M&S is launching a new DESSERT sandwich and it's a dupe for a viral Japanese one

The Sun

25-06-2025

M&S has just dropped a limited-edition sweet sandwich and it's a total game-changer for summer snackers.
The posh grocer has taken inspiration from a viral Japanese trend and launched the Red Diamond Strawberry & Crème Sandwich.
The £2.80 luxury sandwich comes packed with strawberries and a whipped cream cheese filling, all hugged between slices of sweet bread.
M&S said: 'With our exclusive Red Diamond Strawberries at their juiciest best, the time has finally come to create the ultimate strawberries and crème experience.'
M&S reckons it's perfect for everything from alfresco lunches, Wimbledon snacking, afternoon tea, or even just a sweet pick-me-up.
Foodies have been going wild for Japan's iconic 'furūtsu sando', or fruit sando, sandwiches made with fresh fruit and whipped cream, layered between slices of soft, subtly sweet 'shokupan' bread.
It's the kind of pastel, Instagram-ready food trend that has been flooding feeds and taking over the UK's trendiest Japanese patisseries.
Now, M&S is bringing the buzz to British shelves and shoppers are already eyeing it as the must-try treat of the summer.
And it seems M&S is the only major supermarket to be selling the Japanese style sandwiches.
The Sun has contacted M&S to find out when exactly the tasty summer treat will land on UK shelves.
It's not the first time the retailer has made sandwich history.
M&S first sold freshly made sandwiches all the way back in the 1920s and has flogged more than 4billion sarnies since.
From cheese boards to chocolatey desserts – treats to supercharge your brain and prevent memory blips
The new fruity creation also comes hot on the heels of M&S's newly launched summer café menu, which includes a Matilda cake dupe and an Eton Mess milkshake.
New desserts
And it's not just M&S turning up the heat in the dessert aisle.
Asda has shoppers in a spin with its new Swizzels Squashies Drumstick Dessert Sauce – a nostalgic throwback in a bottle that fans say is a 'sweet blast from the past'.
Earlier this month, Quality Street stans were buzzing when a cult-fave toffee dessert made a surprise return after mysteriously vanishing from shelves in 2019.
Meanwhile, Aldi gave Dubai 's TikTok-famous chocolate bar a run for its money, launching a £3.99 dupe stuffed with rich pistachio cream and crunchy kadayif pastry, all wrapped in smooth milk chocolate.
And on the drinks front, things are getting just as indulgent.
Yorkshire Tea has dropped its first-ever iced tea drinks, available in lemon and peach & raspberry – making summer 2025 officially one for sweet treats and cold sips.
How to cut the cost of your grocery shop
SAVING on your shop can make a big difference to your wallet. Here are some tips from comparison site Money.co.uk about how you can cut the cost of your shopping bills:
Write yourself a list – Only buy items that you need. If it isn't on your list, don't put it in the trolley
Create a budget – Work out a weekly budget for your food shopping
Never shop hungry – you are far more likely to buy more food if your tummy is rumbling
Don't buy pre-chopped veggies or fruit – The extra they'll charge for chopping can be eye watering
Use social media – follow your favourite retailers to find out about the latest deals
Be disloyal – You may want to go to different stores to find the best bargains
Check the small print – It's always worth checking the price per kg/lb/litre when comparing offers so you're making a like for like decision as a bigger box won't necessarily mean you get more
Use your loyalty cards – Don't be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards