logo
The week in EV tech: Hands-free highways and hands-on nostalgia

The week in EV tech: Hands-free highways and hands-on nostalgia

Digital Trends20-07-2025
Welcome to Digital Trends' weekly recap of the revolutionary technology powering, connecting, and now driving next-gen electric vehicles.
We've all heard it by now: The robotaxis are coming. But while tech giants and startups alike rush to erase the steering wheel, this week we'll take a look at a quietly emerging countertrend: A few automakers believe some drivers just want their stick shift back.
Recommended Videos
But first, here's confirmation that the automated-driving trend is now in full-fledge: Lucid—the maker of the jaw-dropping 749-mile-range Air sedan—just flipped the switch on its biggest software update yet. Starting July 30, Lucid will roll out hands-free drive assist and lane-change automation to its DreamDrive Pro-equipped vehicles. That's the Air for now, with the Gravity SUV to follow later this year. The move puts Lucid right alongside Ford (BlueCruise), GM (Super Cruise), Mercedes (Drive Pilot), and Tesla (FSD) in the increasingly crowded highway-autonomy space.
And yet, in a world where your car can now change lanes for you, Ford and others are working on a digital manual shifter for EVs. Really.
So which way is driving going? Fully hands-off—or back to the tactile, analog past?
Let's take a look at both roads.
Lucid's self-driving moonshot, Uber's big buy-In
While Tesla and Waymo continue to dominate the robotaxi conversation, Lucid's entrance into the fray isn't just about a software update. The EV maker also announced a $300 million joint venture with Uber and Nuro, aiming to deploy 20,000 Lucid Gravity SUVs with Level 4 autonomy by late 2026.
The Lucid-Nuro-Uber team plans to launch in a major U.S. city (they haven't said which yet), joining the ranks of Waymo, which already operates fully autonomous rides in Phoenix, LA, and San Francisco, as well as Amazon's Zoox, and Cruise, which is attempting to recover after a high-profile accident and DMV suspension last year.
Lucid's entry confirms the ongoing trend: Many automakers seem to believe driving might soon become something we watch, not something we do.
Hyundai says goodbye to manuals—Ford says 'not so fast'
Earlier in July, Hyundai officially ended production of its last manual-transmission cars, citing low demand and the need to streamline for electrification. The move wasn't shocking—manuals now account for just 1–2% of U.S. new car sales, with automatics and EVs dominating at 96–98%. And Hyundai is hardly alone; the clutch pedal has been slowly disappearing from U.S. roads for over a decade.
So will the stick shift disappear forever? It appears some automakers are hedging their bets.
Earlier this year, it was revealed that Ford is developing a digital, haptic-feedback 'H-pattern' shifter—a fake manual gearbox for EVs. The idea? Let drivers pretend they're shifting gears even though they aren't. It's part nostalgia, part engagement play, and part branding experiment. BMW, Toyota, and yes, even Hyundai, are all exploring similar 'manual EV experiences.'
It's a peculiar about-face: Hyundai publicly says no one wants to shift gears anymore, while secretly prototyping fake ones.
Why? Because while most people don't need a manual, some still want the feel of one.
The emotional science of driving
The Continental Mobility Study (2024) found that a majority of American drivers still see themselves as 'traditional.' They welcome driver-assist systems—lane centering, adaptive cruise, automatic parking—but remain uneasy about surrendering full control.
That discomfort fuels both sides of this tech tug-of-war. One side wants to automate every inch of the driving experience. The other is doubling down on connection, feel, and driver engagement—even if that feeling is simulated.
Across the Atlantic, the divide looks different. Europe remains the stronghold for manual fans, with 50–70% of new car sales in the EU and UK still coming with clutch pedals. Italy leads with ~72% manual adoption, while Germany holds at around 61%. In the UK, the landscape is shifting fast: about 50% of buyers still say they'd pick a manual—but automatic-only driving tests are becoming increasingly common. In 2024, 21% of learners opted out of learning a stick, up from just 9% five years ago.
The trends do signal a push towards automatic, and eventually fully automated driving, but a not-so-silent minority is clinging to the last vestiges of hands-on driving.
Rivian finds the middle lane
If Lucid is racing toward autonomy and Ford is reaching into the past, Rivian might be carving out the smartest lane of all: the middle one.
The adventure-focused EV company just announced a slick new navigation software update, in partnership with Google Maps and Google Cloud. The upgrade brings dynamic trip planning, off-road routing, charger location intel, and real-time traffic—all integrated into Rivian's in-car OS. Digital Trends called it a 'juicy mapping update to rival Tesla,' and it's easy to see why.
But beneath the software is a deeper philosophy: Rivian isn't trying to replace drivers. It's trying to support them.
Rather than removing the driver altogether or pretending they're still shifting gears, Rivian's focus is on automating the boring parts—like parking, range management, and navigating backwoods trails—while preserving the joy of real, physical driving when it matters.
CEO RJ Scaringe has said beforethat driving isn't just about getting from A to B—it's about how you get there. That means giving drivers tools, not distractions. Assist, not replace.
Choose your future: drive it or let it drive you
As the EV race heats up, the real competition might not be about batteries or even software—it might be about philosophy.
Do we want our cars to drive us? Or do we want to keep driving, with a little help?
Lucid, Tesla, and Waymo are betting on full autonomy. Ford, BMW and Toyota are betting that we miss the feel of the road.
Rivian is betting that we're somewhere in between.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Meta Platforms (META) Price Target Raised by Bernstein on AI and Ad Growth
Meta Platforms (META) Price Target Raised by Bernstein on AI and Ad Growth

Yahoo

time6 minutes ago

  • Yahoo

Meta Platforms (META) Price Target Raised by Bernstein on AI and Ad Growth

Meta Platforms Inc. (NASDAQ:META) ranks among the . Bernstein analyst Mark Shmulik maintained his Outperform rating on Meta Platforms Inc. (NASDAQ:META) and increased the stock's price target from $700 to $775 on July 22. According to Bernstein's research report, the price target hike highlights Meta's status as 'a clear AI winner,' with positive advertising checks bolstering the company's claims of increasing ad success. The introduction of WhatsApp ads and the ongoing robust increase in Threads adoption have supported Meta's prospects for revenue growth, allaying earlier worries about declining returns on time spent growth. Though it acknowledged the existence of short-term concerns regarding the company's capacity to finance AI infrastructure while preserving free cash flow and earnings per share, Bernstein identified a number of long-term growth drivers for Meta Platforms, Inc. (NASDAQ:META) beyond 2025, including wearables, business messaging, generative AI ad creative, and Meta AI. Meta Platforms, Inc. (NASDAQ:META) is a renowned technology company known primarily for its flagship platforms Facebook, Instagram, and WhatsApp, as well as its revolutionary advances in augmented reality (AR) and virtual reality (VR). While we acknowledge the potential of META as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. Read More: and Disclosure: None. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

Trump ramps up pressure on the Fed to slash rates to 1% — but would that be risky for US jobs, savings and investments?
Trump ramps up pressure on the Fed to slash rates to 1% — but would that be risky for US jobs, savings and investments?

Yahoo

time6 minutes ago

  • Yahoo

Trump ramps up pressure on the Fed to slash rates to 1% — but would that be risky for US jobs, savings and investments?

Despite President Trump ramping up pressure on Federal Reserve Chair Jerome Powell to cut interest rates, the Fed held rates steady at 4.25% to 4.5% on Wednesday, July 30. Trump has been insistent on a major cut all the way down to 1%. Those who support the idea argue that a lower rate would reduce borrowing costs for consumers, mortgages, auto loans and corporations. Governors Michelle Bowman and Christopher Waller voted against the rates, the first time since 1993 that multiple governors voted against a rate decision. But critics, including economists, former Fed officials and business leaders, warn that such heavy-handed interference in monetary policy could backfire, risking higher inflation, market instability and long-term damage to the Fed's independence. Here's what Trump's push could mean for your job prospects, investments and savings, and why experts say it's not that simple. Don't miss Thanks to Jeff Bezos, you can now become a landlord for as little as $100 — and no, you don't have to deal with tenants or fix freezers. Here's how I'm 49 years old and have nothing saved for retirement — what should I do? Don't panic. Here are 5 of the easiest ways you can catch up (and fast) Want an extra $1,300,000 when you retire? Dave Ramsey says this 7-step plan 'works every single time' to kill debt, get rich in America — and that 'anyone' can do it What experts say a Fed rate cut could mean for your wallet While Trump is pressuring the Fed to slash the federal funds rate, some experts argue that bond yields are far more important to the broader economy. In an interview with Fox Business earlier this year, Treasury Secretary Scott Bessent said the administration is paying closer attention to the 10-year Treasury yield, not the fed funds rate. That distinction matters. The Fed funds rate primarily affects short-term borrowing — like credit cards and personal loans. But long-term borrowing, including mortgages and auto loans, is more closely tied to the yield on government bonds. For example, over the past year, even as the Fed cut its policy rate from 5.5% in September 2024 to 4.5% by August 2025, mortgage rates didn't follow suit. That's because bond yields have climbed, pushing borrowing costs higher, according to The Wall Street Journal. In fact, many economists warn that if the Fed cuts rates too quickly, bond yields could rise even further, potentially driving up mortgage rates and undermining the very goal of making borrowing cheaper. Capital flight and higher inflation In an interview with the Harvard Gazette, Daniel Tarullo, Nomura Professor of International Financial Regulatory Practice at Harvard Law School and former Federal Reserve governor, warned that Trump's efforts to pressure or potentially remove Fed leadership could be deeply counterproductive. He argues that bond yields and investor confidence are shaped by the belief that the central bank will act independently and responsibly, and that ndermining that independence could have serious consequences. The Harvard Gazette reported on the subject in April, saying 'What markets fear is that if a president removes the chair or other members of the Board of Governors, it would be with the intent of having a looser monetary policy. At that point, the markets' trust in the central bank will be substantially undermined, and thus, the central bank's credibility as an inflation fighter will be undermined. Longer-term interest rates will then rise, probably dramatically.' A similar scenario played out in Turkey, where President Recep Tayyip Erdoğan repeatedly pressured the country's central bank to cut rates against economic advice. According to the American Enterprise Institute, the result was a collapse in the value of the Turkish lira and a surge in inflation. In the U.S., there are multiple layers of protection in place, including institutional norms and legal safeguards, that make it difficult for any president to unilaterally reshape Fed leadership or monetary policy. But experts say the pressure alone can still erode market confidence. Read more: Nervous about the stock market in 2025? Find out how you can What comes next? With Powell's term as Fed chair set to end in May 2026, investors and consumers will see a change in leadership at the central bank in the not-too-distant future. Trump will have the authority to nominate a new chair or choose to re-nominate Powell, and the nominee must be confirmed by the Senate. Still, a new chair wouldn't have the power to set rates alone. The federal funds rate is determined by the Federal Open Market Committee (FOMC), which includes the chair, six Fed governors and 12 regional Federal Reserve bank presidents. 'There's no question that the chair is far and away the most important individual on the FOMC,' Tarullo says. 'But it's not the case that the chair can simply dictate what policy is going to be and the rest of the FOMC will fall into line.' For consumers, experts say the takeaway is more complicated than it might seem. While aggressive rate cuts could reduce borrowing costs in the short term, economists warn they could also lead to higher inflation and long-term instability, especially if the Fed's independence is weakened. In their view, unless inflation cools or the economy slows, rates on mortgages, credit cards and auto loans are unlikely to drop significantly anytime soon. What to read next Robert Kiyosaki warns of a 'Greater Depression' coming to the US — with millions of Americans going poor. But he says these 2 'easy-money' assets will bring in 'great wealth'. How to get in now Here are 5 simple ways to grow rich with real estate if you don't want to play landlord. And you can even start with as little as $10 Rich, young Americans are ditching the stormy stock market — here are the alternative assets they're banking on instead Here are 5 'must have' items that Americans (almost) always overpay for — and very quickly regret. How many are hurting you? Stay in the know. Join 200,000+ readers and get the best of Moneywise sent straight to your inbox every week for free. This article provides information only and should not be construed as advice. It is provided without warranty of any kind. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Stifel Boosts Amazon (AMZN) Price Target, Sees Q2 Earnings Beat Potential
Stifel Boosts Amazon (AMZN) Price Target, Sees Q2 Earnings Beat Potential

Yahoo

time6 minutes ago

  • Yahoo

Stifel Boosts Amazon (AMZN) Price Target, Sees Q2 Earnings Beat Potential

Inc. (NASDAQ:AMZN) ranks among the . On July 29, Mark Kelley, an analyst at Stifel, raised the price target for Inc. (NASDAQ:AMZN) from $245 to $262 while keeping the company's shares at a Buy rating. As the company gets closer to announcing its second-quarter earnings, Kelley points out that third-party data suggests Inc. (NASDAQ:AMZN) may surpass forecasts. Zapp2Photo/ This optimism stems in part from the strategic agreements made by the current U.S. administration and the postponement of tariff measures, both of which have benefited the company. Stifel admitted that its models had been 'too conservative' after what it called 'liberation day,' and as a result, it raised some of its projections for Inc. (NASDAQ:AMZN). The firm stated that it prefers Inc. (NASDAQ:AMZN) in the e-commerce industry and that it believes the company's long-term financial projections would 'continue to work higher from here.' Inc. (NASDAQ:AMZN) is a major technology company that runs the world's largest e-commerce and cloud computing businesses. The company also offers digital streaming and AI technology. While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. Read More: and Disclosure: None. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store