
Meet Our Mentors – Empowering You and Strengthening Your Company
Whether you operate on a national, European, or global level — and whether you are an emerging leader or a seasoned executive the need for continued learning and fresh perspectives has never been greater. The hospitality and travel industry is evolving rapidly. To stay ahead, we must embrace growth, connection, and lifelong learning.
Why Mentorship Matters – For Individuals and Companies – Do You Need an Internal or External Mentor?
The best scenario is to have both. While internal mentors provide vital guidance within a company's culture, an external mentor brings new perspectives, broader industry insights, and impartial support. This creates a powerful complement to internal development programs.
Companies that encourage external mentorship signal they invest in their people which builds loyalty, sharpens skills, and strengthens the business. An external mentor is not a replacement for internal leadership – they are an additional resource to help your team grow and thrive.
That's exactly what HSMAI Europe's mentorship program offers!
Why Join?
Our pan-European program is cross-disciplinary and connects people across companies and countries. It's designed to benefit both mentors and mentees — personally, professionally, and in a way that strengthens your organization and the broader industry.
Offered at No Cost to HSMAI Europe Member Companies
For Mentees – Tailored Guidance at Every Stage
Whether you're entering the industry, stepping into leadership, or looking to evolve in your senior role, HSMAI Europe's mentorship program connects you with a mentor who understands your needs. Our mentor network includes both senior executives and next-gen leaders — each selected for their passion, expertise, and desire to give back.
For Mentors – Share Your Experience and Keep Learning
Many of our 30 mentors tell us they would also like a mentor themselves — a reminder that growth is continuous. We are expanding our mentor network and welcome professionals who want to support others while enhancing their own leadership.
Who Can Be a Mentee?
From new managers to seasoned directors or top leaders, anyone working in hospitality or travel can apply. You will gain personalized advice, industry insights, and access to a supportive peer network — all designed to help you succeed.
About the 1 year HSMAI Europe Mentor Program
The HSMAI Europe Mentor Program is an initiative designed to create meaningful and productive mentor-mentee relationships. Here's what you can expect:
Comprehensive Support: We provide resources, tools, and guidance to ensure a successful mentorship experience, such as the HSMAI Europe Personal And Professional Growth Handbook
Monthly meetings between mentor and mentee
Flexible Engagement: The program is designed to fit into your busy schedule, with virtual and in-person options.
Make an Impact: Be part of a network across Europe, fostering collaboration and innovation in the industry
And remember, whether you are a mentor or a mentee, the company you work for is, of course, a member of HSMAI Europe
Meet our 30 Mentors
Mentees can apply here
Best regards,
Ingunn Hofseth
President & CEO
HSMAI Europe
&
Helle Luxe
Leader Mentorship Program
HSMAI Europe
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