Kmart shoppers go wild over $2.70 'perfect dupe' of popular $18 item: 'OMG I need it'
Fitness lovers were quick to spot the Pilates-perfect Frill Quarter Crew Non-Slip Socks in the Love Cherry Multi design newly available at the budget mass retailer.
The best part? The price tag is only $8 for a pack of three pairs of socks - making them just $2.66 per pair.
Shoppers were also quick to note that the budget-friendly socks were a 'perfect dupe' of other pricier Pilates sock brands, with similar looking buys found costing between $18 and $25 for a single pair.
Kmart Australia recently showcased the footwear find in a short six-second video shared to both their TikTok and Instagram accounts.
'$8 for a three-set of the cutest Pilates socks we ever did see,' Kmart said in its post.
The video quickly attracted hundreds of likes on social media, with impressed shoppers excitedly taking to the comments.
'OMG,' simply stated one response.
'Super cute,' declared another.
'Not a want. A NEED,' chimed in a third.
One happy shopper was already planning to take the socks out for a test run at Pilates.
'I bought these the other day. They're so cute!! Can't wait to wear them to class,' the Aussie woman wrote.
The quarter crew shape and the underfoot non-slip grip make these socks ideal for fitness classes like Pilates, where students wear no shoes and only socks. (Or are barefoot).
The cotton rich socks are made from a blend of cotton, polyester, elastodiene and elastane materials and come in a pack of three different coloured designs.
The main pair from the three-pack that are featured in the video are a cute red-trimmed sock with red bow-shaped grips underfoot and a cherry with bow logo around the ankle.
The second pair in the same pack is a pale pink trimmed sock with matching coloured heart-shaped grips, accompanied at the ankle by a cute heart logo.
The final, simpler pair in the pack features no logo on the white sock, but has a lavender frill and snowflake-shaped grips underfoot.
As Kmart shoppers noted online, the added aesthetic details of the sweet coloured trim, matching logos and patterned grips make these socks look extra 'cute'.
The Kmart Pilates socks also feature a ribbed elastic welt to help stop the sock from slouching as you move through your workout.
They have also been designed with a Rosso machine toe closure, which should help prevent any sneaky toes from poking a hole out the top of the sock as you lunge and squat in class.
The care instructions confirm these socks can be warm machine washed, but should not be tumble dried or dry cleaned, in order to best maintain their stretch and shape.
Pilates socks are somewhat of a recent phenomenon, combining function with fashion.
The footwear is often worn to fitness classes like Pilates, barre and yoga, with wearers convinced the socks' non-slip grippy bottom helps prevent them from sliding on the mat or machine.
Sam Mostardo, owner of Club Pilates North Lakes, told Daily Mail that Pilates socks were essential during classes in their studio.
'Club Pilates requires grip socks for safety and sanitary purposes, we do not allow normal socks or bare feet,' Sam said.
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