Shoppers flock to The Reject Shop for surprise 'Euro summer' homewares collection: 'Ditching Kmart for good'
The collection features Amalfi Coast-inspired homewares - including $2 dipping bowls, $2.50 dinner plates, $7 serving bowls, $7 platters and more.
Shoppers can give their homes a Euro-inspired makeover without breaking the bank.
After the sell-out success of its Bistrot Bee, Porto and French Provincial collections, the retailer has launched two new ranges: Riviera and World Travel.
Expect pops of colour - perfect for brightening up any room, whether it's the kitchen, bedroom, living space, bathroom or even your office.
Whether you're after a beachy aesthetic, obsessed with travelling or simply looking to turn your home into a European haven, there's plenty to shop.
'Planning a getaway over a quiet cuppa? These are a must. Fun boarding pass themed mugs, $4.50 each,' The Reject Shop said.
One item that's caught the attention of many shoppers is the $14 vintage camera-shaped teapot, perfect for brewing tea in style.
'I need the teapot,' one said.
'The teapot is so cute,' another shared.
Customers have expressed their excitement over the new items, with one joking: 'Can you please stop dropping all these amazing home décor. Not good for the budget.'
'OMG I love everything,' another said.
The Riviera collection is everything you need - wrapped up with a bow. The range features pretty trinkets or bow-themed frames for just $5.50 each.
'My teenager loves bows; stocking up on some of these for her as Christmas presents,' one mum said.
It's the latest in a string of hits for the store, which is increasingly taking on the likes of Kmart and Target with its affordable designer-inspired collections that are designed to mix and match.
Aussie bargain hunters were thrilled earlier this year with news of The Reject Shop's latest multi-million-dollar takeover deal, which has promised an expansion of 700 new stores nationwide.
Canadian retail giant Dollarama acquired the store for an eyewatering $259million - a deal that marked a milestone moment for the brand.
Previously speaking to FEMAIL, a Reject Shop spokesperson teased that they couldn't give away too much when it came to their future plans, but did hint they may explore more luxury-inspired offerings.
'We have some very exciting homewares collections coming up throughout the year and cannot wait to share them with our customers,' they said.
'We love home decor that gives a colourful personality to spaces, giving our customers the chance to make exciting choices with their interior design while remaining on a budget.'
The Reject Shop CEO Clinton Cahn announced that he was 'excited about the opportunities that this transaction presents', as many Australia consumers are in such a cost-of-living crunch.
This deal will also see a huge rise in availability for Aussies to get their hands on products even quicker, with more physical stores to cater to the rising demand.
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