Miami has changed – but glitz will always be in its DNA
Balmy climes, beach days, and the promise of a party, no matter the time, have always been Miami's calling card.
However, the glitz didn't always extend to hospitality, which seemed to be more about style than substance. Since 2020, South Florida's sophistication level has spiked, thanks to a migration of chefs, big hospitality players (Major Food Group; Carbone) and finance and tech hotshots (Peter Thiel of PayPal, Ken Griffin of Citadel), not to mention the thousands of people who relocated to the Sunshine State when the Republican Governor Ron DeSantis ignored pandemic lockdown orders.
Big-name restaurants opened and inspired a clutch of high-profile hotels to follow suit. Andaz, Thompson and Proper debuted this year, while Aman, Rosewood, Auberge and Casa Cipriani are expected to open their doors by 2026. Bvlgari and Maybourne properties are also in the works.
Sport, too, contributed to this shiny, new Miami. David Beckham, in partnership with Major League Soccer, brought football to South Florida in the form of Inter Miami CF, starring Argentine ace Lionel Messi.
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