VJ Edgecombe, Jeremiah Fears sign endorsement contracts with Adidas
Projected lottery picks VJ Edgecombe and Jeremiah Fears have signed multiyear endorsement contracts with Adidas, the shoe and apparel company announced.
Edgecombe was the Big 12 Freshman of the Year, averaging 15 points, 5.6 rebounds, 3.2 assists and 2.1 steals on 34% shooting from 3-point range at Baylor. He finished in double figures 27 times, including a season-high 30 points on Jan. 22 in a win over Kansas State.
Fears was named to the SEC All-Freshman Team with Oklahoma, averaging 17.1 points, 4.1 rebounds, 4.1 assists and 1.6 steals on 43.4% shooting from the field in 34 games. He ranked seventh in the conference in scoring and seventh among all freshmen in the country.
Edgecombe and Fears join a talented roster of NBA players signed to Adidas, including James Harden, Damian Lillard, Anthony Edwards and Donovan Mitchell, among others. The two players each played at Nike and Jordan Brand schools and will now transition to the Three Stripes.
They are two of the latest prospects to land endorsement contracts ahead of the 2025 NBA draft. Cooper Flagg (New Balance), Dylan Harper (Nike) and Ace Bailey (Nike) are among the players who have previously signed with apparel companies.
Edgecombe and Fears emerged as two of the top players in the upcoming draft and project to be individuals that brands and companies will want to align with as they move to the NBA. They both have bright futures ahead and should fit right in with the group at Adidas.
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