AFL fans react as Matthew Pavlich opens up on 'big decision' with wife
He settled down with wife Lauren in Perth and started a family, with the couple having three kids together. But Pavlich will now uproot the family and relocate to Sydney, which he described as a "big decision" on Wednesday.
The 43-year-old will take over as the Swans' chief executive at the end of this season, when Tom Harley departs the role to become the AFL's chief operating officer. Since retiring in 2016, Pavlich has embarked on a successful media career as a commentator and news reader, and also has extensive knowledge of the business world.
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He'll now make the 4000km move to Sydney with his wife and three children. "The Sydney Swans is a highly successful, well respected and well managed football club," Pavlich said on Wednesday.
"It is a big decision to uproot the family and bring them across the country to Sydney, but I am thrilled to be offered the opportunity to lead this great and highly professional club. I'm looking forward to working with the club's leaders and playing groups to continue the success of this iconic club over the coming years."
Pavlich had previously been linked to the role of AFL Players Association boss, after Paul Marsh departed in May. He had previously served as AFLPA president during his playing days.
Swans chairman Andrew Pridham said he's "delighted" to appoint Pavlich as chief executive, lauding his wealth of football experience as a player and administrator. "Together with his business pursuits in the sports and entertainment industry, Matthew has stayed involved in the game since his retirement from playing in 2016 and is widely respected across the industry," Pridham said. "We believe he will fit in well with the Sydney Swans culture and bring his own unique insights and perspectives that will benefit the club moving forward."
AFL world reacts amid news about Matthew Pavlich
Pavlich is the co-founder of talent, technology and brand partnerships business 'Launchd', in which he served as Executive Chairman. He also played an integral role in technology, data, and creative services company 'PMY Group'.
'Matthew seamlessly transitioned into business and media, working within his companies, as well as on-air roles at Fox Footy and 9 News," Pridhman added. "Demonstrating his versatility, Matthew has also administered leadership and consulting work within corporate Australia and played hosting roles during the Paris Olympics and the Australian Open. We are excited to be welcoming Matthew, Lauren, and their three children to the Swans as they make the move over from Perth.'
Fabulous appointment! Welcome to the club, Matt! 👏
— Matt Hope (@MattHope4) August 6, 2025
Lucky Sydney. Pav is terrific
— Shauna Dale 🐋 (@ShaunaDale18) August 6, 2025
Very good get swannies
— MickR (@salty1259) August 6, 2025
A fantastic appointment imo.
— Matt Hope (@MattHope4) August 5, 2025
The Swans are going through a period of transition after the departure of premiership coach John Longmire at the end of 2024. Longmire still works at the Swans, but is being tipped as the top candidate to take over from Simon Goodwin, who was sacked as Melbourne Demons coach on Tuesday.
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