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BRED Abu Dhabi: Festival of street music, fashion, food and sport

BRED Abu Dhabi: Festival of street music, fashion, food and sport

Al Etihad24-04-2025

25 Apr 2025 00:17
ABU DHABI (ALETIHAD)The coolest place to hang out this weekend has to be BRED Abu Dhabi, running from April 23 to 27 at Yas Marina Circuit, Yas Island.In its third year, the cultural phenomenon presented by Hypebeast returns to celebrate music, fashion, sport and art.
Music The line-up of international headline acts includes rappers Nas and Nines, PARTYNEXTDOOR, rockers Adonis and Cairokee, as well as the BRED Abu Dhabi exclusive single "Hena" by Karim Osama, Asayel and The Synaptik.Rounding off the line-up is the likes of regional favourites Marwan Moussa, Afroto, Dana Hourani, Nayra, Odeal, Ilmond, and many more who are all looking to bring their high-energy performances to the festival's stages.
Fashion If you're looking for streetwear, high-fashion, vintage finds, or fierce footwear, you're sure to find festival exclusives, customisation spaces and more to accommodate your style.Amsterdam's Daily Paper and Turkiye's Les Benjamins return to the festival with new collections alongside Precious Trust and 5Pillars.Menswear label Pieces Uniques and local wonders Mesmari, Wyld x Jeeski make their debut, while Sharjah-based concept store Basement has teamed up with barbershop The Lab for a mix of streetwear and fresh haircuts.Leading global names such as ASICS, JD Sports, New Balance, adidas, ANTA, Timberland, and New Era will also be offering everything from high-performance apparel to ready-to-wear staples, and multi-brand concepts like Sneaker District, TONE, and Foot Locker are set to launch exclusive product releases.
Art Street art legend Futura will make a special appearance at the Les Benjamins space where you can get a signed copy of his latest book and shop the exclusive collection Futura x Les Benjamins. Additionally, LA-based Marwan Shahin, Lebanese illustrator Joelle Jabbour, Armenian-Syrian artist Stephany, and Emirati designer Shamma Bu Hazza will also be producing customised artworks exclusively for the festival.
Food When it comes to food, BRED Abu Dhabi is renowned for its diverse offerings. On the menu this year is Oklahoma-style smash burgers, French-style steak sandwiches, New York pizza, Moroccan specialities, Mexican tacos, Jerusalem ka'ak, and a South African-style flame grill.
Sport In competitions held over the five days, the TOP BALLER Gulf 1v1 Cup, presented by NUMBER 10 and adidas, will conclude, crowning region's top talent.
The dedicated NBA 2K League Gaming Zone is also set to return, where you can see some of the best players live in action as well as take part in various interactive basketball-inspired challenges.

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Global creatives grab spotlight as Sharjah prepares to host performance design ‘Olympics'
Global creatives grab spotlight as Sharjah prepares to host performance design ‘Olympics'

The National

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  • The National

Global creatives grab spotlight as Sharjah prepares to host performance design ‘Olympics'

Many of the most creative people in the world of theatre will make their way to the UAE this autumn as stars of the backstage enter the spotlight. Sharjah is to become the first destination in the Middle East to host the prestigious World Stage Design - the only designer-based event to showcase and celebrate performance design from individual creatives. It takes place every four years, with previous events being held in Toronto, Seoul, Cardiff, Taipei and Calgary. This time, WSD is happening from October 18 to 25 at centres in Sharjah Performing Arts Academy (SPAA) and other sites across the city. The event features international designers - established and emerging in the business - and draws theatre lovers through to those aspiring to work in the industry. Sharjah will host WSD's sixth event under the theme Tomorrow's Heritage - the idea being that tomorrow's heritage is today's exploration. Jacqui George is the project director. A former SPAA programme leader and deputy director, she pitched Sharjah for WSD 2025. 'We've been calling it the expo of design, because we had Expo 2020 on our doorstep when we pitched and it's the kind of nearest comparative,' she says. 'It's been a long build-up, but there's so much detail and so many different components to it.' WSD brings an often under-celebrated cache of theatre talent into the limelight and will showcase designers across performance design, space and object design, set design, sound design, costume design, lighting design and video. 'We get used to working on our own in theatre and other creative sectors,' Ms George says. 'My background is stage and production management and I know other stage and production managers, but I never really worked with them because you get one on a show and then you go on to your next. 'So, World Stage Design is where all of these international professional designers from all the different disciplines, lighting to sound to costume to set, come together to display the best work.' WSD 2025 will also include a series of discussions, panels, masterclasses, workshops, and performances, with participants flying in from around the world. The event has four key segments. Twelve months ago, organisers opened applications for the World Stage Design Exhibition, inviting professionals to emerging designers covering any production design technique, from lighting to puppets. 'We received over 1,000 submissions from across the globe and we had two panels, which comprised 16 international jury members, that shortlisted them,' says Ms George. 'In the academy building over the eight days, we'll have 100 designers coming from across the world to exhibit their actual work and, on the penultimate evening, we'll award first, second and third in each category.' Meanwhile, the results of the Theatre Architecture Competition will take place at Bait Obaid Al Shamsi, a historic location chosen in co-ordination with Sharjah Art Foundation. It will showcase ideas for a 100-seat performance space fulfilling the Tomorrow's Heritage brief alongside sustainable theatre making. Entries were received from more than 50 countries, with those selected to have their creations realised in the heritage house setting announced in June. Entries for the Technical Invention Prize close in July. It showcases ideas and inventions developed by technicians in the entertainment industry that support theatre production, possibly by solving a problem such as making it rain paper on stage. Twenty finalists will be exhibited at venue partner Sharjah Research Technology and Innovation Park with their ideas potentially future innovation and implementation. WSD is being co-produced by the International Organisation of Scenographers Theatre Architects and Technicians and SPAA. Previous events have drawn up to 12,000 participants, from a mix of disciplines and interests, to showcase, entertain, learn and network. 'We're aiming for really healthy engagement, including bringing in new theatre audiences,' says Ms George. 'People who maybe go and enjoy theatre … it's absolutely something for them as well because when we go to the theatre or see a live event and the amazing lighting, or video, incredible costumes, we don't always think about what happens to get that stuff there, what that process is and the people involved.' That element will also be well showcased by Scenofest, the dynamic 'festival' strand of WSD 2025. It incorporates talks, workshops, masterclasses, performances and live installations, taking place in all the locations mentioned and other areas of Sharjah. 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Celebrate Eid Al-Adha at local museums and experience culture, history and giveaways
Celebrate Eid Al-Adha at local museums and experience culture, history and giveaways

Al Etihad

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  • Al Etihad

Celebrate Eid Al-Adha at local museums and experience culture, history and giveaways

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Onshur marks major milestone with graduation of Scale Track cohort
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