Starzplay and BytePlus to bring AI-powered features to streaming
BytePlus' proprietary technologies will facilitate intuitive navigation across Starzplay's app, making browsing seamless. The platform will also be introducing new content genres, including short-form dramas, to further diversify its offerings. Users will also enjoy a vertical scrolling experience specifically designed to enhance the viewing experience and cater to today's on-the-go consumption habits.
'At Starzplay, our goal is to redefine the streaming experience by continuously innovating for our users. Our partnership with BytePlus reflects our commitment to leveraging cutting-edge AI technologies to make content discovery seamless and engaging,' said Maaz Sheikh, CEO of Starzplay.
Through BytePlus' AI-powered content recognition and machine learning technology, Starzplay will introduce in-app item detection and generate shoppable content. Through this integration, users will be able to effortlessly browse and purchase items and clothing featured in their favourite movies and shows directly within the app for an interactive viewing experience.
'By combining our advanced machine learning and content recognition technologies with Starzplay's commitment to innovation, we're enabling a more personalised, interactive, and seamless viewing experience. Together, we're setting a new benchmark for streaming in the region, making every user interaction intuitive and meaningful,' said Li Long, MEA General Manager of BytePlus
Further enhancing personalisation, Starzplay will combine its existing AI personalisation engine with BytePlus' machine learning capabilities to offer enhanced recommended carousels and advanced algorithms. This hybrid approach aims to enhance the Starzplay viewer experience by delivering even more tailored content recommendations.
'With these new features, we are introducing transformative ways for users to connect with their favourite shows and movies, delivering an entertainment experience that is more intuitive, personalised, and interactive than ever before,' said Sheikh.
Starzplay will roll out these features from Q2 this year.
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