Taylor Swift announces new album The Life of a Showgirl for 'pre pre-order'
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U.S. popstar Taylor Swift announced her 12th album, titled 'The Life of a Showgirl,' for 'pre pre-order' just after midnight Tuesday in posts on her website.
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Her online shop displayed blurred images of a record, CD and cassette tape overlaid with a glittery orange lock, explaining the album artwork would be 'revealed at a later date.'
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'This is my brand new album 'The Life of a Show Girl',' she says in the clip from the 'New Heights' podcast, hosted by her boyfriend, American football player Travis Kelce, and his brother, ex-NFL player Jason Kelce.
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'The Life of a Showgirl' is the follow-up to Swift's last studio album, 'The Tortured Poets Department,' which was released last year and sold 1.4 million copies the first day.
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Since 2021, she has been making good on her vow to re-record her first six studio records in a bid to own the rights to them.
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In June, the 14-time Grammy Award winner, who was locked in a feud with record executives since 2019 over the ownership of her music, said she had bought back the rights to her entire back catalog for an undisclosed sum.
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The 35-year-old songwriting sensation shattered records with her nearly two-year-long Eras tour that ended last year.
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Tickets for the tour sold for sometimes exorbitant prices, and it drew millions of fans.
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RELEASE DATE: April 19, 2024 'The Life of a Showgirl' (2025) Weekly A weekly look at what's happening in Winnipeg's arts and entertainment scene. ANNOUNCEMENT DATE: Aug. 12, 2025 HOW SHE DID IT: For her 12th studio album, Swift really embraced the number. She announced the album on her website shortly after a countdown timer expired at 12:12 a.m. on Aug. 12. The day before, the Taylor Nation account — an official branch of her marketing team — posted a TikTok slideshow of 12 images captioned 'Thinking about when she said 'See you next era…'' That was posted 12 minutes after an image of a mysterious silhouette appeared on the social media accounts for the 'New Heights' podcast hosted by Swift's boyfriend, Kansas City Chiefs tight end Travis Kelce, and his brother, former Philadelphia Eagles center Jason Kelce. Fans theorized the outline was of Swift. They were, of course, correct. 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