Belkin Announces Record-Low Prices on Tech Essentials for Amazon Prime Day 2025
*All of the below deals will be their lowest price ever on Amazon
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Khaleej Times
an hour ago
- Khaleej Times
UAE: Study reveals consumer preferences during deal season
As summer reaches its peak in the UAE, sale events remain one of the key drivers for summer shopping, highlighting how customers increasingly time their purchases to these to maximise value. An independent research by Amazon with HarrisX found that 77 per cent of UAE shoppers feel a sense of satisfaction when getting something they want for less. Scoring a great deal is emotionally rewarding for many, often perceived as more exciting than certain life experiences, as 47 per cent find scoring a great deal more exciting than going on a spontaneous weekend trip, highlighting how deeply satisfying deal-hunting can be for consumers in the UAE. In a landscape full of digital options, there is growing affinity for digital subscriptions as more customers recognise the value of memberships that make their shopping experience more convenient. 'We found that 73 per cent of UAE shoppers agree that digital memberships make shopping more convenient. Their favorite elements of digital subscriptions are exclusive discounts (51 per cent), free delivery (49 per cent), and faster delivery (44 per cent) – all benefits that we currently offer as part of our Prime membership programme in the UAE. The research also revealed that memberships make customers more likely to shop with the same retailer repeatedly, showcasing the long-term value of programs like Prime,' Stefano Martinelli, Vice President of Amazon Middle East and North Africa, told Khaleej Times. This year, Amazon has extended its Prime Day sales to a full week, from July 25 to July 31. 'Today's customers are more strategic in their approach to sales events, always looking for ways to maximize their savings. Whether preparing for travel or stocking up on summer essentials, affordability is a core priority,' Martinelli said. According to the study, 29 per cent of UAE shoppers time their purchases around sales events; and 36 per cent are actively researching prices and using tools to ensure they get the best deals. This shows that UAE customers are shopping with greater purpose and precision. The study showed that 73 per cent of UAE shoppers prefer extended sale events because it gives them more time to decide what to buy. Furthermore, the research found that 75 per cent of UAE shoppers say it feels good to grab a deal before the product sells out. 'This excitement around limited time offers creates a thrilling shopping experience that resonates strongly with consumers in the UAE,' Martinelli said. The study also found that 77 per cent of UAE shoppers feel a sense of satisfaction when getting something they want for less. In 2024, top purchased products by Prime members in the UAE during Prime Day included smartphones, perfumes, moisturizers, makeup products, personal care appliances such as groomers, as well as grocery items including laundry detergent, batteries, pet food, and dishwasher cleaner. This year, Prime Day deals span over 30 categories. The Amazon-HarrisX study has shown that 33 per cent of customers in the UAE are more likely to buy a product only when it is on sale. 'We also found that customers in the UAE love the free delivery (59 per cent), exclusive discounts and deals (57 per cent), and faster delivery (45 per cent) that come with digital subscriptions. These subscriptions drive customer trust and loyalty, with 73 per cent of UAE shoppers agreeing that digital memberships and subscriptions make them more likely to repeatedly shop with the same retailer,' ' Martinelli said.
Arabian Business
19 hours ago
- Arabian Business
Amazon extends Prime Day sale due to ‘thoughtful shopping' shift in UAE, Saudi, says chief
Amazon has announced its longest-ever Prime Day in the Middle East, extending the annual shopping event to seven days from July 25 July-31, as customers in the UAE and Saudi Arabia increasingly adopt strategic approaches to spending. 'We are seeing a significant shift toward more thoughtful, strategic shopping — customers are no longer simply making impulse purchases but are becoming savvy deal-hunters who carefully research prices and strategically time their purchases around major sale events,' Stefano Martinelli, Vice President of Amazon Middle East and North Africa told Arabian Business. According to Martinelli, the research conducted by HarrisX for Amazon, combined with internal insights, shows a marked shift in shopping behaviour. Amazon Prime Day 2025 extended to seven Days in UAE, Saudi Arabia 'This approach to shopping shows how consumers are becoming more sophisticated in their purchasing decisions, particularly appreciating extended sale periods that allow them to make well-considered choices,' he said. According to the research, 80 per cent of Saudi Arabian shoppers and 75 per cent of UAE consumers report a strong sense of accomplishment when securing items during limited-time offers, with many saying it brings as much satisfaction as traditional leisure activities. Digital memberships are also growing in importance, with 81 per cent of Saudi shoppers and 73 per cent of UAE customers viewing them as essential for convenience. Globally, Amazon Prime now serves over 200 million paid members. 'Understanding these evolving preferences has continued to shape our approach to Prime Day, which we have now extended into a week-long sale event. I'm particularly proud of all the ways we are helping members make the most out of Prime Day, directly responding to local shopping preferences with an extended seven-day sale featuring millions of deals across brands they love, as well as ways to save even more through instant bank discounts, flexible payment options, fast and free delivery options,' Martinelli said. 'There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead whether Prime members are crossing items off their wish lists, preparing for summer trips, or getting ready for back-to-school season,' he added. Shoppers also prefer longer sales, with 73 per cent of UAE customers and 80 per cent of Saudi customers favouring extended periods. 'Shoppers across the UAE and Saudi Arabia are becoming increasingly strategic in their approach to major sales events like Prime Day. Our research shows that more than a third (36 per cent) of regional customers now actively research prices and utilise various tools to secure the best possible deals. In the UAE specifically, nearly one in three shoppers (29 per cent) deliberately time their purchases to coincide with sales events, showcasing a growing sophistication in shopping behavior and a clear focus on maximising value for money,' Martinelli said. Prime Day offers millions of deals across more than 30 categories, including access to products from Amazon US, UK and Germany through the Global Store. 'This extended format isn't just about giving Prime members more time to shop – it's about creating a more relaxed and convenient shopping experience for them,' he added. Prime Day 2025 offers week-long deals across 30+ categories in UAE, KSA For the first time, Prime Day also includes discounts in Amazon Bazaar, a recently launched in-app shopping experience featuring fashion, home and lifestyle products, with many items priced at AED25 or less. Amazon has focused on fast delivery as a core trust driver. 'Today, we offer Same-Day Delivery and Next-Day Delivery options across major cities in both the UAE and Saudi Arabia, demonstrating our commitment to speed and convenience. Our delivery network has expanded substantially across both countries, allowing us to reach customers faster than ever before, with some items arriving in as little as a few hours in select cities,' Martinelli explained, highlighting a recent partnership with UAE-based 7X to transform urban delivery in Dubai. 'This type of innovation, alongside our existing delivery infrastructure and AI-powered systems, helps us prepare for high-volume shopping events like Prime Day, ensuring we can maintain our delivery promises to customers even during peak periods,' he said. Prime membership in the region, priced at AED/SAR 16 per month or AED/SAR 140 annually, offers benefits including unlimited free same-day and one-day delivery on eligible items, free international delivery, and access to entertainment services such as Prime Video and Prime Gaming. In the UAE, members also get Deliveroo Plus Silver and Amazon Fresh. Popular categories during previous Prime Days included electronics, beauty, grocery, health and personal care, and home. This year's deals include brands such as Samsung, Dyson, Bose, Tommy Hilfiger, and Adidas, as well as local small businesses. 'Prime Day is more than just a sale — it's our way of celebrating and thanking our valued Prime members. This special event is curated exclusively for Prime members, offering them access to millions of deals across more than 30 categories, including access to incredible deals from Amazon US, UK and Germany via the Global Store. Prime Day combines incredible exclusive deals with all the year-round benefits of Prime membership, including free and fast delivery options, access to Prime Video, Amazon Fresh, Prime Gaming, and more. It's an annual shopping event that brings exceptional savings and fast delivery options to our Prime members across a wide selection of products they want and need from both local and international brands,' Martinelli said.
Tahawul Tech
3 days ago
- Tahawul Tech
Belkin announces record-low prices on tech essentials for Amazon Prime Day 2025
With Amazon Prime Day now live, Belkin is offering some amazing deals, including a selection of our most popular products, all at their lowest price ever on Amazon. Not only are these great deals, but these products are also tech essentials. BoostCharge Pro 3-in-1 Wireless Charging Stand with Qi2 15W This best-selling stand not only looks great, but it also offers a secure, aligned magnetic connection for iPhone with 2x faster charging speed. Charge iPhone, Apple Watch, and wireless earbuds in one place. RRP: SAR 390.4/ Deal Price SAR 298.99 BoostCharge 2m USB-C to USB-C Cable 100W Power and connect to a MacBook, Chromebook, Windows laptop, iPad, or other USB-C device with an extra-long, double-braided cable. Compatible with USB-C PD, it supports up to 100W charging, delivering safe and optimal charging speeds for a variety of devices. RRP: SAR 68.70 / Deal Price: SAR 39.99 BoostCharge Power Bank 10K Get 40 extra hours of battery life for your iPhone 14, 13, or 12, or charge up to 3 devices at once with up to 15W combined power from 2 USB-A ports and 1 USB-C port. A USB-A to USB-C cable is included so you can start charging right out of the box. RRP: SAR 49 / Deal Price: SAR 43.99 BoostCharge Power Bank 20K Get over 78 additional hours of battery life for your MagSafe-compatible iPhone, iPad or Samsung Galaxy, so you can stay connected longer. It provides power through its USB-C port and dual USB-A ports and comes with a USB-A to USB-C cable for immediate, out-of-the-box use. RRP: SAR102.08 / Deal price: SAR 74.98 SoundForm Mini Wired On-Ear Headphones for Kids Premium quality SoundForm headphones, reimagined for kids with distance learning, travel, and streaming online content in mind. These Mini Wired On-Ear Headphones are kid-friendly in every way, from their volume cap of 85 dB, to their easy-to-use controls and durable oops-proof design. RRP: SAR 79 / Deal Price SAR 39
