Flipkart's new campaign redefines smart shopping with unmatched flair

Time of India

3 hours ago

HighlightsFlipkart has launched its upgraded loyalty program, Flipkart Plus, which now offers an additional five percent discount on all products through a rewards currency called SuperCoins. The new advertising campaign features a fun digital film starring a trendy grandfather and grandmother who demonstrate how Flipkart Plus enhances the shopping experience with style and savings. Rahat Patel, Vice President of Loyalty at Flipkart, emphasized that Flipkart Plus is designed to provide exceptional value to customers on a daily basis, rewarding them with SuperCoins for every purchase.
Flipkart, India's homegrown
e-commerce marketplace
, has unveiled its upgraded loyalty programme '
Flipkart Plus
' in a new campaign that showcases how every shopping transaction on Flipkart can be a rewarding experience.
Flipkart Plus is Flipkart's flagship membership program, offering great savings and shopping privileges that enable customers to shop smarter. At the heart of the program is
SuperCoins
, which is the rewards currency that, for the first time, now unlocks an extra five per cent off across all Flipkart products.
The new Flipkart Plus campaign features a digital film starring an effortlessly cool Dadaji and Dadiji, who break stereotypes and redefine
smart shopping
with unmatched flair.
Set against the lively backdrop of a semi-urban terrace, the ad opens with Dadaji skateboarding in shades and headphones while watering plants, setting the tone for a cheeky, high-octane narrative.
A neighbor's playful question, 'Inki pension dollars mein aati hai kya?' is met with a quip from Dadiji: 'Flipkart Plus se aati hai! SuperCoins milte hain har order pe!' She then reveals how SuperCoins unlock extra savings of give per cent off across categories like electronics, fashion, and daily essentials while flaunting a slick Bluetooth speaker.
The film culminates in a rhythmic hip-hop groove, as the senior duo dances with panache, making a bold statement: loyalty is best served with swag. The Flipkart blue and yellow flash across the screen with a final message: 'SuperCoins matlab Super Savings'.
Rahat Patel, vice president - loyalty, Flipkart, said, 'Flipkart Plus aims at delivering unmatched value to its customers every single day. Our most engaged customers, part of the Plus program, earn SuperCoins on every order.'
The campaign is conceptualised and executed by Boat House Media in collaboration with FCB Kinnect, and showcases Flipkart's continued focus on building
cultural resonance
through storytelling. To ensure widespread reach and cultural resonance, the film will be available in multiple languages, including Hindi and Kannada.
Watch the video here: