 29 that claims to handle both blemishes and discoloration. Face Reality introduced its 'professional grade' pimple patches on June 4 for $10… but what are 'amateur grade' ones? A gold star sticker from Staples and a prayer? Nuface has distilled its skin-lifting tech into a disposable, squishy sheet. On June 4, the brand dropped its Ionplex Hydra-Gel mask, a one-and-done face mask which blends electrolytes and glacial minerals. It's $37 for a pack of five. Face mists are TikToking along, with a 178% increase in mentions from April to May of this year. Inkey List wants in on the trend with its June 6 drop, the Hydro-Surge Dewy Face Mist, a $13 formula that includes aquaxyl, a moisturising compound that comes from sugar molecules, and 'earth marine water,' which comes from… like… the ocean. Inkey List is also debuting a Cream-to-Milk Cleanser ($19) with rice extracts and hyaluronic acid. Makeup Remember back in October, when Maybelline sponsored SNL's 50th anniversary season and got a surprise 'bonus' sketch that featured Ariana Grande and Jennifer Coolidge applying its lip gloss? This week, NBC revealed that the fake Maybelline commercial was the third-most watched SNL skit of the season, coming just behind the unstoppable 'Domingo' jingles. Let's see if sales for Maybelline liquid lipstick get a lift from the ratings. 'Shine first, safety second.' That's the tagline for Caliray's Lipguard, a glossy balm with SPF 31 that comes in five surf-inspired shades. It launched on May 29. Tarte's brand trips are some of the beauty industry's most viral. On May 30, they embraced the jetsetting notoriety with a 12-shade palette of new shades inspired by their tropical destinations. It's called the #TrippinWithTarte palette and retails for $47. Remember the '90s sleepover staple Caboodles? On June 2, Kimchi Chic unveiled a collab with the beloved neon makeup cases, including a limited-edition mini tote stuffed with four highlighting and contour crayons and a sheet of cutie-pie stickers. It's $32 and adorbs. Teen dreams do come true! On June 2, MAC Cosmetics created its first-ever Viva Glam Lipglass, a gleaming red shade called Kimmitment after brand ambassador Kim Petras. It's $26 with 100 percent of proceeds going to charities for LGBTQ+ rights, AIDS prevention and environmental justice. Mwah! Kylie Cosmetics has gone into the gloss. On June 3, the Coty-owned makeup brand introduced four Dew Balm Sticks, which combine the shimmery warmth of a blush and the shiny finish of a skin glaze. They're $28 each, and yes, they resemble Haus Labs' Glassy Highlighter Balms quite a bit, but they cost a teeny bit less. Get your Jelly Tints with free delivery. Milk Makeup hit Amazon Premium Beauty on June 3 with a robust selection of primers, mascara, brow gel and skin tints. It's hard to get a good, singular product name but Violette Serrat has done it. The Guerlain creative director and makeup artist behind Violette_FR debuted 'Lip Nectar' on June 3. It's a $29 hydrating lip stain that comes in four colours, including a deep plum and a rich caramel. The blurry cheek trend continues. On June 3, Soshe debuted Blurring Pillow Blush, a $28 cream-to-powder formula available in four shades, including some deeper hues for richer skin tones. Thrive Causemetics dropped illuminating eye serums and loose powders ($32 each) on June 4. They're meant to compliment the brand's best-selling Brilliant Eye Brighteners, which are basically cream shadow crayons with some shimmer. Pro tip: You can use the darker shades to make a smoky eye in 10 seconds. The lip oil wars continue. On June 6, Senegence debuted Lipsense, a line of three super-shiny lip slicks with jojoba, meadowfoam and vitamin C extracts. Charlotte Tilbury is hitting the thunder road. On June 6, the makeup artist for Kate Moss announced she was officially joining the Dallas Cowboys Cheerleaders as the squad's beauty partner. When I interviewed several DCC stars last year for the Wall Street Journal, they mentioned the brand's setting spray as a favorite… then admitted they also used $3 cans of hairspray because Tilbury's formulas can be pricey. Hopefully now these female athletes — who do so much, so well, and still make around minimum wage — can spritz without going broke. I got a little nervous when Dazzle Dry announced a Carnival-themed collection, out June 6, but thankfully it's got colours inspired by toffee and jelly beans and not clowns. Phew. Hair Care Just in time for the Wicked's new trailer, Eva NYC introduced Beyond Gravity, a volume and texture spray that promises hold without any crunchiness and a dose of shine-boosting Vitamin E. It hit shelves June 6. Philip B. had multitasking in mind for its latest formula, a Weightless Miracle Serum that acts as both a deep conditioner and a flyaway smoother. It's $75 and comes from the eponymous hairstylist brand's own own client base — they wanted a leave-in that worked for finer and thinner hair, and still allowed for movement and bounce. Fragrance Pretty obsessed with Diptyque's new 'Vinaigre de Toilette,' a multi-purpose drizzle of lavender, thyme and rosemary that can be used as a home or skin fragrance. After Loewe's tomato situation and Bath & Body Works' summer Off the Vine collection, a perfume vinaigrette feels just right for the summer salad trend. It's $92 and arrived on June 1. I just can't get eau out of my head. (Sorry.) Kylie Minogue dropped a new fragrance called Lovers on June 2 with the nose Ilias Ermenidis, who made everyone's ninth grade obsession Vera Wang Princess back in 2006. More recently, he did a 2023 stint with Parfums de Marly. For Kylie, he's concocted a mix of honeysuckle, tuberose and coconut milk; it's being made by Scent Beauty, the team behind Sabrina Carpenter's fragrance line. On June 2, Nette's Lemon Puff perfume hit Sephora. The day before, a line around the block formed for the fragrance at New York's Fluffy Fluffy Dessert Cafe, a pancake and souffle shop in the East Village. Looks like their social media campaign, which saturated Instagram with buttery toast and cream-dolloped pastries that flanked bottles of their fragrance, paid off. A month after Tory Burch's craveable collab with the Swedish candy company Bonbon, Snif debuted Swede Tooth, a perfume 'inspired by the Swedish candy craze' that features notes of watermelon, raspberry, violet and cedarwood. All good choices but guys, where's the salted licorice?! Byredo debuted Absolu versions of its Rose of No Man's Land and Bal d'Afrique scents on June 5. Each ultra-concentrated formula retails for $385 and has a formula that's been engineered for longevity and amplified scent complexity, which means the brand's subtle papyrus notes can finally give out their full 'Library of Alexandria' vibes. And finally… Carter Reum is a venture capitalist whose portfolio has included Classpass, Lyft and Shake Shack. He's also the husband of Paris Hilton, and on June 2, he posted to Linkedin in search of a VP for her new skincare brand, Parivie. 'She's sold $4BN of products with her name the last decade so this is a great opportunity for the right person to be in on the ground level of her latest innovative brand!' wrote Reum. Here's the official listing, which is under the umbrella of Hilton's media company 11:11. Put Reum's name down as your referral and see what happens.