I get stopped in the street by people asking where my perfume's from – it's a dupe of a designer scent & saves me £135
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THERE'S nothing better than finding a perfume that "lasts all day" and doesn't break the bank.
And one woman has done just that, with a £29.99 Zara scent.
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Caitlin took to TikTok to gush about the £29.99 Zara scent Fashionably London
Credit: TikTok @caitlinrocheee
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It's a dupe of the Parfums de Marly Delina scent, which costs a whopping £165 a bottle
Credit: FRMODA
4
Caitlin predicted the Zara perfume - part of a collection designed with Jo Malone - will be a total sell out
Credit: EPA
As an added bonus, the perfume is a dupe of a pricey £165 designer one - namely Parfums de Marly Delina - meaning she saves a whopping £135 every time she buys it.
Caitlin took to her TikTok page to share the perfume, as she admitted she "should be gate keeping" the scent so it doesn't sell out.
"My nail tech put me onto the nicest Zara perfume ever!" she said.
"When I tell you, people literally stop me in the street and say what perfume are you wearing?
"The other day I walked into this one bed shop and the girl at the desk was like, 'What perfume is that? You smell so nice!'
"I've walked into work and people have literally walked into my office and been like, I can smell your perfume in this whole office."
The perfume in question is the Fashionably London one - part of a collection scent queen Jo Malone created with the high street store.
"Girls, you need it, you actually need it!" Caitlin continued.
"Honestly, it's the nicest perfume and it lasts all day.
"I spray this on me and like I'll come home and like my mum or my nanny will be like, 'I can smell that perfume on you!'"
Come see what's new in at Zara
She added that while she's always loved her YSL perfume, the Zara one even "lasts longer than that".
But she did warn there's a side effect she found from using the perfume, as she said: "It might give you a headache for like three days but you'll get used to it!"
"Run!" Caitlin captioned the TikTok video.
Other people in the comments section admitted they'd had a similar response when wearing Fashionably London.
"I got it months ago, have been stopped by people all the time!" one wrote.
"Nooooo I was tryna gate keep this," another admitted.
Why is Zara so popular?
Zara was founded in 1975 in Spain, and the first UK store was opened in 1998. It remains as one of the most popular stores on the high street, but why?
Rather than producing more quantities of a style, it is said Zara focuses on producing more styles.
Some stats suggest Zara releases 24 trend-led collections every year, 500 designs a week and almost 20,000 per year. Other estimates put its production levels at 450 million garments a year.
Even if a style sells out very quickly, there are new styles waiting to take up the space. This means more choices and higher chance of getting it right with the consumer.
Zara only allows its designs to remain on the shop floor for three to four weeks, and this pushes the consumer to keep visiting the store or website, because if they were just a week late, the clothes of a particular style or trend would be sold out and replaced with a new trend.
At the same time, this constant refreshing of the lines and styles carried by its stores also entices customers to visit its shops more frequently.
"Girl keep gatekeeping!" a third urged, calling it the "nicest perfume ever".
"I've been wearing this for ages and I've had to stop wearing this as my everyday perfume because I was getting sick of people stopping and asking me what I'm wearing!" someone else said.
"It was happening everyday!"
"No you really didn't need to share this," another wrote.
"My fave perfume ever - I don't know how more people don't know about it … every single time someone asks what I'm wearing."
"Girl no!" someone else sighed.
"It's my most complimented perfume. Holding you responsible if I can't I get it anymore".
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One resident, who asked not to be named, said: "In the last few years it's gotten really out of hand, people are quite rude actually. 'They just leave rubbish all over. 'You can hardly move sometimes. I think it's a shame because there's nobody famous living here. 11 11 "If you ask someone 'why are you taking a picture' they look at you blankly like you're mad." The resident went on to say the neighbourhood has become an "influencers paradise" with other locals calling it a "pain in the arse". Brent, who lives on Callcott Street, said: "I often have to tell them to get off the steps because they don't realise the difference between the pavement and the steps. "It's incessant, its irritating. When people just come up and think it's a nice background because the doors purple and take a photo I resent it." Locals are subject to dozens of visitors a day with hundreds coming during the holidays, weekends and when the weather is nice. My privacy is interrupted, these houses go for a lot of money and sometimes it gets to the point that it's not even worth it DianeNotting Hill resident They tell horror stories of influencers propping phones against their doors and dancing in front of their windows, completely disregarding residents' privacy. Michael Freeman, a photographer who lives on Callcott street, said: 'We've been here for years, it wasn't meant to be a tourist attraction. "When we moved in, a lot of the houses had regular brick finishes. "We went to some trouble to paint it, in the process of gentrification neighbours started to do it. 'It's only in the last few years because of social media that it's become a tourist attraction for heavens sake." Why are the homes in Hillgate Village pastel coloured? The brick and stucco homes have only become pastel coloured after WW2 as the area has become increasingly affluent. Kensington & Chelsea council has since designated Hillgate Village a 'character area'. There remains some homes in the village which have the original brickwork exposed. The area was once described as a "slum" and the homes were lived in by brick makers, blacksmiths, and coach drivers. Hillgate was nicknamed 'The Racks' and had a rough reputation for a century, until the area become popular in the post-war period. He continued: 'At some point, clearly it became promoted on foreign sites. "Of course it's an invasion of privacy, particularly at a weekend it's full of people walking around taking pictures. It's a bit silly." Michael went on to call Hillgate Village a 'TikTok village' and said tourists flocked to the coloured houses mistaking them for movie locations. Referencing the romcom Notting Hill, also starring Julia Roberts, which features a home with a blue door, he said: 'It's frustrating. Any blue door would do, you find people photographing opposite the wrong blue door. 'It's to do with social media. It's now been taken over by tourists, this street in particular. "It is a bit annoying when people start climbing on steps. Yesterday I had to go out, some girls put their stuff on the hood of my car. A few times I've had to shoo people off. 'It's obviously popular because they're clean, bright colourful backgrounds. 'Some [influencers] are thoughtless in a way, a couple of girls a few weeks ago were sitting on my neighbours steps having lunch and left their rubbish there.' 11 11 11 The famous blue door which features in the movie, is in fact a mile away from Hillgate Village. Homes all across Notting Hill are painted in bright or pastel colours and have been used in several films and TV series, the nearby Portobello Market also attracts thousands of tourists a year. While The Sun was there this week an Italian tourist, who was visiting London for one day, arrived to take photos. Beadrice, ignoring the other attractions London has to offer, said that despite only having a day in the Big Smoke she was desperate to use her time visiting the colourful Notting Hill streets. Beadrice said: 'We are here just for one day, we're doing a super fast trip. I think that this district is famous for the film. I think that this is one of the most characteristic districts of London. "We're not taking photos for Instagram. We take photos for memories.' Despite being drawn by the film Notting Hill, Beadrice and her friends were far from any location used in the making of the Richard Curtis-directed comedy movie in which a US film star falls in love with a shy Brit bookshop owner. Patricia Smith who lives on Hillgate Place, said: "They're here the whole time, especially on Saturdays, it's a joke, they're very funny, very vain. "It's very intrusive - they sit on your steps and don't even get out the way. The behaviour is really extraordinary. 'They're not interested in your privacy they're interested in their own self importance. It's a bit sad if that's their main ambition in life. 'It tells more about them than it does about us, the vanity, I've seen people prop their phones on doorknobs and then dance, they come with little tents and change clothes and everything. 'It is irritating, sometimes I wish I had a bucket of water to pour over them. It's not a massive problem but it is an irritation because they don't respect your privacy. "They actually assume it's okay whereas it's actually not, these are our properties. It's just got worse and worse and worse year by year." 'There's nothing you can do it about it' Diane, who deliberately leaves the front of her house uncleaned and unpainted, added: 'It's very nice that people like our houses enough to want to photograph them. "But you get people who are influencers and they bring lots of gear with them, cameras, tripods, it's really annoying because they're talking outside and there's nothing you can do about it. "They sometimes do photo shoots, professional ones are fine, they're well organised and they don't upset anybody. "It's quite annoying when they don't ask the council for permission, it's disruptive. I don't want people to take photographs of my home. "I don't clean the front because I don't want people taking photographs. "If the weather is nice there's a lot of people. They come and sit on the steps which is private, I would tell them to move but some people don't feel they can. They hang their clothes on the railings, I have to tell them to move it. 'My privacy is interrupted, these houses go for a lot of money. Sometimes it gets point that it's not even worth it.' On nearby streets residents have taken to leaving out donation tins as a way of asking for compensation for the influencers intrusions. Andrew, who lives on Westbourne Park Road, just round the corner from the famous blue door, said his neighbours have taken to putting up ropes and chains to stop entitled influencers sitting on their front steps. He said: "They are oblivious to you completely. You just have to walk past them if they are in the middle of their photograph." Is your street overrun with annoying influencers and tourists? Email 11 11
