Nigeria's dog owners hit with surging pet food prices amid cost of living crisis
Photo:
123rf
By
Ben Ezeamalu
, Reuters
Nigeria's two-year-old cost of living crisis, which has seen the price of grocery staples like rice rise over 100 percent since 2023, has reached the relatively affluent class of dog owners, who are struggling to feed their pets because of soaring food costs.
Keeping animals as pets is a recent trend in Nigerian society, where traditionally people were more likely to live with chicken or goats reared for food.
Over the past two decades, there was a rise in the number of households in urban areas keeping pet dogs, often for security in a country plagued by violent crime, but also for companionship. No precise data are available on dog ownership, but a 2023 survey by research agency TGM Statbox indicated that around 42 percent of Nigerians own pets.
However, in a sign of economic hard times hitting across society, that is an increasingly expensive luxury.
One dog owner, Peter Anthony, a student who lives with his parents in the southwestern city of Ibadan, said feeding his German Shepherd, Flora, was never previously a concern for the family.
"Before the whole high cost of living saga, feeding her was so easy," he said, waiting for Flora at a pet hospital where she had been treated for an ear condition.
"But now, by the time you pick out that money from your pocket, you'd know that something has left you," he said.
The family now feeds Flora a smaller daily ration of noodles mixed with fish or eggs, Anthony said.
Flora's owners are among the lucky ones who are still able to keep their dog healthy, even footing vets' bills.
In a crisis that began when government removed a fuel subsidy and devalued the naira currency in May 2023, inflation has been in double digit territory, hitting 34.80 percent last December, the highest in three decades, before easing to 23.71% in April.
Latest World Bank data shows that 31 percent of Nigeria's more than 200 million citizens live below the international extreme poverty line of $2.15 per day.
While pet owners are not among the country's poorest, they are feeling the pinch. Some dog breeders say they are reducing their activity because so many pet owners are struggling.
Sarah Mokelu, who has a business importing dogs from Russia, has reduced the frequency of her trips there to about once every three months, from twice a month previously, because of surging prices and a drop in sales.
During her twice a month trips, she said she would bring between 15 and 20 dogs. Now, during her last trip in May, she brought in six dogs.
"Feeding has really humbled a lot of people," said Mokelu, 63, at her home in the Ejigbo neighbourhood of Lagos. "There was a feed we bought about six months ago for 40,000 naira ($25.70), now we're buying for 70,000 naira."
This price, for a 15-kg (33-lb) bag, is the same as the country's minimum monthly wage of 70,000 naira.
Akindele Olunloyo, CEO of a dog importing company called Pet Lovers Nigeria, said all of his costs - animals, food, transport, permits, airport fees - had risen so much that he had changed his business model.
Olunloyo runs an online platform that helps Nigerians buy and sell pets. He said 90% of the people on the site were interested in buying and selling dogs at a price range of 20,000 to 100,000 naira, well below the price he might charge for an imported dog, which could be in the 300,000-500,000 naira range.
"I now import only for clients who are interested in buying their own food, high net worth Nigerians who place specific orders," he said.
Several breeders said they had switched from imported dog foods to cheaper alternatives, like mixing rice or noodles with fish eggs.
As imported dog food has become unaffordable for many, business has improved for local pet food producers.
"People not being able to afford the foreign kibbles ... made people to look in our direction," said Theresa Iwhewhe, who owns a pet hospital and pet food producing company in Ibadan.
There is hardly any data on locally produced pet foods. But research firm ReportLinker says imports into Nigeria are expected to decline to 769,000 kg by 2028, down from around 1.3 million kg in 2023.
- Reuters
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
RNZ News
23-07-2025
- RNZ News
Dog owners granted temporary reprive over off-leash ban
Dog owners passionately advocating for an off-leash area have been granted a last minute reprieve, for now. The High Court has granted an interim order allowing dogs to run off-leash in the bowl area of Auckland's popular Monte Cecilia Park. It will continue until a judicial review is heard into a decision by the Puketapapa local board to ban off-leash dogs there as of next Friday. Acting Chairperson of Dog Lovers of Monte Cecilia, Shireen Chua spoke to Melissa Chan-Green. To embed this content on your own webpage, cut and paste the following: See terms of use.
RNZ News
16-07-2025
- RNZ News
Charities see alarming levels of poverty as families struggle
There are a dozen people in the Latu household in the Auckland suburb of Mangere, but not enough beds for everyone. Three of Unaloto Latu's children have to sleep on couches in the living room. "Those three big chairs over here, our younger children sleep here... we know that sometimes it's hard for them but they have no choice." She and her husband have eight children aged between six and 18, and two relatives staying. Her husband has been off work with a knee injury for about three years and their household income, reliant on the benefit, is always stretched. They are not alone - social services said they are seeing an alarming level of poverty as families struggle with the cost of living. Unaloto Latu. Photo: RNZ / Marika Khabazi Four agencies RNZ spoke to said they regularly hear of families sleeping in one room and turning off the power during the day as they try to stay warm and pay their electricity bills. Charities - including the city missions, Variety, Kids Can and Family Works - are running winter appeals to help support families facing hardship. Latu sells her homemade cakes to help pay for eggs and milk for her family - but it is not enough. "Kids can go without milk, meat and bathroom stuff, cleaning stuff. Sometimes they need clothes and shoes, broken, husband can fix it he says he can get another two weeks from that." The power and internet bills are paid but Latu said dinner is sometimes just rice - her children's schools are part of the government lunch programme. "Sometimes if we have, we have. If not, they come [home] and just go in their room," she said. "It's crazy right now and it looks like everything in the shop is going up each before i can buy six [bottles] milk a week for our kids but now two." Latu said she sometimes struggles to remain positive. "It is so hard but I always say to my friends and family I don't want to sit down and focus on that side, because I'm a very emotional person I'm going to cry the whole day not doing anything thinking of those things. I try to keep moving forward." Latu said she is grateful to Variety for sponsoring her children, meaning they each receive $50 a month as a contribution to household costs. Stats NZ figures show electricity costs have gone up almost 9 percent since June last year. Petrol has gone up 15.5 percent over the same period. Consumer NZ's annual energy retailer survey found seven percent of New Zealanders have had to take out loans to pay their power bills - unchanged since last year. Chief executive Jon Duffy said the number of people concerned about the cost of electricity has jumped 10 percent in the last year. "These financial concerns have led us into a dire situation where 11 percent of people are underheating their homes." Duffy said the underlying market structure needs an urgent overhaul in order to slow down the growing number of New Zealanders experiencing energy hardship. This week, the Electricity Authority announced it would force big electricity retailers to offer cheaper prices for off-peak power use prices, and fair prices to people who sell surplus power to the grid from roof top solar panels at peak times. It is changing sector rules to require retailers with more than five-percent market share to offer time of use prices from the middle of next year, after a report by a joint task force of the Authority and the Commerce Commission. The changes were aimed to give consumers more choice in how and when they use power, and put downward pressure on prices. Presbyterian Support Northern general manager of social services Grenville Hendricks said this winter is worse for those on the breadline. The organisation is helping 800 fewer families after its government funding was cut by $1.5 million last year. "Agencies are struggling to keep their services running, let alone try and support people coming in," he said. "It's also a challenge when there's been issues around benefit payments, there's been reductions in the numbers of available social housing." Hendricks said that all contributed to people struggling to pay their bills, including power. "People are trying to manage as best they can, but given all the other circumstances that are currently happening in New Zealand with the cost of living, unemployment, reduction in social services, it means that actually the power challenge becomes exacerbated." He said they have heard of families sleeping in one room and children sharing beds to keep warm, and that the health of those not sleeping in beds or in damp mouldy houses was suffering. Zero Hunger Collective executive officer Tric Malcolm said she is hearing examples across the country of families struggling to pay for basics. "What is normal now, most people wouldn't have even dreamed of several years ago." She said for the first time in almost a decade they were hearing stories of families across the country struggling to keep their power on this winter. "I haven't heard these stories since the global financial crisis. Families are putting the heating on in one room and sleeping in that one room so that they can save energy," Malcolm said. "It's those moments that cause me worry and make me feel sad because people aren't able to access good dry, warm homes because they don't have enough funds in their household income." She said people then reduce the amount that they eat. Auckland City Missioner Helen Robinson said its services are experiencing increased demand and people would often cover their rent and utilities before buying food. "People are making terrible, terrible choices. Do I send kids to school, do I have the power on? Do I pay for the washing machine to be fixed, do I have the power on? Do I get food?" she said. "What we know is that the demand for food, so therefore the inadequacy of people's weekly income, is significantly increasing, so much so that we can't meet the need and I am deeply distressed to acknowledge that." Variety sponsors about 10,000 children and chief executive Susan Glasgow said the wait list has more than 3000 children living in material deprivation. "Unfortunately these are children all throughout New Zealand who are living in material deprivation, in cold, damp homes, sleeping on the floor, not having enough school uniforms to go around all the children in a household, they're living in really tough times." Glasgow said they hear from families regularly who are struggling to afford to heat their homes, and they often sleep in one room sometimes with the oven on for warmth. "New Zealand is teetering on the brink. I think if we don't take some pretty severe steps very soon we're going to see more children plunged into poverty and the long term outcomes for New Zealand are going to be dire," she said. "We want a healthy, vibrant group of young people who can contribute to our economy, who are well educated, who can support us in our dotage. You know, it's just good for New Zealand to invest, and it's not about charity, it's about investment in our future as a country." Unaloto Latu dreams of a bright future for her children and encourages them to help others. "Our hope for our children, we always teach them to go to school and study hard so you can get a job that will give you what you need." And when they have grown up, Latu has dreams of her own. "For myself, my hope and dream is when my kids are all in good places I want to travel around the world." Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
RNZ News
16-07-2025
- RNZ News
Cost of living: Charities see alarming levels of poverty as families struggle
There are a dozen people in the Latu household in the Auckland suburb of Mangere, but not enough beds for everyone. Three of Unaloto Latu's children have to sleep on couches in the living room. "Those three big chairs over here, our younger children sleep here... we know that sometimes it's hard for them but they have no choice." She and her husband have eight children aged between six and 18, and two relatives staying. Her husband has been off work with a knee injury for about three years and their household income, reliant on the benefit, is always stretched. They are not alone - social services said they are seeing an alarming level of poverty as families struggle with the cost of living. Unaloto Latu. Photo: RNZ / Marika Khabazi Four agencies RNZ spoke to said they regularly hear of families sleeping in one room and turning off the power during the day as they try to stay warm and pay their electricity bills. Charities - including the city missions, Variety, Kids Can and Family Works - are running winter appeals to help support families facing hardship. Latu sells her homemade cakes to help pay for eggs and milk for her family - but it is not enough. "Kids can go without milk, meat and bathroom stuff, cleaning stuff. Sometimes they need clothes and shoes, broken, husband can fix it he says he can get another two weeks from that." The power and internet bills are paid but Latu said dinner is sometimes just rice - her children's schools are part of the government lunch programme. "Sometimes if we have, we have. If not, they come [home] and just go in their room," she said. "It's crazy right now and it looks like everything in the shop is going up each before i can buy six [bottles] milk a week for our kids but now two." Latu said she sometimes struggles to remain positive. "It is so hard but I always say to my friends and family I don't want to sit down and focus on that side, because I'm a very emotional person I'm going to cry the whole day not doing anything thinking of those things. I try to keep moving forward." Latu said she is grateful to Variety for sponsoring her children, meaning they each receive $50 a month as a contribution to household costs. Stats NZ figures show electricity costs have gone up almost 9 percent since June last year. Petrol has gone up 15.5 percent over the same period. Consumer NZ's annual energy retailer survey found seven percent of New Zealanders have had to take out loans to pay their power bills - unchanged since last year. Chief executive Jon Duffy said the number of people concerned about the cost of electricity has jumped 10 percent in the last year. "These financial concerns have led us into a dire situation where 11 percent of people are underheating their homes." Duffy said the underlying market structure needs an urgent overhaul in order to slow down the growing number of New Zealanders experiencing energy hardship. This week, the Electricity Authority announced it would force big electricity retailers to offer cheaper prices for off-peak power use prices, and fair prices to people who sell surplus power to the grid from roof top solar panels at peak times. It is changing sector rules to require retailers with more than five-percent market share to offer time of use prices from the middle of next year, after a report by a joint task force of the Authority and the Commerce Commission. The changes were aimed to give consumers more choice in how and when they use power, and put downward pressure on prices. Presbyterian Support Northern general manager of social services Grenville Hendricks said this winter is worse for those on the breadline. The organisation is helping 800 fewer families after its government funding was cut by $1.5 million last year. "Agencies are struggling to keep their services running, let alone try and support people coming in," he said. "It's also a challenge when there's been issues around benefit payments, there's been reductions in the numbers of available social housing." Hendricks said that all contributed to people struggling to pay their bills, including power. "People are trying to manage as best they can, but given all the other circumstances that are currently happening in New Zealand with the cost of living, unemployment, reduction in social services, it means that actually the power challenge becomes exacerbated." He said they have heard of families sleeping in one room and children sharing beds to keep warm, and that the health of those not sleeping in beds or in damp mouldy houses was suffering. Zero Hunger Collective executive officer Tric Malcolm said she is hearing examples across the country of families struggling to pay for basics. "What is normal now, most people wouldn't have even dreamed of several years ago." She said for the first time in almost a decade they were hearing stories of families across the country struggling to keep their power on this winter. "I haven't heard these stories since the global financial crisis. Families are putting the heating on in one room and sleeping in that one room so that they can save energy," Malcolm said. "It's those moments that cause me worry and make me feel sad because people aren't able to access good dry, warm homes because they don't have enough funds in their household income." She said people then reduce the amount that they eat. Auckland City Missioner Helen Robinson said its services are experiencing increased demand and people would often cover their rent and utilities before buying food. "People are making terrible, terrible choices. Do I send kids to school, do I have the power on? Do I pay for the washing machine to be fixed, do I have the power on? Do I get food?" she said. "What we know is that the demand for food, so therefore the inadequacy of people's weekly income, is significantly increasing, so much so that we can't meet the need and I am deeply distressed to acknowledge that." Variety sponsors about 10,000 children and chief executive Susan Glasgow said the wait list has more than 3000 children living in material deprivation. "Unfortunately these are children all throughout New Zealand who are living in material deprivation, in cold, damp homes, sleeping on the floor, not having enough school uniforms to go around all the children in a household, they're living in really tough times." Glasgow said they hear from families regularly who are struggling to afford to heat their homes, and they often sleep in one room sometimes with the oven on for warmth. "New Zealand is teetering on the brink. I think if we don't take some pretty severe steps very soon we're going to see more children plunged into poverty and the long term outcomes for New Zealand are going to be dire," she said. "We want a healthy, vibrant group of young people who can contribute to our economy, who are well educated, who can support us in our dotage. You know, it's just good for New Zealand to invest, and it's not about charity, it's about investment in our future as a country." Unaloto Latu dreams of a bright future for her children and encourages them to help others. "Our hope for our children, we always teach them to go to school and study hard so you can get a job that will give you what you need." And when they have grown up, Latu has dreams of her own. "For myself, my hope and dream is when my kids are all in good places I want to travel around the world." Sign up for Ngā Pitopito Kōrero , a daily newsletter curated by our editors and delivered straight to your inbox every weekday.
