Petcurean to Debut Line Extension of Award-Winning Now Fresh Good Gravy ™ at SUPERZOO 2025
'This has been an exciting year for Now Fresh innovations and we are thrilled to be introducing our latest recipes at SUPERZOO.'
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'This has been an exciting year for Now Fresh innovations and we are thrilled to be introducing our latest recipes at SUPERZOO,' says Theresa Lantz, Nutrition Manager at Petcurean. 'Our Now Fresh Good Gravy recipes have been a huge hit with both pets and pet parents who are looking for variety and flavour, while keeping the convenience of kibble. Good Gravy offers a fresh take on dry food, with a healthy and versatile kibble that can be fed dry or mixed with water to create a hydrating bone broth gravy. With sales of the initial recipes quickly exceeding our expectations, we are building off this momentum and expanding the collection with new recipes for dogs and cats.'
Now Fresh Good Gravy is the only kibble product on the market made with 100 per cent fresh meat and a bone broth coating made with all natural ingredients, which becomes a rich, delicious, and hydrating gravy when mixed with water. The new recipes for adult cats come on the heels of the success of Now Fresh Good Gravy recipes for dogs, which was recently named the 2025 Dog Bone Broth Product of the Year by the Pet Innovation Awards. Petcurean introduced the initial chicken and salmon recipes for all breed and small breed adult dogs in late-2024. The recipes for cats will be grain-free and are available in chicken or salmon flavours, and will be sold in 3lb and 8lb recyclable bags ranging from $21.99-$46.99 USD.
The Now Fresh Good Gravy line extension also includes new beef recipes with grains for adult and senior dogs, the portfolio's first recipe tailored to support the healthy weight and joints of senior dogs. Featuring de-boned grass-fed beef as the first ingredient, these recipes include fibre from ancient grains to support healthy digestion, omega-3s from flaxseed to support a healthy skin and shiny coat, L-carnitine for healthy heart support and fat metabolization, and added glucosamine & chondroitin-rich New Zealand green mussels in the senior recipe for joint support. The beef recipes for dogs will be available in 3.5lb and 22lb recyclable bags and will be priced from $21.99-$92.99 USD.
The new Now Fresh Good Gravy recipes will start shipping in late August, hitting e-commerce and pet specialty store shelves in the US and Canada in fall 2025.
Petcurean also recently launched a collection of Now Fresh wet food recipes for dogs and cats in single-serve pouches, which can be fed as a standalone meal or a dry food topper for added moisture and flavour:
Now Fresh wet food recipes for cats: These grain-free recipes contain fresh, highly-digestible proteins, are minimally-processed, and are available in two texture formats and three flavours: Now Fresh Shredded Chicken, Duck & Broth Blend; Now Fresh Tuna & Salmon Pâté for All Life Stages; and Now Fresh Tuna & Salmon Pâté for Senior Cats. Available in a 2.5 oz single-serve pouch for $1.69 USD.
Now Fresh wet food recipes for dogs: Available in both grain-free and grain-inclusive recipes, these recipes come in three texture formats and four flavours: Now Fresh Ground Beef & Rice Dinner; Now Fresh Ground Chicken & Rice Dinner; Now Fresh Shredded Chicken & Broth Blend; and Now Fresh Chicken & Salmon Pâté. Available in a 2.8 oz single-serve pouch for $1.89 USD.
As with all products in the Now Fresh collection, these recipes are tailored for life stage and breed size to offer pets a complete and balanced meal. They are also minimally-processed by using only fresh de-boned muscle meat, and include no dried or powdered meats and no by-product meals, artificial colours or preservatives. Now Fresh wet food recipes for dogs and cats are available now at pet specialty retailers in Canada and the United States.
'As a nutritionist, my goal when formulating new recipes is to make choosing the right pet food simple and reassuring for pet parents,' adds Lantz. 'With our new Now Fresh wet food collection in single-serve pouches, we've crafted a variety of textures and flavours using only premium ingredients so you can feel confident in the quality. Each recipe is complete, balanced, and tailored to small breed, senior, or all life stages to help pet parents easily find the perfect recipe for their pet.'
Petcurean will be exhibiting at SUPERZOO booth #3720 from August 13-15, 2025.
Follow Petcurean on social media for the latest updates on the Company's innovations and more:
About Now Fresh ®
Since 2007, Now Fresh has provided pet parents the ultimate peace of mind knowing they're feeding their cherished companions perfectly balanced recipes tailored to their specific size and age, to help them live long, healthy, and happy lives. Made simply with only premium-quality ingredients like fresh meats and fish, nutrient-rich superfoods, and pre & probiotics, Now Fresh recipes offer complete, wholesome nutrition for dogs and cats at every size and stage of life. Now Fresh is part of the Petcurean family of premium-quality pet food products. For more information, visit www.nowfresh.com.
About Petcurean ®
Petcurean is a proudly Canadian company that creates premium-quality pet food recipes for dogs and cats (and cats and dogs) through its family of flagship brands including: Go! Solutions®, Now Fresh®, Gather™ and Summit™. Petcurean pet foods are sold through select pet specialty and online retailers in Canada, the United States, and many countries around the world. The Petcurean family of brands is committed to sustainability as it pertains to pets, people, and the planet. With more than 25 years of trusted, premium pet nutrition expertise, Petcurean puts pets first with every decision they make and every recipe they create. For more information, visit www.petcurean.com.
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