Retailers bank on discounts, cashbacks & EMIs to drive consumer durable sales this festive season
Wanowrie resident Santosh Sawla, who delayed buying a new fridge and kitchen appliances for a while, said, "With the festive season around the corner and great discounts on offer, I am finally ready to make the purchase."
Reshma Gupta, who moved to Pune recently, said she had been eyeing a new TV and sound system since moving to Vimannagar. "But, I was waiting for the festive sales to kick in. Now that the discounts are out, I am excited to make the purchase," she said.
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Retailers like Vijay Sales are luring customers with up to 60% discounts on consumer durables and electronics, coupled with bank partnerships that offer instant discounts, cashbacks and EMI options. Vijay Sales' MD Nilesh Gupta said, "We are anticipating a 10-12% sales growth during this early festive period, driven by strong demand across all categories and a notable trend towards premium products."
Croma is also bullish on sales this festive season, driven by pent-up consumer demand, new product launches and attractive offers.
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With tier-II and smaller cities showing strong growth, customers are keen to upgrade their devices through exchange offers. A Croma spokesperson said, "We are offering up to 50% discount on electronics and appliances, with standout deals on smartphones, TVs, AI laptops as well as refrigerators, washing machines and kitchen appliances.
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Panasonic expects a surge in demand across its product range with the festive season kicking off from Onam.
Fumiyasu Fujimori, MD of Panasonic Marketing India, said, "Smart, connected and energy-efficient appliances are in high demand, with inverter ACs dominating our sales and smart ACs accounting for nearly 45% of that segment. To drive sales, we will be offering attractive financing options, extended warranties and cashbacks across categories, making premium appliances more accessible to customers.
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"While the year began on a tepid note, the market has now picked up.
We are expecting good sales this festive season. There is a drive towards premium products, and we are seeing good demand for 55-inch TVs," Devita Saraf, chairperson, Vu Televisions, said.
Eureka Forbes expects this Independence Day to mark the start of a strong festive cycle, especially in the home and wellness segment. "To make festive upgrades more accessible, we've launched a range of attractive offers this Independence Day, including up to 25% discount on select water and air purifiers, no-cost EMIs and easy financing options across categories.
We are also offering cashback benefits on purchases through select cards and wallets," Anurag Kumar, chief growth officer, Eureka Forbes, said.
Kamal Nandi, business head and EVP at appliances business of Godrej Enterprises Group, said, "We have an extensive product line-up with advanced technologies powered by AI and design-led innovations this festive season. Offers include attractive cashbacks running up to Rs 12,000 and extended warranties going up to 5 years. We are also offering comprehensive warranty on AC, front load washing machines and deep freezers.
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