Osara: A coastal tourism experience redefining Dhofar's khareef season
Majid Samhan Al-Mashli, one of the project's founders, said 'Since the launch of the project, we have been keen to present innovative ideas that are in line with visitors' aspirations, and we constantly strive to develop the various facilities of 'Osara' to enhance the quality of the tourism experience.' He pointed out that a new electric games area was added this year within the adventure area, to provide a safe and enjoyable environment for children and their families.
In addition to the waterfront and a playground, the site includes a popular market showcasing Omani crafts and traditional products for which Dhofar Governorate is famous. Various retail outlets are also located throughout the site, contributing to supporting productive families and local brands. 'Osara' also includes a theater hosting cultural and entertainment events targeting all age groups, along with quiet beach seating areas that combine entertainment and relaxation.
It's worth noting that the 'Osara' project is distinguished by its environmental nature, as it was constructed using recycled wood, making it a model for sustainable tourism.
OSARA is supported by Dhofar Municipality, the Public Authority for Small and Medium Enterprises Development, and the Port of Salalah, as part of its efforts to support youth initiatives and enable local entrepreneurs to contribute to boosting tourism during the autumn season.
The 'Osara' tourism project, set along Salalah's scenic Raysut Beach, has emerged as a key destination during Dhofar's Khareef Season 2025. Launched by young Omanis in 2022, the project has seen several upgrades this year, particularly along the waterfront. The redesigned beachfront now features expanded sea-view areas, open seating, and a range of cafés and restaurants directly overlooking the shore, all aimed at enhancing the visitor experience.
Majid Samhan al-Mashli, one of the founders, told Oman News Agency (ONA), 'Since Osara's inception, we've been committed to offering fresh, innovative ideas that meet visitor expectations. Each year, we work on improving the project's features to elevate the tourism experience.' Among the new additions this season is an electric games zone within the adventure area, designed as a safe and fun space for children and families.
Beyond the waterfront, Osara also includes a playground and a vibrant market showcasing traditional Omani crafts and Dhofar's famous local products. Spread across the site are retail outlets that support local brands and productive families. A dedicated theatre hosts cultural and entertainment events catering to all ages, while quiet beachside seating offers a peaceful escape.
What sets Osara apart is its eco-conscious design. Built using recycled wood, it serves as a model of sustainable tourism. The project is supported by Dhofar Municipality, the Public Authority for Small and Medium Enterprises Development, and the Port of Salalah — all working to empower youth initiatives and drive local tourism during the autumn season.
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