Africa Rising Music Conference to amplify African voices in the global music industry
The Africa Rising Music Conference 2025 promises to be a groundbreaking event, uniting industry leaders and emerging talent for an enriching dialogue at Constitution Hill.
The Africa Rising Music Conference (ARMC) is gearing up for a transformative gathering at Constitution Hill on May 22 and 23, 2025, bringing together leading figures from the music industry across Africa and beyond.
This annual event has become a beacon for the music and creative industries in Africa, fostering collaboration and empowering under-represented voices within the sector.
Since its inception, ARMC has been a catalyst for meaningful conversations among industry leaders, helping to generate over 140 job opportunities each year.
With its commitment to independence and inclusivity, the conference provides a platform where emerging talent and professionals can thrive in a rapidly evolving market.
The 2025 edition promises an exhilarating roster of thought leaders, artists, and innovators who are reshaping the landscape of the global music industry.
Rethabile Khumalo, Msaki, a renowned South African composer, singer, and songwriter, Sibu Mabena, The dynamic founder of Duma Collective, Jack Parow– A prominent figure in the South African hip-hop scene, Yvonne Chaka Chaka– the legendary 'Princess of Africa'; Charlotte Bwana – Vice President of Marketing (EU, Africa & MENA) at Audiomack, with extensive expertise in global music marketing; Nick DeCosemo – Global Editorial Director at Wasted Talent – Mixmag; and Phatstoki – Co-Founder of P_ssy Party, among many others.
Sarah Jane Nicholson, the founder of the event, tells Saturday Star about her vision of creating a stage where diverse voices can merge and innovate under one roof.
Why is the Africa Rising Music Conference (ARMC) a crucial platform for promoting thought-provoking discussions on the direction of African music, and what inspired its conception?
The ARMC was conceived to provide a dedicated space for African music professionals and artists to converge, share ideas, and shape the future of the continent's music industry. With African sounds gaining global recognition, the conference plays a crucial role in fostering insightful dialogue about cultural preservation, innovation, and equitable industry structures. Its inception was inspired by a need to spotlight African creativity and build networks that empower emerging voices in the music business.
Which key topics will be explored, and are they necessary to address?
The conference explores topics such as music rights, the role of streaming in African markets, artist development, gender equity in the music business and female leadership. It also features hands-on workshops covering areas like songwriting, DJing, and mental health, all aimed at enhancing skill development. These discussions are not only timely but essential in empowering African artists and industry professionals to succeed both locally and globally while staying true to their cultural roots.
How has the response been over time, given that the platform is well-known for creating more than 140 job opportunities a year and having a long-lasting effect on the music and creative industries?
The response has been overwhelmingly positive. ARMC has grown into a trusted hub for connecting talent with opportunity. Its impact extends beyond the conference days, generating employment, facilitating cross-border collaborations, and inspiring new business ventures. The ripple effect is visible in the rising number of African artists securing international deals and in the professionalisation of the local music sector.
Using the expertise given to Africa, how do you hope to improve professionals at all levels and broaden your grasp of how global markets function?
ARMC leverages international and local expertise through panels, workshops, and mentorship programmes to uplift professionals - from aspiring artists to executives. By fostering direct engagement with global market players, the platform demystifies industry mechanics, improves export readiness, and builds confidence in navigating global music ecosystems.
anita.nkonki@inl.co.za
Saturday Star
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