Target launches fresh florals brand Good Little Garden
This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter.
As part of its larger merchandising strategy to grow private labels, Target on Monday launched a stand-alone fresh flower and plant brand called Good Little Garden, according to a press release.
The retailer-owned brand has pricing starting at $6 and includes more than 60 options of seasonal and everyday assortments ranging from potted plants to bouquets. Good Little Garden is available in Target stores nationwide and through Target's same-day ordering services.
Target introduced seasonal floral offerings to its stores in 2020 via its party supply owned brand Spritz and has since seen floral sales triple, per the release.
Target's further venture into live florals and plants adds to its private-label growth strategy.
The retailer in March announced a strategic plan to reach $15 billion in sales growth by 2030. To achieve that, the company is investing in stores and revamping its merchandising across several categories, which includes an effort to boost its private brands.
CEO Brian Cornell in March noted that about a dozen of Target's private labels are $1 billion brands. In 2024, the retailer relaunched its owned sleepwear brand Auden and its home essentials brand Up&Up with an expanded assortment. Target also debuted private label toy brand, Gigglescape, and a new low-price basics brand named Dealworthy that same year.
"When you combine the amazing assortment our team has curated, and everything we've done to ensure we're delivering quality and freshness to stores nationwide, Good Little Garden is making it easier than ever to celebrate any occasion," Lisa Roath, chief merchandising officer of food, essentials and beauty at Target, said in a statement.
For Mother's Day, Target will host in-store events at select locations on Sunday with giveaways and a "build your own bouquet" offering with Good Little Garden products.
The merchandising revamp is underway as Target faces consumer backlash from its reversal of some company diversity efforts in January.
Target has seen traffic fall since the change to its DEI initiatives, per data from footfall analytics firm Placer.ai this month. Target store traffic dropped 9% in February compared to last year and 6.5% in March, after rising 3.6% in January, per Placer.ai data.
Activist Rev. Al Sharpton and Target CEO Brian Cornell met earlier this month to discuss the changes to its DEI efforts after Sharpton publicly considered a boycott of the retailer. Sharpton's civil rights activist group, National Action Network, also met with PepsiCo regarding its DEI initiative changes in April as it considers a potential boycott of the food and beverage company.
In a press release from NAN on Friday, Sharpton noted in a statement that he met with Cornell and took a photo during the meeting, but stressed that this was not just a photo-op.
'This was a message that we will go public with progress and what the answers are for the things we asked for,' said Sharpton.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Forbes
3 hours ago
- Forbes
U.S. Business Leaders Say Cutting DEI Programs Is Risky
The vast majority of top executives across corporate America believe that companies should maintain—or even expand—initiatives to promote DEI, despite the government's executive orders designed to compel them to do the opposite, a new survey shows. The national survey—conducted by Catalyst, a consultancy focused on creating inclusive workspaces, in conjunction with the NYU School of Law's Meltzer Center for Diversity, Inclusion, and Belonging—found that 83% of C-suite leaders and 88% of legal leaders said that they believe maintaining or expanding DEI is essential to mitigating legal risk. Some 77% of the executives surveyed said that they believe DEI initiatives are positively correlated with improved financial performance, and 81% said that a focus on DEI was likely to bolster customer loyalty. 'Inclusion has never been a liability — it's a competitive advantage and a business imperative,' said Jennifer McCollum, president and CEO of Catalyst. 'The data proves that organizations committed to the principles of opportunity and fairness behind DEI will be the ones that outperform their peers, retain talent, and build lasting trust.' The latest research—based on surveys conducted in January and February—was based on 2,500 employees, executives, and legal leaders across U.S. companies with active workplace inclusion programs. According to Catalyst, it represents the largest and most comprehensive workplace inclusion survey since the Trump administration in January issued executive orders designed to dismantle corporate DEI initiatives. The survey also found that support for DEI efforts extend beyond the C-suite. More than eight in 10 employees questioned said that they support practices like inclusive hiring, employee resource groups, and bias training (88%). And almost all employees questioned agreed with the statement that 'all workers should feel respected and welcomed at work, regardless of background or identity.' 'Opting out of DEI is not a neutral act — it's a choice with consequences,' Christina Joseph, project director of the Advancing DEI Initiative at the Meltzer Center, commented. 'That's because these programs help root out harmful policies that especially affect marginalized groups. This report reminds us that without those safeguards, organizations face more, not less, legal exposure.' In January, almost immediately after taking office, President Donald Trump issued a slew of executive orders targeting DEI programs both in the public and private sector. In response, many companies across the U.S. and beyond, announced that they were rolling back such initiatives or pausing programs. Meanwhile, references to diversity, equity and inclusion in Fortune 100 company reports dropped 72% between 2024 and 2025, according to an analysis by Gravity Research. This latest research, however, indicates that there could be some reversal of the initial reactions to the executive orders. 'Successful leaders understand that even in times of pressure and polarization, it is important to resist knee-jerk reactions and quick fixes and instead lean on decades of research-based solutions and practices that drive results,' added McCollum. 'Organizations that stay true to their values will emerge stronger as we evolve through these uncertain times.' Research from both an array of academic institutions and the private sector over the last decade has provided evidence of a positive correlation between diversity in an organization's workforce and that organization's financial performance. A 2020 McKinsey & Company report, for example, found that companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than those in the fourth quartile.
Yahoo
7 hours ago
- Yahoo
Major Food Supplier That Supports Whole Foods, Walmart and Target Hit by Cyberattack—Here's What to Know
Major Food Supplier That Supports Whole Foods, Walmart and Target Hit by Cyberattack—Here's What to Know originally appeared on Parade. In our increasingly digital world, it's becoming harder and harder to distinguish between what's real and what's been generated by some all-powerful computer that feeds off of the data we give it to inform us of things we could probably find out by doing our own independent research. Sure, it's incredibly fast and in some cases democratizing, but is it really better to rely on software and programming to tell us everything we need to know in less time than it takes to warm up a slice of pizza? What about, I don't know, just picking up a book? We don't even know ourselves anymore. Am I AI? Am I dancer? The answer remains inconclusive. 😋😋SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter🍳🍔 Regardless, it's been said that once a fuse is lit, it can no longer be put out, and it appears my friends that we're only seeing the beginnings of the flame. With most systems being digitized entirely, or at least backed up to some version of the cloud, without the right security and protocols in place, the information stored in these seemingly invisible data centers is ripe for cyber criminals to have a field day. Add in an ease to the rules in place that protect us from such attacks, and it's only a matter of time before catastrophe strikes. In the case of national food supplier United Natural Foods, that's exactly what Rhode Island-based food distributor shared in a June 9 filing with the Securities and Exchange Commission that they had discovered unauthorized activity on internal networks, causing major disruptions to their supply chain and ability to fulfill orders. As one of the largest U.S. grocery distributors of organic goods and healthier food options, United Natural supplies chains such as Whole Foods, Walmart, and Target, all of which are considered major retailers by consumers. To stop the attack, the company has taken certain systems offline and is investigating the source of the threat; however, it does anticipate that the incident will continue to affect its ability to fulfill orders. While we can't say for certain that we'll see any empty shelves, attacks like these are becoming increasingly more common, and there is the potential for it to disrupt our supply chain long-term. Not saying the solution is to go back to paper ledgers and filing cabinets, but maybe it would be a good idea to stop worrying about people exercising their right to peacefully organize, and more time actually protecting each other. Just a Food Supplier That Supports Whole Foods, Walmart and Target Hit by Cyberattack—Here's What to Know first appeared on Parade on Jun 10, 2025 This story was originally reported by Parade on Jun 10, 2025, where it first appeared.
Yahoo
8 hours ago
- Yahoo
Some Companies Plan To Reduce Pride Month Engagements, Cite 'Increasing Pressure Not To Engage And Speak Out On Issues' As Leading Factor
Some 39% of companies plan to reduce Pride Month engagements this year, a recent poll of more than 200 corporate executives conducted by Gravity Research found. Despite Pride Month becoming a splashy marketing event for brands over the last decade, respondents say that the Trump administration's policies towards DEI have them rethinking their participation. Fear of reprisal is the driving factor behind reduced Pride Month engagement for 61% of executives. Pushback from conservative activists and other GOP policymakers are also major concerns for the companies, the survey found. Don't Miss: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing — 'Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. "It's clear that the administration and their supporters are driving the change," Gravity Research President Luke Hartig told CNN. "Companies are under increasing pressure not to engage and speak out on issues." The subdued approach to Pride Month is a part of a broader pivot in corporate America. CNN says that many businesses are now scrapping all kinds of programs designed to increase diversity in the workplace, thanks to pressure from the administration. However, advocates for gay, lesbian, and transgender Americans say that companies that bend to the pressure and downplay support for LGBTQ+ customers and employees risk losing business, especially as a Gallup poll found that more Americans than ever before – 9.3% – identify as LGBTQ+. Trending: Can you guess how many retire with a $5,000,000 nest egg? . "By weaponizing federal agencies like the Equal Employment Opportunity Commission and the Justice Department to intimidate companies that support LGBTQ+ inclusion, this administration is creating an anti-business, anti-worker atmosphere," Eric Bloem, vice president of corporate citizenship at the Human Rights Campaign Foundation, told CNN. "Companies that show up only when it's convenient, or backtrack the moment there's political pressure, risk losing trust and credibility," he said. The executives polled by Gravity Research seem to be aware of this. Sixty-five percent of respondents said that they were actively preparing for backlash over their decision to reduce involvement in Pride Month by crafting reactive communication strategies and training HR teams to manage internal sentiment.A quieter approach to Pride Month marketing doesn't necessarily mean that companies are backpedaling on support for their LGBTQ+ customers and employees. "I do see there's pivoting happening (for Pride Month). What I don't see is corporates walking away from the LGBTQ community," the president of advocacy group GLAAD, Sarah Kate Ellis, told CNN. "They don't want to be caught in the crosshairs of this presidency, and they don't want to become the headline like Target or Bud Light." Bud Light sales plummeted in 2023 after a partnership with transgender activist Dylan Mulvaney. That same year, activists and customers attacked Target over its Pride merchandise. The backlash also led to a major drop in sales for the retailer. Instead, "Companies are going deeper and wider, rather than supporting an event," Ellis said. "They're finding better ways to thread their work supporting the LGBTQ community into their organizations." Read Next: Maximize saving for your retirement and cut down on taxes: . Deloitte's fastest-growing software company partners with Amazon, Walmart & Target – Image: Shutterstock UNLOCKED: 5 NEW TRADES EVERY WEEK. Click now to get top trade ideas daily, plus unlimited access to cutting-edge tools and strategies to gain an edge in the markets. Get the latest stock analysis from Benzinga? APPLE (AAPL): Free Stock Analysis Report TESLA (TSLA): Free Stock Analysis Report This article Some Companies Plan To Reduce Pride Month Engagements, Cite 'Increasing Pressure Not To Engage And Speak Out On Issues' As Leading Factor originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Sign in to access your portfolio