logo
A New Chapter in Asian Hospitality: Shangri-La Unveils ‘Shangri-La Signatures' with the Grand Opening of The Silk Lakehouse, Shangri-La Hangzhou

A New Chapter in Asian Hospitality: Shangri-La Unveils ‘Shangri-La Signatures' with the Grand Opening of The Silk Lakehouse, Shangri-La Hangzhou

Hospitality Net26-05-2025

Shangri-La Group ("Shangri-La") proudly announces the official launch of its new ultra-luxury brand, Shangri-La Signatures, with the grand opening of its inaugural property: The Silk Lakehouse, Shangri-La Hangzhou. Set on the tranquil shores of West Lake — a UNESCO World Heritage Site — The Silk Lakehouse ushers in a new era of Asian hospitality, where cultural heritage, artistry, and nature converge to create a soulful homecoming - one that speaks to the heart.
Introducing Shangri-La Signatures: A New Expression of Asian Luxury
Shangri-La Signatures redefines modern luxury through the lens of cultural authenticity and heartfelt human connection. Each property under the brand is envisioned as a refined private residence, brought to life through collaborations with world-renowned designers and artisans. Rooted in local heritage and guided by a philosophy of intentional design, the brand curates immersive experiences across art, wellness, gastronomy, and storytelling.
This new brand narrative reflects Shangri-La's continued evolution, offering a thoughtful interpretation of Asian hospitality - one that is emotionally resonant, culturally enriching, and deeply personal.
The Silk Lakehouse: A Cultural Retreat by West Lake
As the first hotel under the Shangri-La Signatures portfolio, The Silk Lakehouse draws inspiration from the refined elegance of a Jiangnan silk merchant's home. Designed by Belgian visionary Gert Voorjans and Spanish design luminary Lázaro Rosa-Violán, the property embodies a seamless blend of Eastern tradition and contemporary sophistication.
The hotel's architecture harmonises with the poetic landscapes of Hangzhou, while the interior design tells a story of artistry and place. A centrepiece of this narrative is a striking crystal art installation in the lobby, composed of 1,930 hand-blown Murano glass pieces, evoking the gentle movement of West Lake's willow branches.
Honouring its historic location, The Silk Lakehouse occupies the former site of the Xiling Hotel - once a prestigious destination for state dignitaries. The property preserves and reinterprets original cultural elements, including the restored Autumn in Yandang Mountain Ou sculpture by master artisan Zhou Jinyun, originally commissioned in 1971 to welcome former U.S. President Richard Nixon. This thoughtful preservation reflects Shangri-La's enduring connection to Hangzhou, where the Group opened its first hotel in Mainland China in 1984.
A Stay Designed Around You
With 68 elegantly appointed rooms and suites, The Silk Lakehouse offers panoramic views of West Lake or its serene private gardens. Each space is designed to evoke a sense of home, featuring freestanding bathtubs, AI-responsive mattresses and heated towel systems - blending a world of intuitive and modern comfort with contemporary luxury.
The hotel's signature Personal Host Programme brings bespoke travel to life. Each guest is paired with a dedicated host who curates tailor-made cultural itineraries, from Song Dynasty-style tea ceremonies and incense making, to enamel craft, seal carving, silk weaving, and traditional Hangzhou fan making. These immersive activities are designed to foster meaningful connections to the city's rich heritage and artistry.
Wellbeing is seamlessly woven into the experience. Guests are invited to rejuvenate in the grotto-style indoor swimming pool, take part in sunrise yoga and Tai Chi, or enjoy in-room mindfulness rituals such as guided meditation and breathwork, curated to nurture body, mind, and spirit.
A Culinary Celebration of East and West
The Silk Lakehouse presents a collection of refined dining concepts that honour Hangzhou's rich culinary legacy:
The Living Room by Alan Yu: A modern Western dining experience led by Michelin-starred Chef Alan Yu, blending European techniques with locally sourced ingredients for a contemporary East-meets-West experience;
A modern Western dining experience led by Michelin-starred Chef Alan Yu, blending European techniques with locally sourced ingredients for a contemporary East-meets-West experience; Golden Silk:
A tribute to regional cuisine, reinterpreting classic Hangzhou dishes alongside flavours from Wenzhou, Ningbo, and Taizhou;
A tribute to regional cuisine, reinterpreting classic Hangzhou dishes alongside flavours from Wenzhou, Ningbo, and Taizhou; Tea House: A serene setting inspired by Song Dynasty-style tea rituals, offering immersive tastings of local favourites - Longjing and Jiuqu Hongmei teas;
A serene setting inspired by Song Dynasty-style tea rituals, offering immersive tastings of local favourites - Longjing and Jiuqu Hongmei teas; The Living Room by SANYOU: In partnership with San You, a laureate of Asia's 50 Best Bars, guests enjoy creative cocktails featuring baijiu and other regional spirits.
As the flagship of Shangri-La Signatures, The Silk Lakehouse offers a sanctuary where nature, local culture, and modern luxury are in perfect harmony. It is an invitation to reconnect - with self, with heritage, and with the timeless spirit of Asian hospitality, amid the poetic serenity of West Lake.
Hotel website

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

EHL Innovation Rewind: Thomas Meier on AI, Personalization, and Preserving the Rituals of Luxury at Jumeirah
EHL Innovation Rewind: Thomas Meier on AI, Personalization, and Preserving the Rituals of Luxury at Jumeirah

Hospitality Net

timean hour ago

  • Hospitality Net

EHL Innovation Rewind: Thomas Meier on AI, Personalization, and Preserving the Rituals of Luxury at Jumeirah

At the EHL Open Innovation Summit in Lausanne, we had the chance to sit down with Thomas Meier, CEO of Jumeirah Group, for an open conversation about the future of luxury hospitality. Our discussion touched on how artificial intelligence is helping to free up teams for more meaningful guest interactions, why true personalization must stay human and contextual, and how innovation can thrive without losing the timeless rituals that define luxury service. Which technology or innovation do you believe will most reshape the hospitality industry over the next 5 to 10 years? If I had a crystal ball, I might not be sitting here, but I believe artificial intelligence will significantly change how we operate. Especially in back-of-house functions like accounts payable, procurement, and HR processes, AI can automate repetitive tasks. This does not mean reducing headcount. On the contrary, it allows us to shift those colleagues into guest-facing roles, where they can create memorable experiences. AI can handle the invoice. It can place the chef's order. But the value lies in the human connection, in the welcome, in the interaction. That is what guests remember. In markets with a shortage of talent, AI is also an opportunity to free up people for more meaningful roles. So it is not about replacing people. It is about enabling them. How do you see differences in the perception and use of AI between Europe and the UAE, where Jumeirah operates extensively? There are indeed differences. What is remarkable in the UAE is how the government has embraced AI as a national priority. Since 2017, AI is considered a tool for progress across sectors. At Jumeirah, we have partnered with government entities to explore this. For example, we piloted facial recognition check-in. If you are a loyalty guest and have given your consent, you can now check in without showing a passport. But for us, luxury means choice. Maybe after a long flight you want to relax first, not go through facial recognition. Or maybe you are in a hurry and want a quick, seamless check-in. The same guest may have different needs depending on the moment. That is where technology should support, not dictate. That is how we define luxury. How does Jumeirah approach personalization and hyper-personalization, especially during the check-in experience? Hyper-personalization is the buzzword now, but we need to go back to the basics. As a receptionist, I am your host. I want to understand you. What can I do for you? That can be different every time you check in. The same guest is not the same person in the Maldives as they are in London. Once we understand that, we can personalize. It could be the scent in the room, the food, or the light. But it also needs to make sense in context. Maybe you always have mango juice in the morning, but in London in November that might not feel right. So we validate with you. It is not robotic. It is thoughtful. It is based on what we know, combined with the present moment. That is where the human element is essential. Technology helps, but it is our people who bring the experience to life. How do you create a culture of innovation at Jumeirah without abandoning the rituals of luxury service? I believe they go hand in hand. Innovation is not just about big investments or new tech. It can start with the basics. Are we doing them right? If the basics are in place, we can build on them. Innovation happens when colleagues are empowered to share ideas. It can be as simple as making a morning routine more efficient. You do not need an innovation council. You need a culture where ideas are welcome. Of course, for bigger initiatives that involve capital or startups, we assess them holistically. But every good idea starts with someone noticing something. That is innovation. It can come from anyone, at any level. It just needs to be explored and shared.

Amadeus and UN Tourism report provides comprehensive look at Asia Pacific travel market
Amadeus and UN Tourism report provides comprehensive look at Asia Pacific travel market

Hospitality Net

timean hour ago

  • Hospitality Net

Amadeus and UN Tourism report provides comprehensive look at Asia Pacific travel market

Amadeus, a leading provider of travel technology solutions, and UN Tourism, have released a new report with comprehensive data on travel in Asia Pacific. The Market Insights report – Asia & subregions offers in-depth insights into passenger traffic, hospitality market indicators, top-performing destinations, and new routes in the Asia Pacific region. The report presents a detailed analysis of passenger traffic and capacity trends from March 2023 to February 2025 and provides a forecast extending to August 2025. Notable growth rates include a 9.3% increase in air passenger volume and scheduled seats for Asia and the Pacific, derived from Amadeus Navigator360™ data. Market level hotel occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) across various regions are also detailed in the report. Top-performing destinations in terms of bookings and searches are explored, highlighting significant year-over-year growth for destinations including China, Macao, and Mongolia. Finally, the report details the introduction of new air routes in the region, emphasizing the potential for unlocking new market opportunities. Paul Wilson, Vice President of Hospitality, Asia Pacific, Amadeus says, 'This new report serves as a valuable resource for stakeholders in the travel and hospitality industry. It offers actionable insights and data-driven strategies to navigate the dynamic market landscape. By using detailed market insights, destination management organizations and hotels can enhance growth opportunities, improve customer experiences, and optimize their operations in the Asia-Pacific region.' 'At UN Tourism, we are committed to strengthening the capacity of our members to access relevant and reliable market intelligence that enable better tourism management and planning. ​That is why we are pleased to collaborate once again with Amadeus, one of our valuable Affiliate Members. Asia and the Pacific is a hugely dynamic and innovative region. In 2024, the region welcomed 316 million international tourist arrivals, 33% more than in 2023, making it the second most visited destination in the world, after Europe.​ 'I trust this report and its insights will contribute to a better understanding of the market dynamics of the APAC region and inform more effective decision-making by both the tourism public and private sectors,' says Zurab Pololikashvili, Secretary-General, UN Tourism. You can download the full report here. About the data: All data in this report comes from Amadeus Travel Intelligence. The data was extracted from Amadeus Navigator360™ on March 16, 2025. Navigator360™ is the most comprehensive collection of hotel, air and sociodemographic travel data available today, empowering businesses to identify evolving travel trends. View source

EHL Innovation Rewind: Bernhard Bohnenberger on Mindful Luxury and the Invisible Power of Technology
EHL Innovation Rewind: Bernhard Bohnenberger on Mindful Luxury and the Invisible Power of Technology

Hospitality Net

timea day ago

  • Hospitality Net

EHL Innovation Rewind: Bernhard Bohnenberger on Mindful Luxury and the Invisible Power of Technology

Our conversation with Bernhard Bohnenberger, CEO and Co-founder of Discover Collection, took place during the EHL Open Innovation Summit in Lausanne. We spoke with him about the role of technology in luxury hospitality, how guest expectations are evolving, and why emotional connection should remain central to high-end travel. Drawing on his background with Six Senses and now the Discover Collection, Bernhard shared his vision for what he calls 'Mindful Luxury' and how technology should support, never replace, the human experience. Which technology or innovation do you think will most reshape the hospitality industry over the next 5 to 10 years? AI and technology are exploding, and nobody can ignore that. In the luxury end of hospitality, we would not send a robot to serve guests, but technology can help us as an amazing army of assistants or a source of information. It can be used in the background to personally serve our guests better. True hospitality still means human interaction and emotional intelligence, especially when you pay thousands of dollars a night. Machines should help our teams serve better, but they should operate by stealth. Like a ninja, if it is invisible, that is great. Do you think there is a big misconception about what AI in hospitality can actually do, especially in luxury? Yes. Especially in luxury, AI could be the backbone of operations. At the very high end, it is key that the emotional side and the human interaction stay. If a guest pays thousands of dollars a night, they do not want to be looking at a machine. But the machine can work behind the scenes to support the team. In lower-end, more functional hotels, a lot can be taken over technologically. The higher you go in the luxury chain, the more the human touch matters. Do you think we need to reevaluate what we think luxury is? Yes. At the Discover Collection, we call it 'Mindful Luxury.' In the past, people associated luxury with chandeliers, gold leaf, champagne and opulence. That may still appeal to some, especially newer money. But as people mature and wealth moves through generations, they want a very different experience. They want something that transforms them - physically, mentally, or through learning something new. Why would you want Wagyu beef flown in from Japan when you are staying at a resort in Oman? The luxury traveller today wants more depth, more meaning, and more connection to the destination. Do you think luxury brands today are ready to deliver meaning, or do they even understand that they need to start delivering meaning? With Six Senses, we revolutionized and disrupted the industry by creating experiences. With the Discover Collection, I want to go even further, into exploration. I want our guests to participate in the activities of our team, of the local community, and to engage with people in a deep and meaningful way. If you do something groundbreaking, others will follow. I have seen it happen before, when what we created was copied. Hopefully this new approach will trickle down through the industry and have a positive influence.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store