
27 Sephora Products With A Ton Of 5-Star Reviews
Promising reviews: "I was scared to try this product at first because I have dry, sensitive skin, but I still decided to give it a go. This has been the best face wash I have used and has cleared my face so well! I will buy again and highly recommend!" —Ally"I started using this face wash a couple of months ago, and it's been amazing for my skin! It has cleared up my pores and dark spots so much. It's the only face wash that makes my skin feel clean as someone who is acne-prone." —evamarunowskiPrice: $19+ (available in two sizes)
Some Haus Labs (by Lady Gaga!!) medium coverage foundation reviewers are...well, going gaga for! And with good reason: buildable coverage, A+ ingredients, and the kind of lightweight breathability that will make you forget you're wearing anything at all, this foundation is abracadabra-amazing.
Promising reviews: "Spent years trying to find the perfect foundation and this is it! Lasts all day, wears beautifully and perfect color match." —emily7394839"Probably one of the few foundations that not only looks good but feels incredible on the skin. Super lightweight with a natural finish and matches my otherwise difficult to match skin perfectly! Highly recommend!" —sard92"I usually wear a skin tint, but I wanted a foundation for more glam occasions. This foundation is perfection! It covered pimples, acne scars, looks like skin, and is that perfect balance of glowy and matte. 100 out of 10 recommend!" —HayleyB2025Price: $49 (available in 51 shades)
Hourglass Skin Tint, aka my new holy grail that reviews convinced me to buy with my human dollars, AND I'M SO GLAD I DID. It does exactly what we want it to in the summer: perfectly blurs pores and redness without detracting from your own perfect skin. And y'all: I just put this on with my fingers. It is my new fave post-skincare sidekick.
I needed something for the hot, HOT Texas summer that was going to give me an assist on facial redness, but not something that was going to melt off my face in clumps the second I stepped outside or leave me looking streaky if I sweat. I've been lovingly calling this my Balayage daily skin treatment because it blends in PERFECTLY when first applied, but doesn't make me look splotchy throughout the day. I pair this with the mini version of the Charlotte Tilbury Airbrush Flawless Finish Setting Powder and honestly? I feel like it's light enough I don't *need* to bother with much else if I don't want to. THE HYPE IS REAL, Y'ALL!Promising reviews: "I've worn this three times now and EVERY single day someone has asked me what I've done to my skin to make it look so good. Today someone asked me if I just had a facial, so needless to say this is a new staple." —RhiJulia"Lightweight skin tint with flawless coverage. I received so many compliments about my makeup. I will be wearing this all summer long." —meghui604Price: $49 (available in 18 shades)
Everyone's favorite Ilia The Base Face Milk that is making the rounds on the internet for a reason: It is the perfect base for makeup and gives your skin that dewy glow without weighing it down. If you want to feel like you've been blessed by a milk fairy, this is 100% worth the splurge.
See why it's worth the hype in this TikTok!Hi. Me again. I was also taken in by the hype of seeing this literally all over my FYP, and once again, the people were RIGHT. I don't use this every day, but I do have some dryness in my T-zone for which I will "pull out the big guns" for special events, etc. This is that big gun. I can see myself using it even more this summer in place of heavier hydrating serums.Promising review: "Improved my skin texture and dryness so much! What people don't realize is this is NOT a heavy moisturizer or face cream. It's a base. You put this on right before you use a heavier moisturizer or face cream. As someone with severe dry and flaky skin, this has stopped all of that texture and leaves my skin more glowy." —chrissyqnsPrice: $28+ (available in two sizes)
The Dr. Jart+ Cicapair Tiger Grass Color Correcting Treatment with SPF 30. As a person who constantly has little red splotches on my face despite excellent skincare, I am obsessed with this stuff. The centella in this is a miracle worker and will give you an even-looking skin tone in SECONDS without needing heavy concealer or foundation.
Paula's Choice 2% BHA Liquid Exfoliant — the GOAT of chemical exfoliants because it's easy to use and reviewers say it actually works to help clear blemishes, reduce the appearance of pores, and clean out all that deep-seated gunk we don't want in our skin. This is basically taking a Hoover to your pores, and you can thank me later for adding it to your cart yesterday.
A Dieux Instant Angel moisturizer with over a thousand 5-star reviews and the kind of "JUST DO IT" attitude from its devotees that will have you wondering how you missed the boat. ("The boat" being peptide and lipids getting together to moisturize your face and mend your skin barrier, of course.)
This product is free of parabens, formaldehyde, phthalates, mineral oil, sulfates (and other ingredients), and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.Promising reviews: "I have really dry skin and am always trying new moisturizers, but keep coming back to this one. My skin absorbs it, leaving a perfect canvas for sunscreen and makeup, without an oil slick or sticky feeling that I get from other dry skin moisturizers." —lucysunshine7"I have oily, combination, acne-prone skin. I am using tretinoin, so I do get some dry patches from this treatment. I also live in Minnesota, where we have very dry and cold winters. This has SAVED my skin! My skin barrier is so much better. It no longer feels sensitive to the weather, and my dry patches are gone. It wears beautifully under makeup, and it does not make me any more oily during the day. I love the silkiness and the way it makes my skin feel. I understand the hype. I will always have this on my vanity!" —amklickPrice: $45 (also available in a value size)
A tube of Tatcha Rice Wash Skin-Softening Cleanser for the gentlest wash of your life. With a texture that screams luxury, you'll actually look forward to washing off all your makeup at the end of the day because your face will feel so soft when you're done!
Promising review: "Every time my friends or family come over, they use this. And every time they are like?? OK, wow, that's amazing. It's just the best. I didn't know a cleanser that's on your face for like max 60 seconds could make such a difference, but it does." —KaityLauzPrice: $18+ (available in two sizes)
The Summer Fridays Lip Butter Balm because it is everywhere right now: celebrity GRWMs, "what's in my bag" interviews, and very likely your bestie's pocket, too. Super hydrating without being tacky, and with just a *smidge* of color that will have you looking like you just stepped off the set of a period drama, you're going to have a hard time picking just one.
I bought three shades "to rotate between" and now they ALL live in my purse always. Oops.Promising review: "This is my holy grail for extremely dry lips. I love the feeling, and it stays on for a long time." —relax4lfePrice: $24 (available in nine shades)
Some K18 Leave-In Repair Hair Mask Treatment to revitalize your tired tresses and give them the nutrients and fluff they need, too. Simply shampoo like normal and skip the conditioning, because this tiny tube packs a BIG punch and can help you all on its own post-wash.
BuzzFeed editor Melanie Aman swears by this stuff:"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry like I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The full-size 50-mL tube lasts me ~four months, and eventually, K18 can become a maintenance product, so you won't need to use it every time you wash your hair."Promising reviews: "This has fixed my hair! My new hairstylist used this on me once before and told me to get some to help fix prior damage from a previous hairstylist, and this has been a life-changer! I started off using it once a week, and now I use it every few weeks." —Mjbaby23"Wow. I have never used a product where I have seen a difference in just one use. It is pretty pricy, but it is so worth it. It left my curls healthy and hydrated. I have 3a curls, divided into three sections, and I used one pump on each section. I love that this brand has light/no fragrance. Curly hair product scents can be very overwhelming and make me nauseous. I would buy this product all over again!" —AnonymousPrice: $29+ (available in two sizes)
An Ilia Limitless Lash Lengthening mascara that easily rinses off with warm water so you can rock Rapunzel-like lashes by day and not fear raccoon eyes by night. Plus, it's safe for sensitive eyes and contact wearers, so no worries that your fresh lifted look is going to cause annoying irritation.
Promising review: "Perfect for sensitive eyes or dry eyes. It lengthens lashes and plumps! Love." —SunnyHINVPrice: $16+ (available in two sizes and two colors)
The ultra-fine Charlotte Tilbury Airbrush Flawless Finish Setting Powder to help keep your makeup in place without annoying caking. Made with rose wax and almond oil, it also helps hydrate the skin. One of these LIVES in my purse to combat unwanted shine, especially in the warmer months.
Promising review: "Blurs the skin beautifully and makes my skin look so smooth. Great for setting my eyes as well. Prevents creasing and stays in place all day. This is my go-to pressed powder!" —SunnyD418Price: $28+ (available in three sizes and four shades)
A Shiseido eyelash curler if your eyelashes are board-straight and that's making you straight up bored: Add a little flounce to your look with this cult-fave eyelash curler that reviewers say works so well, it makes you look like you applied mascara without wearing any at all!
Promising reviews: "Best eyelash curler that helps me look awake without creating any kinks in my eyelashes. Just bought one for my tween, and she loves it! Very gentle on the eyelashes." —Tygrliliee3"This is the best eyelash curler I have ever used, especially if you have almond eyes. One squeeze, and you have your eyelashes up for the whole entire day." —Tita2011Price: $27
Internet-famous Rare Beauty Soft Pinch Liquid Blush for the kind of buildable color that is going to make you pink in the cheeks with joy...literally!
Promising review: "I love this blush. I usually go for powder blush, and I was scared to try liquid blush, but I'm amazed with the results. Easy to blend and has a good amount of pigment. Would highly recommend." —gursimran13Price: $15+ (available in 2 sizes, 2 finishes, and in 15 shades)
A tube of Clinque's Almost Lipstick in "Black Honey" so you can have that sheer, barely there, glossy look to your lips that is perfect for warmer weather. Plus, it's famously what Liv Tyler wore on the Lord of the Rings set when she played Arwen, so let those elvish vibes roll.
Promising review: "This is my go-to lipstick whenever I want a pretty sheer dark cherry lip. I can describe it as biting into a cherry and having residue on your lips. I love it; it's my third time buying it." —jacquelineb25Price: $25 (also available in "Pink Honey")
An Urban Decay 24/7 waterproof eyeliner if you are tired of going through the effort of getting the perfect wing only to have it smudge five minutes later. Smudge-no-more with this budge-proof liner that has over 11,000 5-star-reviews. (Shooketh, tbh.)
Promising reviews: "Love using the whiskey shade to create a brown shadow liner Smokey eye! Mistakes blend nicely and lasts all night without smudging under my eye. Will repurchase other colors." —smithitten"This is the best eyeliner I have ever used. No fading, no smudging at all. Will be purchasing more shades!" —hmacleodPrice: $23 (available in five finishes and 34 colors)
Tower 28 SOS Daily Rescue Facial Spray with antibacterial properties to help shield your skin from harmful bacteria, cut back on redness, and soothe irritation. Throw it in your gym bag to use before your workout and thank yourself later!
Some K18 Leave-In Repair Hair Mask Treatment that's highly concentrated so a lil' bottle will last you a while, and you'll be so glad it does, because it's a leave-in treatment instead of one that you have to wash out in the shower. (Passive haircare is the BEST haircare, y'all.)
Promising review: "I ADORE THIS PRODUCT! My hair is one of the few things I splurge my money on. As a college student, I need to pick and choose what things are worth spending a pretty penny on, but honestly, with how little product I use of this after every hair wash, it's not even that expensive. Before I started to use this product, I had many noticeable split ends. I like to straighten my hair once a week and wash my hair twice a week. After having used this product for the recommended five consecutive times on the back of the bottle, my hair feels UNREAL. It is silky soft, shines, and I've been receiving compliments on it ever since. Totally recommend it. I already got all the girls in my family to start using it. And no, this isn't sponsored (I wish!)." —Rachael411Price: $29
The Inkey List de-puffing cream giving your under-eyes a little caffeine boost without even having to touch your cup of coffee. (Caffeine helps relieve any water retention you've got stored up!) Plus, it goes on ~smooth~, so if you want to layer some of that Kosas concealer all of TikTok is raving about on top of your eye cream, YOU TOTALLY CAN.
Read more about the skincare benefits of caffeine at the Cleveland Clinic.Promising review: "Great eye cream, great price! This eye cream is fantastic, really does help with dark circles. You definitely see a difference within 1–2 weeks of use." —Nena08HrdzPrice: $11
An Urban Decay Naked2 matte eyeshadow palette everyone loves for its long-lasting staying power, the smooth application, and its variety of neutral shades. If you're intimidated by palettes and want to give them a go, this is an EXCELLENT choice for beginners and makeup pros alike.
Promising review: "Love this little palette. All shades are velvety, and blend really well. The two middle shades are perfect neutral crease colors. The mirror bends almost all the way back, so I end up using it to do my eyeshadow most days. Will definitely buy again." —SnarlyCarlyPrice: $35
A Dae Cactus Fruit 3-in-1 Styling Cream because flyaways simply need to ~fly away~ and leave our fabulous hair twists alone, thanks. This comes with a built-in mascara-like wand to help style and slick your hair into absolute perfection.
Promising review: "I got this because I have so many little hairs, and it definitely helped tame them! Smell is amazing and leaves no residue after use! I loved it so much after my first try using it that I immediately bought another one for my mom, and she loves it!" —SageM23Price: $18
Drunk Elephant D-Bronzi bronzing drops with peptides if your sunscreen game is so good that you need a bit of help in the touch-of-sun, glowing department. Use on its own or mix in with your fave moisturizer for that post-beach-vacay look.
Promising review: "Babes, honestly buy it. Love the bronze look, and it blends perfectly with a moisturizer. Also, if you're debating over the price, it's worth it. Mine has lasted over a year I still have product left. Like, it's shocking me!" —LadyLondon4Price: $39
The beloved Laneige Cream Skin toner and moisturizer. One full jar of moisturizer and one full bottle of toner in one glorious package? Yes, please. Whether you're looking to elevate your routine or simplify it, Laneige has designed the ideal addition to your cart.
The perfect little treat, just because you've earned it. Promising review: "This is my desert island skincare product. I've refilled it close to 10 times now and genuinely never want to be without it. It's equally hydrating in Texas summer and the dead of winter and is perfect for my sensitive skin. I've been able to narrow down my routine into this, a serum, and a moisturizer, and my skin has never been happier!" —emborst Price: $16+ (available in four sizes and with a separate mist pump)
Cult-fave Supergoop! SPF 40 Glowscreen because the #1 rule of skincare is that you MUST. USE. SUNSCREEN. Use this lightweight, no-cast formula to protect your skin and your looks, because it doubles as a primer.
A Briogeo exfoliating scalp scrub shampoo that is basically a cauldron of awesome for tackling dandruff. Made with charcoal, coconut oil, and micro-exfoliants, this can help scrub your scalp squeaky clean and nourish your hair. Reviewers call this their miracle product, so maybe do yourself the favor of getting the value size for your cabinet now.
Promising reviews: "This is literally one of the best products I have used!! I deal with a flaky scalp in the winter, and this is so helpful in minimizing flakes and exfoliating. It has this cooling feel on application and helps extend the days I can go without washing my hair. This will be one of my staple products moving forward!!" —LizJackson"Perfect for sweaty summer hair. I use this and focus on my scalp. And my hair ends up soft and shiny." —katjnapPrice: $15+ (available in three sizes)
A jar of Charlotte Tilbury's magic cream to help your skin look bouncy and ✨glowy✨ with a shot of vitamin C, hyaluronic acid, and peptides. Reviewers say their skin feels firmer and their fine lines are less visible. Dare I say this is the PERFECT base for your makeup look?
Promising review: "I got a sample for my birthday and OMG! It's the best cream ever. I have only used it for four days and can tell a huge difference in my skin. It's so much softer, the color is more even, it's literally glowing. Just ordered full size." —traceymichelle"This is my absolute favorite face cream. Always so hydrating and actually absorbs into my skin. Feels like a dream while applying to my face." —Louloulane07Price: $30+ (available in five sizes)
A Jo Malone London wood sage and sea salt cologne I was influenced to buy (you guessed it) on TikTok. The smell is fresh without being too sweet, and the base scent of sage makes it warm and cozy with a touch of ruggedness, so you can stand out in any perfume-loving crowd! Plus, the scent sticks around properly, so no need to worry about reapplying an hour later.
Promising review: "HOLY CRAP, this is THE scent. I am so picky with perfumes and usually don't agree with the popular ones, but this one deserves all the attention! So glad there's finally an attractive fresh scent without the fruity or floral aspect." —Shay100"Love this scent — I'm someone who likes to smell good/use a fragrance before bed and after the shower, even if I'm not going anywhere. THIS scent is best on your skin after a warm shower — its mineral and fresh notes are therapeutic and calming." —kyleangelPrice: $32+ (available in four sizes)
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WIRED
10 hours ago
- WIRED
AI Isn't Coming for Hollywood. It Has Already Arrived
Aug 20, 2025 6:00 AM An early winner in the generative AI wars was near collapse—then bet everything on a star-studded comeback. Can Stability AI beat the competition? Photo-Illustration: Mark Harris; Getty Images Lady Gaga probably wasn't thinking that a coup would unfold in her greenhouse. Then again, she was cohosting a party there with Sean Parker, the billionaire founder of Napster and first president of Facebook. It was February 2024, and the singer had invited guests to her $22.5 million oceanside estate in Malibu to mark the launch of a skin-care nonprofit. One of the organization's trustees was her boyfriend, whose day job was running the Parker Foundation. In the candlelit space, beside floor-to-ceiling windows that looked out over the Pacific, Parker's people mingled with Gaga's, nibbling focaccia and branzino alla brace to music from a string quartet (Grammy-winning, of course). Prem Akkaraju, one of Parker's close friends and business partners, arrived in a tailored suit, his thick hair coifed to perfection. The two men had known each other since Parker was at Facebook and Akkaraju was in the music industry. Over the years, they'd tried unsuccessfully to launch a movie streaming platform together and—much more successfully—had taken over a renowned visual effects company. Lately they had been talking about starting an AI venture. That evening at Gaga's, Akkaraju found himself sitting next to an investor in Stability AI, the company that launched the wildly popular text-to-image generator Stable Diffusion in 2022. Despite its early success, Stability was 'circling the drain,' the investor recalls. It was 'within days of not having options.' He told Akkaraju: 'You should take Stability and make it into the Hollywood-friendly AI model.' Hollywood did seem to be in need of a friend. Since 2022, the number of films and TV shows made in the United States had dropped by about 40 percent, thanks to ballooning production costs at home, competition from overseas, and long-running labor disputes everywhere. AI promised to bring the numbers back up by speeding production and slashing costs: Let computers automate the grunt work of translating dialog, adding visual effects frame by painstaking frame, and editing boom microphones out of a zillion shots. Maybe one day they could even write scripts and act! Two of the industry's biggest unions had gone on strike in part to obtain assurances that generative AI wouldn't replace union jobs in the near term. But every major studio and streaming service was racing to figure out its AI strategy, and a host of startups—Luma, Runway, Asteria—was working on tools to pitch them. Akkaraju saw the opportunity in front of him. Stability AI had the technology. It just needed that Hollywood finish. As far as he could tell, there was only one problem. Didn't the company already have a CEO? When Emad Mostaque, a former hedge fund manager, founded Stability in 2020, the company's mission was to 'build systems that make a real difference' in solving society's toughest problems. By 2022, the system Mostaque felt he needed to build was a cloud supercomputer powerful enough to run a generative AI model. OpenAI was gaining traction with its closed-source models, and Mostaque wanted to make an open source alternative—'like Linux to Windows,' he says. He offered up the supercomputer to a group of academic researchers working on an open source system where you could type words to generate an image. The researchers weren't going to say no. In August of that year, they launched Stable Diffusion in partnership with Mostaque's company. The text-to-image generator was a breakout hit, garnering 10 million users in two months. 'It was fairly close to state-of-the-art,' says Maneesh Agrawala, a computer science professor at Stanford University. Openness was core to the model's success. 'It allowed researchers to essentially extend the model, fine-tune it, and it spurred a whole community into action in terms of creating enhancements and add-ons,' Agrawala says. By October 2022, Stability AI had only 77 employees, but with thousands of times that many people in the wider Stable Diffusion community, it could compete with its bigger rivals. Mostaque raised $101 million in a seed round from venture capital firms and hedge funds including Coatue and Lightspeed (the final million, he tells me, was for good luck). The company was a unicorn. Photo-Illustration: Mark Harris; Getty Images Employees from this period describe Mostaque as a visionary. He spoke eloquently about the need to democratize access to artificial intelligence. In the not-too-distant future, Mostaque told employees, the company would solve complex biomedical problems and generate season eight of Game of Thrones . 'It was an incredibly fun and chaotic startup that was throwing a lot of spaghetti at the wall, and some of it stuck really hard,' a former high-ranking employee tells me. (Like others I spoke with, the employee requested anonymity to speak freely about Mostaque and the company.) Mostaque was thrilled by the success. But he was also in over his head. 'I was brand-new to this,' he says. 'With my Aspergers and ADHD, I was like, 'What's going on?'' Mostaque talks fast, his tone matter-of-fact: 'On the research side, we did really good things. The other side I was not so good at, which was the management side.' Two former employees told me that they felt Mostaque didn't think deeply about building a marketable product. 'He just wanted to build models,' one said. The company's success brought heightened scrutiny—particularly around how the models were built. Like many text-to-image models, Stable Diffusion 1.5 was trained on LAION-5B, an open source dataset linked to 5.8 billion images scraped from the web, including child sexual exploitation material and copyrighted work. In January 2023, Getty Images sued Stability AI in London's High Court for allegedly training its models on 12 million proprietary photographs. The company filed a similar suit in the US weeks later. In the stateside complaint, Getty accused the AI firm of 'brazen theft and freeriding.' Then, in June 2023, Forbes published a blockbuster story alleging that Mostaque had inflated his credentials and misrepresented the business in pitch decks to his investors. The article also claimed that Mostaque had received only a bachelor's degree from Oxford, not a master's. (Mostaque says that he earned both, but a clerical error on his part was responsible for the mix-up.) What's more, Stability reportedly owed millions of dollars to Amazon Web Services, which provided the computing power for its model. Though Mostaque had spoken of a partnership, Stability's spokesperson acknowledged to Forbes that it was in fact a run-of-the-mill cloud services agreement with a standard discount. Mostaque had answers for all of this, but investors lost confidence anyway. Four months after the article came out, VCs from both Coatue and Lightspeed left the board of directors, signaling they no longer had faith in the business. By the end of the year, the company's head of research, chief operating officer, general counsel, and head of human resources had left as well. Many of Stability's prominent researchers would follow. Under pressure from investors, Mostaque finally left the company on March 22, 2024—just a few weeks after Lady Gaga's greenhouse soiree. Akkaraju and Parker wasted no time in taking over Stability, installing Akkaraju as CEO and Parker as chairman of the board. They never spoke to Mostaque, although the former CEO says he reached out to offer his support. The pair set about trying to remake Stability AI for the moment. Not long after they took over, the competition got fiercer. That September, another startup, Runway, signed the AI industry's first big deal with a movie studio. Runway would get access to Lionsgate's proprietary catalog of movies as training data and develop tools for the studio. 'The time it takes to go from idea to execution is just shrinking—like a lot,' says Cristóbal Valenzuela, CEO of Runway. 'You can do things in just a couple of minutes that used to take two weeks.' In the coming years, he predicts, 'you will have teams of two, three, four people making the work that used to require armies and hundreds of millions of dollars.' The deal with Lionsgate pushed the AI-fication of Hollywood into overdrive. 'I can tell you, last year when I came to Los Angeles versus today, it's night and day,' says Amit Jain, CEO of Luma, another Stability competitor. 'Last year it was 'Let's prototype, let's proof-of-concept'—they were deferring the inevitable. This year it's a whole different tone.' Moonvalley, an AI company founded by former Google DeepMind researchers (and the parent company of Asteria, an AI film studio cofounded by the actor Natasha Lyonne), recently told Time magazine that more than a dozen major Hollywood studios are testing its latest model—signaling openness to the technology, if not yet a full embrace. 'It was really about me and Sean coming in and providing that direction, that leadership, and really taking advantage of what we call the three T's: timing, team, and technology,' Akkaraju says. I'm sitting not at his TED Talk but in his $20 million mansion near Beverly Hills, on an immaculate overstuffed white couch overlooking a manicured garden. Akkaraju is fit, with a gleaming white smile and a button-up that shows off his biceps. His eye contact and handshake are equally strong. Early on in his tenure, Akkaraju says, he decided that Stability would no longer compete with OpenAI and Google on building frontier models. Instead, it would create apps that sat on top of those models, freeing the company from enormous computing costs. Akkaraju negotiated a new deal with Stability AI's cloud computing vendors, wiping away the company's massive debt. Asked for specifics on how this came about, Akkaraju, through a spokesperson, demurred. Investors, however, came flocking back. Where Mostaque painted a picture of AI solving the world's most difficult problems, what Akkaraju is building, in brutally unsexy terms, is a software-as-a-service company for Hollywood. The goal is not to generate films, he says, but to use AI to augment the tools that filmmakers already use. 'I really do think that our differentiation is having the creator in the center,' Akkaraju says. 'I don't see any other AI company that has James Cameron on its board.' Yes, the irony writes itself: The guy who once had a fever dream about murderous machines while 'sick and broke' in Rome and proceeded to turn it into The Terminator —the creator of Skynet!—is on the board of an AI company. What's doubly surprising, though, is that Cameron is on the board of an AI company run by Parker and Akkaraju. A decade ago, Cameron was helping lead Hollywood's charge against them. He didn't appreciate the premise of their streaming platform, the Screening Room, which let people watch new releases at home for $50 on the same day they came out in theaters. Cameron reportedly told a crowd at CinemaCon that he was 'committed to the theater experience.' In the years that followed, none of the major studios publicly announced deals with the Screening Room, and in 2020 the company rebranded as SR Labs. Photo-Illustration: Mark Harris; Getty Images That same year, Akkaraju and Parker took over Weta Digital, the visual effects studio behind blockbusters such as Lord of the Rings , Game of Thrones , and Cameron's Avatar movies. Weta developed virtual cameras that let Cameron see a real-time rendering of the artificial environment through a viewfinder, as if he were filming on location in the fictional world of Pandora. One night, Cameron, Akkaraju, and Parker met for dinner to discuss how technology was changing the film industry. 'The tequila was flowing,' Cameron recalls. 'A friendship formed.' Any tension that had existed over the Screening Room melted away. ('I never really talked with him about it,' Akkaraju says. 'He knew, and I knew. It was very funny.') So Cameron is on the board, but is the 'creator in the center,' as Akkaraju said? When I spoke with Parker, he emphasized the importance of using open source models and spoke of 'respect for creators and respect for IP.' He added: 'That sounds potentially kind of rich, coming from me, given my past association with Napster and early social media. But it is a lesson learned.' In June, the company scored a major win when Getty dropped its copyright infringement claims from a broader lawsuit as the trial neared a close in the UK. The US trial is ongoing. Akkaraju said the company 'sources data from publicly available and licensed datasets for training and fine-tuning,' and that when 'creating solutions for a client' it 'fine-tunes using the dataset provided by the client.' When I asked Akkaraju if the company trained exclusively on licensed data, he responded: 'Well, that's the majority of what we're using, for sure.' Even those who are bullish on AI admit that, for the most part, the technology isn't ready for the big screen. Text-to-image generators might work for marketing agencies, but they often lack the quality required for a feature film. 'I worked on one film for Netflix and tried to use a single shot,' says a filmmaker who asked to remain anonymous, not wanting to discuss their use of AI publicly. The AI-generated footage got 'bounced back' from quality control because it wasn't 4K resolution, the filmmaker says. Then there's the problem of consistency. Filmmakers need to be able to tweak a scene in minute ways, but that's not possible with most of the image and video generators on the market. Enter the same prompt into a chatbot 10 times and you will likely get 10 different responses. 'That doesn't work at all in a VFX workflow,' Cameron says. 'We need higher resolution, we need higher repeatability. We need controllability at levels that aren't quite there yet.' That hasn't stopped filmmakers from experimenting. Almost every person I spoke with for this story said that AI is already a core part of the 'previz' process, where scenes are mapped out before a shoot. The process can create new inefficiencies. 'The inefficiency in the old system was really the information gap between what I see and what I imagine I want moving forward,' says Luisa Huang, cofounder of Toonstar, a tech-forward animation company. 'With AI, the inefficiency becomes 'Here's a version, here's another version, here's another version.'' One of the first people in Hollywood to admit to using generative AI in the final frame is Jon Irwin, the director and producer of Amazon's biblical epic House of David . He became interested in the technology while shooting the first season of the show in Greece. 'I noticed that my production designer was able to visualize ideas almost in real time,' he says. 'I was like, 'Tell me exactly how you're doing what you're doing. What are you using, magician?'' he recalls. Irwin started playing around with the tools himself. 'I felt directly tethered to my imagination,' he says. Eventually, he made a presentation for Amazon outlining how he wanted to use generative AI in his production. The company was supportive. 'We film everything we can for real—it still takes hundreds of people,' Irwin tells me. 'But we're able to do it at about a third of the budget of some of these bigger shows in our same genre, and we're able to do it twice as fast.' A burning-forest scene in House of David would have been too expensive to do with practical effects, he says, so AI created what audiences saw. Irwin says he has spoken with the team at Stability but has 'not been able to use their tools successfully on a show at scale.' The comment reflects a theme I found in my reporting: While I was able to identify a number of filmmakers who admitted to toying around with Stability's text-to-image generators, none used the tools professionally—at least not yet. Contains AI-generated imagery. Courtesy of Stability AI The taboo on studios acknowledging their embrace of AI seems to be softening. In July, Netflix co-CEO Ted Sarandos told investors the company had allowed 'gen AI final footage' to appear in one of its original series for the first time. He said the decision sped up production tenfold and dramatically cut costs. 'We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,' he said. Hanno Basse, Stability's chief technology officer, is showing me an image of his backyard in Los Angeles: a grassy lawn surrounded by high hedges, rose bushes crowding a bay window, and a tree in the far left-hand corner. Suddenly, the 2D image unfurls into 3D. A generative AI model has filled in the gaps, estimating depth (how far away the hedge is from the rose bush, the tree from the window) and other missing elements to make the scene feel immersive. Basse can replicate camera moves by selecting from a drop-down menu: zoom in or out, pan up or pan down, spiral. 'Instead of spending hours or days or weeks building a virtual environment and rehearsing your shots, the idea here is actually that you can just take a single image and generate a concept,' Basse says. Contains AI-generated imagery. Courtesy of Stability AI Rob Legato, Stability's chief pipeline architect, seems pleased. A veteran visual effects specialist who worked on Wolf of Wall Street and Avatar , Legato joined the company in March. He was up until 2 am the night before shooting a film and has arrived at this meeting to act as both a company executive and a beta tester. The only issue, Legato says, is the drop-down menu. 'You probably want to combine them and have a slider,' he says. Contains AI-generated imagery. Courtesy of Stability AI Stability AI's offerings are still in their early days. Even Legato admits the version of the virtual camera tool we are looking at has a ways to go before it could be used by a professional. 'Right off the bat my job is unfortunately to be critical,' he says. The conversation drifts to rotoscoping. Legato explains that this process, where an artist sketches over a scene frame by frame, used to take hundreds of hours and was reserved for entry-level animators. Now AI can automatically isolate part of an image and add visual effects. 'You'd never want your child to work on roto,' he tells me. The comment is meant to sound optimistic, but it gets to a looming fear about how AI will impact Hollywood. Namely, that the technology will lead to widespread job losses. 'I hear artists at VFX companies say, 'Hey, I don't want to get replaced.' Of course you don't want to get replaced!' says Cameron. 'If you guys are going to lose your jobs, you're going to lose your jobs over the work drying up versus getting bumped aside by these gen AI models.' The idea, echoed by Akkaraju and Parker, is that as movies become cheaper to produce, more films will get made and overall employment will rise. When pressed on this point, Akkaraju reverts to an extended metaphor. 'Every major transition or technological invention is always met with apprehension at first, and then acceptance, and then it's obvious,' he says. 'When ATMs rolled out in the '80s, all the tellers were really up in arms. They were like, 'That's our job. We give withdrawals, we take deposits, and now you're having this machine do it.' What's happened since then is that there are more teller jobs than ever before, and their average pay is higher, even adjusted for inflation.' Whether the coup that began in Lady Gaga's greenhouse ultimately saves Stability AI, the AI revolution is here and already transforming Hollywood. That collapsing building, that burning forest, that crowd of people you see when you stream a show or go to the movie theater? One person with a keyboard could've made them. The thing about that bank-teller anecdote is that it's often used by techno-optimists—including Stability AI investor Eric Schmidt. What they don't mention is that the number of bank tellers peaked around 2015. Since then, it's been on the decline. Let us know what you think about this article. Submit a letter to the editor at mail@
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MTV VMAs 2025 Nominations: See Every Category and Nominee Here
Composite: Getty Images The nominations are here, and is in the lead this year with a whopping 12 nods, including Video of the Year, Artist of the Year, and Song of the Year. The feat marks the third time the artist has led the VMAs nominations, having achieved it twice in the past in 2010 and 2020. Since its inception in 1984, the VMAs have become a summer staple, marking the end of the sunny season. The MTV VMAs 2025 are set to take place in New York's UBS Arena on Sunday, September 7, at 8 p.m. ET/5 p.m. PT. The ceremony will be aired live on CBS as well as via simulcast on MTV and streaming on Paramount+. If you live outside of the US, the ceremony will also be available globally in over 150 countries. Trailing Lady Gaga for most nominations are Bruno Mars (who secured 11 nods), Kendrick Lamar (with 10), as well as BLACKPINK's Rosé and Sabrina Carpenter tied with eight noms each, the former making her first solo nominations. Other top contenders include Ariana Grande, The Weeknd, Billie Eilish, Charli XCX, Bad Bunny, Doechii, Ed Sheeran, Miley Cyrus, Tate McRae, and more. The likes of KATSEYE, Role Model, Jennie, Jisoo, sombr, and more have also secured their first-ever VMAs noms. Quantity seems to be the name of the game this year, as both Beyoncé and Taylor Swift secure nominations for Artist of the Year, igniting the race for the title for most-ever VMAs wins once again. (ICYMI: Last year, Swift became the most awarded artist in VMAs history, both as a soloist and overall, after securing seven awards during the night for a total of 30 competitive wins. Beyoncé currently holds 25 VMAs wins as a solo artist and 29 overall wins, excluding her special honor as a recipient of the Vanguard Award in 2014.) This year's VMAs include 19 gender-neutral categories, with the addition of Best Country and Best Pop Artist. Fan voting is open at until September 5 at 6 p.m. ET, except for Best New Artist, which will remain active into the show. Song of the Year nominations will be narrowed down to six nominees on August 18 at 12 p.m. ET, with voting continuing until September 5. As confirmed by MTV, Fans can get additional votes in the Video of the Year, Artist of the Year, and Best New Artist categories by commenting under the pinned posts on the @VMAs Instagram account using the artist-specific hashtags until August 8 at 6 p.m. ET. Double votes are also available every day from August 7 through September 4 from 1-2 p.m. ET during Power Hour presented by BACARDÍ® Rum. Below, check out all the MTV VMAs 2025 nominations so far and stay tuned for social categories, performers, honorees, and more, which will be announced at a later date. VIDEO OF THE YEAR, presented by Burger King® Ariana Grande – 'brighter days ahead' Billie Eilish – 'BIRDS OF A FEATHER' Kendrick Lamar – 'Not Like Us' Lady Gaga & Bruno Mars – 'Die With A Smile' ROSÉ & Bruno Mars – 'APT.' Sabrina Carpenter – 'Manchild' The Weeknd, Playboi Carti – 'Timeless' ARTIST OF THE YEAR Bad Bunny Beyoncé Kendrick Lamar Lady Gaga Morgan Wallen Taylor Swift The Weeknd SONG OF THE YEAR Alex Warren – 'Ordinary' Billie Eilish – 'BIRDS OF A FEATHER' Doechii – 'Anxiety' Ed Sheeran – 'Sapphire' Gracie Abrams – 'I Love You, I'm Sorry' Lady Gaga & Bruno Mars – 'Die With A Smile' Lorde – 'What Was That' ROSÉ & Bruno Mars – 'APT.' Tate McRae – 'Sports Car' The Weeknd, Playboi Carti – 'Timeless' BEST NEW ARTIST Alex Warren Ella Langley Gigi Perez Lola Young sombr The Marías BEST POP ARTIST (New Category) Ariana Grande Charli XCX Justin Bieber Lorde Miley Cyrus Sabrina Carpenter Tate McRae MTV PUSH PERFORMANCE OF THE YEAR, presented by BACARDÍ® Rum Shaboozey – 'A Bar Song (Tipsy)' (August 2024) Ayra Starr – 'Last Heartbreak Song' (September 2024) Mark Ambor – 'Belong Together' (October 2024) Lay Bankz – 'Graveyard' (November 2024) Dasha – 'Bye Bye Bye' (December 2024) KATSEYE – 'Touch' (January 2025) Jordan Adetunji – 'KEHLANI' (February 2025) Leon Thomas – 'YES IT IS' (March 2025) Livingston – 'Shadow' (April 2025) Damiano David – 'Next Summer' (May 2025) Gigi Perez – 'Sailor Song' (June 2025) Role Model – 'Sally, When The Wine Runs Out' (July 2025) BEST COLLABORATION, presented by Under Armour Bailey Zimmerman with Luke Combs – 'Backup Plan (Stagecoach Official Music Video)' Kendrick Lamar & SZA – 'luther' Lady Gaga & Bruno Mars – 'Die With A Smile' Post Malone ft. Blake Shelton – 'Pour Me A Drink' ROSÉ & Bruno Mars – 'APT.' Selena Gomez, benny blanco – 'Sunset Blvd' BEST POP Alex Warren – 'Ordinary' Ariana Grande – 'brighter days ahead' Ed Sheeran – 'Sapphire' Lady Gaga & Bruno Mars – 'Die With A Smile' ROSÉ & Bruno Mars – 'APT.' Sabrina Carpenter – 'Manchild' BEST HIP–HOP Doechii – 'Anxiety' Drake – 'NOKIA' Eminem ft. Jelly Roll – 'Somebody Save Me' GloRilla ft. Sexyy Red – 'WHATCHU KNO ABOUT ME' Kendrick Lamar – 'Not Like Us' LL COOL J ft. Eminem – 'Murdergram Deux' Travis Scott – '4X4' BEST R&B Chris Brown – 'Residuals' Leon Thomas & Freddie Gibbs – 'MUTT (REMIX)' Mariah Carey – 'Type Dangerous' PARTYNEXTDOOR – 'N o C h i l l' Summer Walker – 'Heart of a Woman' SZA – 'Drive' The Weeknd, Playboi Carti – 'Timeless' BEST ALTERNATIVE Gigi Perez – 'Sailor Song' Imagine Dragons – 'Wake Up' Lola Young – 'Messy' mgk & Jelly Roll – 'Lonely Road' sombr – 'back to friends' The Marías – 'Back To Me' BEST ROCK Coldplay – 'All My Love' Evanescence – 'Afterlife (From the Netflix Series 'Devil May Cry')' Green Day – 'One Eyed Bastard' Lenny Kravitz – 'Honey' Linkin Park – 'The Emptiness Machine' twenty one pilots – 'The Contract' BEST LATIN Bad Bunny – 'Baile Inolvidable' J Balvin – 'Rio' Karol G – 'Si Antes Te Hubiera Conocido' Peso Pluma – 'La Patrulla' Rauw Alejandro & Romeo Santos – 'Khé?' Shakira – 'Soltera' BEST K–POP aespa – 'Whiplash' Jennie – 'Like Jennie' Jimin – 'Who' Jisoo – 'Earthquake' Lisa ft. Doja Cat & Raye – 'Born Again' Stray Kids – 'Chk Chk Boom' Rosé – 'Toxic Till the End' BEST AFROBEATS Asake & Travis Scott – 'Active' Burna Boy ft. Travis Scott – 'TaTaTa' Moliy, Silent Addy, Skillibeng & Shenseea – 'Shake It to the Max (Fly) (Remix)' Rema – 'Baby (Is It a Crime)' Tems ft. Asake – 'Get It Right' Tyla – 'Push 2 Start' Wizkid ft. Brent Faiyaz – 'Piece of My Heart' BEST COUNTRY (New Category) Chris Stapleton – 'Think I'm in Love With You' Cody Johnson with Carrie Underwood – 'I'm Gonna Love You' Jelly Roll – 'Liar' Lainey Wilson – '4x4xU' Megan Moroney – 'Am I Okay?' Morgan Wallen – 'Smile' BEST ALBUM Bad Bunny – Debí Tirar Más Fotos Kendrick Lamar – GNX Lady Gaga – Mayhem Morgan Wallen – I'm the Problem Sabrina Carpenter – Short n' Sweet The Weeknd – Hurry Up Tomorrow BEST LONG FORM VIDEO Ariana Grande – 'Brighter Days Ahead' Bad Bunny – 'Debí Tirar Más Fotos (Short Film)' Damiano David – 'Funny Little Stories' Mac Miller – 'Balloonerism' Miley Cyrus – 'Something Beautiful' The Weeknd – 'Hurry Up Tomorrow' VIDEO FOR GOOD Burna Boy – 'Higher' Charli XCX – 'Guess' (featuring Billie Eilish) Doechii – 'Anxiety' Eminem ft. Jelly Roll – 'Somebody Save Me' Selena Gomez, benny blanco – 'Younger and Hotter Than Me' Zach Hood ft. Sasha Alex Sloan – 'Sleepwalking' BEST DIRECTION Ariana Grande – 'Brighter Days Ahead' Charli XCX – 'Guess' (featuring Billie Eilish) Kendrick Lamar – 'Not Like Us' Lady Gaga – 'Abracadabra' ROSÉ & Bruno Mars – 'APT.' Sabrina Carpenter – 'Manchild' BEST ART DIRECTION Charli XCX – 'Guess' (featuring Billie Eilish) Kendrick Lamar – 'Not Like Us' Lady Gaga – 'Abracadabra' Lorde – 'Man of the Year' Miley Cyrus – 'End of the World' ROSÉ & Bruno Mars – 'APT.' BEST CINEMATOGRAPHY Ariana Grande – 'Brighter Days Ahead' Ed Sheeran – 'Sapphire' Kendrick Lamar – 'Not Like Us' Lady Gaga – 'Abracadabra' Miley Cyrus – 'Easy Lover' Sabrina Carpenter – 'Manchild' BEST EDITING Charli XCX – 'Guess' (featuring Billie Eilish) Ed Sheeran – 'Sapphire' Kendrick Lamar – 'Not Like Us' Lady Gaga – 'Abracadabra' Sabrina Carpenter – 'Manchild' Tate McRae – 'Just Keep Watching' (From F1® The Movie) BEST CHOREOGRAPHY Doechii – 'Anxiety' FKA twigs – 'Eusexua' Kendrick Lamar – 'Not Like Us' Lady Gaga – 'Abracadabra' Tyla – 'Push 2 Start' Zara Larsson – 'Pretty Ugly' BEST VISUAL EFFECTS Ariana Grande – 'Brighter Days Ahead' Lady Gaga – 'Abracadabra' ROSÉ & Bruno Mars – 'APT.' Sabrina Carpenter – 'Manchild' Tate McRae – 'Just Keep Watching' (From F1® The Movie) The Weeknd – 'Hurry Up Tomorrow' Originally Appeared on Teen Vogue Want more great Culture stories from Teen Vogue? Check these out: Underneath Chappell Roan's Hannah Montana Wig? A Pop Star for the Ages Is Your New Favorite Song Real or AI? Bridgerton Showrunner Clarifies Benedict's Sexuality & Talks Francesca's Queer Plot Twist The Borders of Country Music Are Finally Crumbling Solve the daily Crossword
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2025 VMAs Performers: Sabrina Carpenter, sombr, Alex Warren, and More
This year's MTV Video Music Awards are just around the corner, which means it's time to get to know the 2025 VMAs performers officially. Each year, celebs from all around the world congregate at the celebration to give us not only some of the most memorable red carpet looks of all time (Lady Gaga's meat dress, anyone?) but also some of the most unforgettable performances, and this year would be no different. Last year, we saw Chappell Roan dressed as Joan of Arc setting a castle on fire, Sabrina Carpenter making out with an alien, and Video Vanguard Award recipient Katy Perry flying across the stage while belting hits like 'Dark Horse," 'ET,' 'I Kissed A Girl,' and more. This year, another slew of performers is hoping to leave a lasting impression, taking to the 2025 VMAs stage on September 7. MTV announced the first round of 2025 VMAs performers on August 18, and plenty of familiar faces will be gracing the stage, including nominees Sabrina Carpenter, Alex Warren, sombr, and more. This year's ceremony will also feature Latin superstar aplenty, with legend Ricky Martin and reggaeton staple J Balvin also tapped as performers. Hip-hop icon Busta Rhymes will also take to the stage as a recipient of the MTV VMA Rock the Bells Visionary Award. Ahead of the show, check out the complete list of 2025 MTV VMAs performers we've gotten so far below — and stay tuned for more additions as September gets closer. Sabrina Carpenter After her showstopping performance from last year and taking home her first Moon Person for Song of the Year, Sabrina Carpenter will be back as a performer for the MTV VMAs 2025, which will be fresh off the debut of her long-anticipated forthcoming album Man's Best Friend. Aside from attending as a performer, Carpenter is also one of the leading nominees this year with eight nods, including the coveted Video of the Year title for 'Manchild.' sombr Breakout singer-songwriter and producer sombr is a first-time nominee during the 2025 VMAs and will also be making his award show debut during the night. The up-and-coming star is up for Best New Artist and Best Alternative for his hit track 'back to friends.' Alex Warren Another up-and-coming star that will be gracing the MTV VMAs stage for the first time is MTV PUSH artist Alex Warren. Much like sombr, Warren is also a first-time nominee this year and is up for Best New Artist, Best Pop, and Song of the Year for his hit song 'Ordinary.' Busta Rhymes Busta Rhymes will take to the VMAs stage to receive the first-ever MTV VMA Rock the Bells Visionary Award, which celebrates his legendary career. This will be the second major title MTV grants the legend, having also received the Global Icon honor at the 2024 MTV EMAs. J Balvin J Balvin is set to return to the VMAs stage to perform his new song 'Zun Zun" — and he won't be doing so alone. The Colombian singer will be joined on stage by Justin Quiles and Lenny Tavárez. The star will then be joined by French super producer DJ Snake, who will make his VMAs debut, to premiere their new collab 'Noventa.' Ricky Martin Latin legend Ricky Martin will return to the VMAs stage to, much like Busta Rhymes, become the first-ever artist to receive the new Latin Icon Award, which honors his trailblazing career spanning four decades. The night will mark the 26th anniversary of his first VMAs performance in 1996, when he achieved another first, becoming the first male Latin artist to win for Best Pop Video. …and more to be announced. Originally Appeared on Teen Vogue Want more great Culture stories from Teen Vogue? Check these out: Underneath Chappell Roan's Hannah Montana Wig? A Pop Star for the Ages Is Your New Favorite Song Real or AI? Bridgerton Showrunner Clarifies Benedict's Sexuality & Talks Francesca's Queer Plot Twist The Borders of Country Music Are Finally Crumbling Solve the daily Crossword