Inside the $200 a haircut salon where AFL heartthrob Bailey Smith gets his locks maintained
The Geelong Cats midfielder has built a strong reputation for his explosive pace, fitness and ball-winning ability, but off the field, it's his famous hair that often steals the spotlight.
The 23-year-old gets his trademark look maintained at Joey Scandizzo Salon in South Yarra, one of Melbourne 's most high-end hair studios.
Smith was photographed getting his iconic mullet tended to this week, sharing a cheek middle finger salute to the camera operator.
A men's haircut here can cost anywhere between $100 and $200, depending on which stylist you choose.
If you book in with Scandizzo himself - one of the most awarded hairdressers in the country - you'll be paying top dollar.
Smith's blonde mullet has become a part of his brand. It's been copied by fans, discussed on footy shows, and even trended online.
In 2022, when he trimmed it for a body wash campaign, it made national headlines - not because it disappeared, but because it changed just enough to keep people talking.
Joey Scandizzo's salon is known for sharp cuts, luxury service and a client list full of celebrities, sports stars and TV personalities.
They offer more than just a standard trim. The full experience includes a wash, precision cut, blow-dry and styling tailored to your look.
Bailey's choice of salon isn't just about looking good. In the modern AFL, players are more visible than ever, and their image off the field can be just as important as their performance on it.
Smith has embraced that reality and built a brand that reaches beyond the four quarters of a game.
He made his debut for the Bulldogs in 2019 and has since played over 100 games including a high-profile move to Geelong in the off-season.
His breakout year came in 2021, when he starred in the finals series and kicked one of the goals of the year in the preliminary final against Port Adelaide.
He finished that season as one of the most marketable players in the league.
He has since signed endorsement deals, launched his own fashion line with Cotton On, and built a huge social media following with over 370,000 fans on Instagram.
His look plays a big role in that popularity.
Young fans try to copy his style, and he often trends online just as much for his hair and fashion as for his footy highlights.
The team at Joey Scandizzo help keep that look on point. Along with $200 haircuts, the salon offers colour work, beard trims, restyles and scalp treatments.
Everything is designed to suit the individual, which is why it's become a favourite among high-profile athletes like Smith.
And while the price tag might raise eyebrows for some, it's all part of maintaining a personal brand in 2025.
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