‘Yachna nahin, ab rann hoga': How Army used powerful music and visuals to deliver their message post Operation Sindoor
NEW DELHI: After decimating nine terrorist hotspots in Pakistan and Pakistan-occupied Kashmir under
Operation Sindoor
on May 7, the Indian armed forces had delivered a powerful message through videos showcasing military prowess, accompanied by an upbeat rendition of Ramdhari Singh Dinkar's Rashmirathi.
The videos, which rocked media briefings, were produced in-house by the Social Media Section of the
Indian Army
's Additional Directorate General of Strategic Communication, sources told news agency PTI.
The songs were carefully chosen, each selected to match the content and theme of the operation, they added.
"The song was specially composed using specific lines relevant to the theme. The rock music style was chosen for its dramatic effect.
The song was created by an in-house team using the latest available technology," a source in the defence establishment told PTI.
"The message intended to be conveyed through the music and videos was that the Indian Army is prepared, ready, and capable of using decisive force against India's adversaries," they added.
"Those with nefarious designs against the nation should not lose sight of the Indian Army's might, reach, and valour," another source in the defence establishment said.
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The lines played during the briefing were: 'Jab naash manuj par chhata hai, pehle vivek mar jaata hai' (When destruction awaits, good sense is the first to die)
'Hit vachan nahin tune maana, maitri ka moolya na pehchana/ Toh le main bhi ab jaata hun, antim sankalp sunata hun/ Yachna nahin ab rann hoga, jeewan jay ya ki maran hoga' (You did not listen to good counsel, did not appreciate the value of friendship/ So I am leaving now, here's my final resolve/ No more imploring, now there will be combat, the triumph of life, or there will be death)
Responding to a query about the poem's choice and message, Air Marshal AK Bharti said that he would answer with a few lines from Tulsidas' Ramcharitmanas: "Binay na maane jaladhi jadh, bhay teen din beet/ Bole Ram sakop tab, Bhay bin hoye na preet" (The ocean remained unmoved by humble requests; three days passed. Then Lord Rama, with rising anger, declared: Without fear, there can be no love)
Meanwhile, a poster of operation Sindoor was also rolled out with a small bowl carrying vermilion (worn by married Hindu women) forming the first 'O' of the second word while the second 'O' had a dash of the powder around it.
According to Defence minister Rajnath Singh, the name of the operation was suggested by Prime Minister Narendra Modi.
'Operation Sindoor was named by Prime Minister Narendra Modi. What you all accomplished during this operation has made every Indian proud. It took just 23 minutes for the Indian Air Force to dismantle the terrorism being harboured in Pakistan. You eliminated the enemies in the time it takes people to finish their breakfast,' Rajnath said during his interaction with the soldiers.
Operation Sindoor was launched in response to the brutal April 22 massacre in Pahalgam, Jammu & Kashmir, where 26 civilians were killed in an attack claimed by The Resistance Front, a Lashkar-e-Taiba offshoot.
In retaliation, New Delhi carried out nine deep-penetration strikes, neutralized a retaliatory drone swarm from Pakistan, and targeted six military airbases and UAV command hubs.
In parallel, India's armed forces showcased their ability to defend airspace, deploy indigenous weapons systems, and apply multi-domain capabilities, including electronic and cyber warfare.
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