Aldi shoppers urged to look out for new green sticker on items in popular aisle
Aldi is urging shoppers to be on the lookout for a new green label in stores which has been placed in a popular aisle. Teaming up with a well-known charity, the budget supermarket is hoping to help raise funds and awareness for a good cause through this new label.
Sharing the news on TikTok, Aldi staff members have informed loyal customers that they will start seeing a new green sticker in the much-loved bakery aisle. More specifically, the viral Cuthbert the Caterpillar chocolate cakes will be donning the new label.
On this sticker, shoppers will see a number for donations to help raise money for the Teenage Cancer Trust, reports the Express. The charity has been in partnership with Aldi since 2017, which has pledged to raise £20million in funds by 2031.
In the caption, Aldi said: "Cuthbert has got a shiny new sticker so you can text 'ALDI3' to 70490 to donate £3 to @Teenage Cancer Trust to help support their incredible work! PS: No Cuthberts were harmed in the making of this video."
At the start of the partnership, the popular supermarket pledged to raise £5million in five years for the charity, however the goal was met in just 3.5 years. As a result, the company raised its goal to £10million by 2027.
However, once again Aldi reached its target early - nearly three years before the end date - which has left the supermarket with the new goal of double the amount by 2031.
In the comments section of the TikTok video, many shoppers praised the supermarket for their support for the charity. The official Teenage Cancer Trust account also replied: "Love this addition to Cuthbert. Thank you so much for your continued support."
The goal of the charity is to "reach every young person with cancer", which makes funding vital. However, raising money isn't the only way Aldi supports the charity. They currently provide monthly Aldi vouchers to all 28 units, which allows funded staff to put on events and provide snacks for the young people staying there.
Additionally, there is the Aldi Rainbow Fund which provides families who are struggling financially with vouchers and an emergency stop gap until they can gain further support.
As of right now, Aldi has raised a whopping £12million for Teenage Cancer Trust, and they hope that this new green label initiative will help provide an extra financial boost.
Liz Fox, national sustainability director at Aldi UK, said: "At Aldi, we ensure quality food is available at everyday low prices as we believe it shouldn't be the right of a privileged few – and we feel the same about specialist care for young people facing cancer.
"That's why we're extremely proud to be in partnership with Teenage Cancer Trust since 2017, pledging to raise £20 million by 2031.
"We are incredibly pleased to have consistently reached every fundraising milestone earlier than planned, more recently celebrating the £12 million milestone in July 2025. By committing to our charity partnership, we can make a truly tangible impact and help ensure Teenage Cancer Trust can reach the seven young people diagnosed with cancer every day."
Chief executive at Teenage Cancer Trust, Kate Collins also said: "The impact of this funding cannot be underestimated. Without Aldi's support of Teenage Cancer Trust's vital work, many young people would have faced cancer alone.
"Cancer kills more teenagers and young adults in the UK than any other disease. And for those who survive, going through it without the right support can be devastating, physically and emotionally.
"Thanks to Aldi, young people with cancer across the UK have received tailored support from our specialist nurses, youth support teams and hospital units that's helped them hold on to their identity, independence, and their dreams."
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