Indian government clarifies it's not coming after samosas and jalebis after outrage
The government said it instead directed that cautionary boards be put up in public areas to raise awareness on harmful consumption of processed food.
On Monday, Indian media reported that the Food Safety and Standards Authority of India (FSSAI) has identified 14 snack items, including popular Indian street snacks like samosas, pakodas (fritters), vada pav (a spiced potato patty sandwiched in a bread roll), and some varieties of biscuits, which will be accompanied by clear cautionary notices in cafeterias and public venues.
However, the following day, the ministry released a clarification stating that their advisory towards food products focused on 'display of boards in various workplaces such as lobbies, canteens, cafeterias, meeting rooms' and was aimed as a 'behavioural nudge to make people aware about hidden fats and excess sugar in all food products and not specifically to any particular food product'.
📢Advisory issued by Union Health Ministry to display Oil and Sugar Boards in workplaces is an initiative to promote healthier dietary habitsThese Boards serve as behavioural nudges regarding hidden fats and excess sugar in various food productsThe Advisory does not direct…
— PIB India (@PIB_India) July 15, 2025
According to The Indian Express, the directive was issued by health secretary Punya Salila Srivastava on 21 June, and stated that a 'display of Sugar and Oil Boards as an initiative to promote healthier dietary habits in various settings' was being proposed.
The directive included some samples of food items that included Indian snacks like samosas, kachoris, and vada pavs, as well as burgers, cakes, chocolates, and carbonated drinks as well.
The initiative, which has already begun rolling out in cafeterias of state-run facilities like AIIMS Nagpur, comes amid growing concern over India's escalating lifestyle disease burden.
Health experts, the Indian Council of Medical Research and the National Institute of Nutrition have reportedly backed the initiative, stating that it supports a larger effort to combat India's growing epidemic of non‑communicable diseases such as diabetes, hypertension and cardiovascular disease.
Thanks to Hon'ble @PMOIndia @narendramodi ji's push for healthier workplaces, @MoHFW_INDIA has urged all govt offices to prominently display Sugar Boards. Sharing model Sugar Boards to display in offices. Tag us in your stories/postsDownload: https://t.co/jNDDpe1TIX @ICMRDELHI pic.twitter.com/dAbATBF2ra
— ICMR - National Institute of Nutrition (@ICMRNIN) July 8, 2025
'It's the beginning of food labelling becoming as serious as cigarette warnings. Sugar and trans fats are the new tobacco. People deserve to know what they're eating,' cardiologist Dr Amar Amale, head of the Nagpur chapter of the Cardiological Society of India, told the Times of India.
Dr Rajiv Kovil, head of diabetology at Zandra Healthcare, told IndiaTimes: 'These high-calorie snacks contribute to obesity, which is a gateway to numerous chronic conditions'. He added that they also lead to excessive calorie intake with minimal nutritional value, as well as worsen digestive problems, raise the risk of fatty liver and insulin resistance, and contribute to cognitive decline, mood disorders, inflammation, hormonal imbalance, and an overall weakened immune system.
According to the International Diabetes Federation, over 77 million Indians live with type 2 diabetes, or roughly 9 per cent of adults, with diabetes-related complications accounting for nearly 2 per cent of all deaths annually.
A Chennai-based study published in the American Journal of Clinical Nutrition found that individuals consuming high levels of refined grains, like those used in samosas and jalebis, were nearly eight times more likely to develop metabolic syndrome, which includes risk factors such as high blood pressure, insulin resistance, and abdominal obesity.
The Indian government is poised to impose warning boards alongside beloved Indian snacks like samosas and jalebis to highlight their hidden oil, sugar, and trans-fat content (AFP via Getty Images)
At the same time, the World Health Organization has flagged trans fats, a common component of Indian street foods, as responsible for over 77,000 cardiovascular deaths each year in India.
However, the move has met with significant criticism from nutritionists who have argued that this campaign unfairly targets traditional Indian foods. Celebrity nutritionist Rujuta Diwekar, who has long championed indigenous food instead of Western alternatives, posted a message on her social media questioning why processed snacks continue to be eaten without warning.
'Tobacco is an independent risk factor. It harms irrespective of environment and lifestyle. There is ample proof of that. Samosa and jalebi ne aap ka kya bigada hai? ( What have samosas and jalebis done to deserve this?) If we are serious about health warnings – colas, chips, cookies etc. must get them first. Regulate and tax big food,' she wrote.
'Ultra-processed food products are the real problem. And there is ample proof of that, too,' Diwekar added in her caption.
Milind Deora, MP, in a post on social media platform X noted that the Parliamentary Subordinate Legislation Committee is currently reviewing food regulator FSSAI's plans to tackle India's growing obesity crisis.
'We have unanimously advocated uniform regulations across all food categories, including alcohol, so Indian food isn't unfairly targeted while MNCs continue to market Western junk unchecked'.
Former parliamentarian Milind Deora also criticised the government's focus in a post on X, formerly Twitter, urging a level playing field so that 'Indian food isn't unfairly targeted while MNCs continue to market Western junk unchecked'.
In light of @MoHFW_INDIA's move to inform consumers about ingredients in samosas & jalebis, the Parliamentary Subordinate Legislation Committee, which I chair, is currently reviewing @fssaiindia's plans to tackle India's growing #Obesity crisis, in line with PM @narendramodi ji's… pic.twitter.com/nfx185hmR0
— Milind Deora | मिलिंद देवरा (@milinddeora) July 14, 2025
Reactions from Indians have been mixed; while some see the warnings as overdue, others have questioned whether the signs will truly change eating habits or serve to stigmatise comfort foods.
'Let's also have them on packaged foods, processed foods, pizzas, burgers, cold storage meats, chips, soft drinks, etc?' wrote writer Kiran Manral.
'You don't eat jalebis and samosas for health. You indulge for delight unlike alcohol or cigarettes or pan masala. While former are indulgences (not necessarily healthy), they don't fit into the same category as products that require health warnings,' wrote a person on X.
The bridges fall with unprecedented frequency, people die but the regime worried about health risks of samosa-jalebi-pakora. What a cruel joke it has become.
— Urvish Kothari ~ उर्वीश कोठारी (@urvish2020) July 15, 2025
I support a statutory warning on samosa-jalebi. It should say in bold letters: It's criminal to have just one.https://t.co/rnLEwfWwNH pic.twitter.com/gfNdXeEC8C
— ᴋᴀᴍʟᴇsʜ sɪɴɢʜ / tau (@kamleshksingh) July 14, 2025
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