New road to Rub al Khali attracts more travellers
Rub al Khali, or the Empty Quarter, has long been a bucket-list destination for European tourists visiting Salalah during the winter season. Previously categorised as an adventure destination due to its challenging terrain from Wubar to the Empty Quarter, many travellers hesitated to explore its vast beauty due to difficult road conditions. However, the construction of a new road has made access to the region easy, making it one of the most visited and cherished locations in the Sultanate of Oman.
'Earlier, it was a challenge to take tourists there, as the lack of a tarred road meant we had to carefully plan each trip, choosing the right vehicles and ensuring mandatory escorts for visitors,' said Mabrook bin Ahmed Masan, owner of the largest camping site in Rub al Khali. "Now, with the paved road in place, tourists can drive even in sedan cars, making the trip easier and more accessible than ever before."
The impact has been significant. Footfall at Rub al Khali has increased exponentially, with the journey from Wubar to the Empty Quarter, once a slow and strenuous hour-long drive, now taking just 10 minutes. 'The road has opened up a new world for visitors,' Mabrook added.
The Empty Quarter's mystique has always fascinated European travellers, and with enhanced accessibility, their numbers have surged. Tour operators are currently receiving guests from several European countries, including those arriving via charter and cruise ships. Camping in the Empty Quarter is a top priority for many, given its rich history and mention in numerous travel books.
Daniela Ricci, a tourist from Italy, expressed her excitement about her visit. 'This is an extraordinary experience. The vast dunes, the silence, and the feeling of being in a different world—it's something I've never experienced before. The night sky here is magical.' Similarly, Pavel Novak from the Czech Republic marvelled at the transformation. 'I had read about Rub al Khali before, but seeing it in person is dreamlike. The new road made our trip so comfortable, and the camping experience was unforgettable.' German traveller Ben Schneider, who visited the desert with a group of friends, was equally captivated. 'The warmth of the people, the hospitality, and the stunning landscape — it's all beyond words. We spent the night under a million stars, listening to traditional Arabic songs around the fire. This place has a unique charm.' Miroslav Horák from Slovakia, who considers himself an adventure seeker, appreciated both the natural beauty and the improved infrastructure. 'I've travelled to many deserts, but the Empty Quarter stands apart. It's raw, untouched, and breathtaking. Thanks to the new road, we could reach it effortlessly and truly immerse ourselves in its splendour.'
Despite the infrastructural advancements, local tour operators remain committed to maintaining the authenticity of the desert experience. Mabrook, who has been hosting guests in his campsite, ensures that visitors enjoy the simple pleasures of desert life while still having access to essential amenities. 'We take care of their food, stay, and basic facilities like toilets and water supply. But beyond that, it's about embracing nature. Many visitors tell us they forget about the luxuries of modern hotels because the experience here is so unique,' he explained.
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