ATP ventures into fashion apparel in collaboration with Palmes
The collection, launching ahead of the US Open taking place in Flushing Meadows, New York, offers a limited-edition capsule of tennis apparel and accessories, including T-shirts, polo tops, tennis shorts, caps and a tote bag, combining Palmes' modern and accessible approach to tennis with ATP branding. ATP + Palmes collection Credits: Palmes by Raphaël Gaultier
This collaboration forms part of a broader strategy from the ATP to elevate its cultural resonance through partnerships with forward-thinking brands, as it looks to enter the fashion and lifestyle space, building on its long-standing partnership with Lacoste, which outfits ATP staff and officials. Alongside fashion, the ATP is also investing in content, technology and licensing to elevate the fan experience.
Joan Carrera López, vice president of licensing and retail at the ATP, said in a statement: 'Tennis and fashion have an iconic shared history. We're proud to put the ATP brand – and some incredible products – into the hands of fans around the world.
'This is part of a bigger journey for us in the fashion and lifestyle space, and we're energised to be collaborating on it with Palmes.' ATP + Palmes collection Credits: Palmes by Raphaël Gaultier
The ATP + Palmes collection will debut on Palmes.co and at Palmes' Copenhagen flagship store, alongside a brick-and-mortar launch at Gem Home in New York's NoLita neighbourhood. The New York pop-up, running until August 24, will offer the collection alongside a curated display of archival tennis books and antiques.
This will be followed by a wider release globally from August 26 with retailers End, Fwrd, Ounass, Kapok, Care of Carl and Illum. Prices range from 70 to 115 pounds.
Commenting on the collaboration, Nikolaj Hansson, founder of Palmes, added: 'I founded Palmes four years ago from a desire to bring a progressive feeling to tennis, expanding the appeal of the sport and its surrounding culture by blending my ideas around tennis and fashion with references to other creative disciplines, be it art, design, architecture or the like.
'Being tennis fanatics at heart, it is a dream come true to collaborate with an institution as iconic as ATP, presenting our shared love of tennis through a forward-thinking lens.' ATP + Palmes collection Credits: Palmes by Raphaël Gaultier
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Times
4 minutes ago
- Times
US Open: Emma Raducanu and Jack Draper to face qualifiers in first round
Emma Raducanu's status as the highest-ranked unseeded player in the US Open women's singles field did not result in a tough first-round test against the likes of Aryna Sabalenka and Iga Swiatek in Thursday's draw. The 2021 champion was instead thanking her lucky stars at Flushing Meadows after being pitted against a qualifier in her opening match. Despite a positive build-up to the final grand-slam tournament of the season — including a semi-final run at last month's Washington Open — Raducanu narrowly missed out on a seeding at a world ranking of No35. This meant that the 22-year-old was not afforded the protection given to the 32 highest-ranked competitors — two withdrawals pushed the seedings cut down to No 34 — who all play only unseeded players in the first two rounds.
Reuters
4 minutes ago
- Reuters
Nick Kyrgios withdraws from third straight U.S. Open
August 21 - Australian Nick Kyrgios withdrew from the U.S. Open for the third straight year on Thursday. Wrist, ankle and knee injuries have kept the former Wimbledon finalist largely out of action since 2023. Kyrgios, 30, is just 1-4 in singles matches this season and has dropped to No. 644 in the ATP rankings. A seven-time winner on the ATP Tour, Kyrgios peaked at No. 13 in October 2016. He has earned more than $12.6 million in prize money. He lost to Novak Djokovic in the 2022 Wimbledon final before reaching the quarterfinals at the U.S. Open that year, his highest finish there. --Field Level Media
Scotsman
33 minutes ago
- Scotsman
New plans to complete revamp of Glasgow Queen Street station - 7 years after last attempt was ripped down
Shops and offices to fill long-standing gap site beside concourse Sign up for the latest news and analysis about Scottish transport Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Plans to complete the redevelopment of Glasgow's second largest station have finally been unveiled - seven years after The Scotsman revealed a partially-constructed previous attempt costing up to £15 million would be torn down. Queen Street Station owner Network Rail announced on Thursday it was working on plans for new shops and offices on the 1.85 acre gap site east of the concourse along with a new entrance from North Hanover Street. Advertisement Hide Ad Advertisement Hide Ad The gap site is to the right of the station's arched roof, behind the Millennium Hotel that fronts George Square, with North Hanover Street to the right of the hotel | Network Rail It comes as the latest of a series of schemes to fill the site that stretch back some 20 years. It also follows the completion of a £120 million revamp of the concourse in 2020 which was extended south towards George Square along with the platforms to accommodate longer trains. However, in an extraordinary 11th hour rethink by Transport Scotland during that project in 2018, a building being constructed on the gap site was demolished after an estimated £3-15m of work because it was decided to scale up the plans. The building was due to have housed shops and space for rail staff, but Network Rail revealed it had paused the development while 'potential changes to the scope' were discussed with the Scottish Government agency. It said: 'If the discussions result in a new development, then we'd most likely have to remove the steelwork' - which is what happened. Advertisement Hide Ad Advertisement Hide Ad The partially-constructed building in the gap site in 2018 before it was pulled down | Robert Perry As part of the new plans, a 'proposal of application notices' has been submitted to the city council to create an 'enhanced Station Quarter' to 'improve the experience and station environment for the 15 million passengers a year who use the station, which is the Glasgow terminus for the main line to Edinburgh and trains north from the city. Network Rail, which is working with joint venture development partner blocwork, said the scheme would involve a 'landmark office building' and could support some 350 construction and permanent jobs. The UK Government-controlled body said the first phase would 'set a new standard for sustainable offices in the city' which could be followed by residential buildings. Advertisement Hide Ad Advertisement Hide Ad It said designs were being drawn up Scottish-based architects the Comprehensive Design Partnership (CDA), which was responsible for the MODA redevelopment at the former McEwan's brewery in the Fountainbridge area of Edinburgh. It is working with Arup, which was involved in the main Queen Street Station development project. A public consultation event into the plans is to be held in the autumn. Network Rail group property director Robin Dobson said: 'Aligning with Glasgow's 2030 City Centre Strategy, the plans unlock and transform disused railway land at the heart of the city, to enhance the station and create modern, connected spaces for people to live and work. Advertisement Hide Ad Advertisement Hide Ad
