Clean Feed Trends Fuel Growth in Compound Feeds and Additives
Consumer concerns about antibiotic resistance and a desire for cleaner, more transparent food production methods are among the primary drivers of this shift. The rise in demand for both natural and organic feed additives, including phytogenic, probiotics, and prebiotics is a prominent development in this field.
Key Growth Drivers and Opportunities
Rising Focus on Animal Welfare: The natural feed that encourage the health promotion of animals without depending on other synthetic chemicals or antibiotics are key factors of growing focus of animal welfare. Ethically sourced animal products are more preferred by consumers and regulators that push the compound feed producers to produce more plant-based, organic and enzyme-rich additives. The animal digestion, nutrition and immunity are boosted with natural solutions along with overall well-being. This measure also supports and aligns with sustainable and humane livestock practices.
Challenges
Major challenges consist of animal welfare and health concerns with consumers and livestock producers driving more demand for feed formulations encouraging health of animals and utilizing the natural additives. As more consumers purchase prefer animal products sourced from ethically raised livestock, the purchasing decisions are influenced with growing awareness that excludes the growth promoters and antibiotics slowing down the market growth. Producers are adopting feed solutions that incorporate natural ingredients that has good health impact.
Innovation and Expansion
NOVUS and Ginkgo Team Up for Next-Gen Feed Additives
In October 2024, to develop modern feed additives for animal agriculture, NOVUS International announced a partnership with Ginkgo Bioworks. The given collaboration has great emphasis on promoting synthetic biology for creating sustainable and precise solutions regarding the animal nutrition, aiming to improve the livestock health and overall performance.
The advanced cell programming platform of Ginkgos and NOVUS's animal nutrition expertise boos t innovation in bio-based and plant-based additives. A growing trend is reflected with given strategic move towards sustainable solutions in current animal agriculture.
Volac Launches Feed Additives Division for Sustainable Livestock
In March 2023, a New feed additives division was launched by Volac which is a UK-based company to majorly focus on production of sustainable livestock. To provide technical support and evidence-based products that are designed to enhance the efficiency and sustainability of production of livestock systems on global scale.
The strategic initiative aims for reducing the environmental impact, improving animal performance and driving more profitability for farmers. With integration between on-farm application and research-based development, Volac solidifies its position as key player in sustainable animal agriculture.
Sustainable Additives, Expanding Markets
The key players operating in the compound feeds and additives include, Cargill, Incorporated, ADM, Guangdong Haid Group Co., Ltd, New Hope Group, LAND O'LAKES, and others aiming antibiotic resistance and a desire for cleaner, more transparent food production methods are among the primary drivers of this shift.
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