FTA Launches Tax Awareness Drive for Influencers, Unveils New Compliance Support Package
The Federal Tax Authority (FTA), in collaboration with the UAE Media Council and with participation from the New Media Academy, has held a dedicated awareness session for content creators and influencers on tax compliance in the UAE.
Part of the FTA's broader initiative to enhance tax knowledge across sectors, the session focused on educating digital creators about their obligations under UAE's corporate tax and VAT frameworks. The Authority highlighted the importance of building tax literacy and promoting voluntary compliance through simplified, accessible methods aligned with international best practices.
Khalid Ali Al Bustani, Director-General of the FTA, underlined the significance of these awareness efforts. 'This session is a key part of our ongoing engagement with the influencer community. Our goal is to help them understand their tax responsibilities while equipping them to pass that knowledge on to their audiences,'
he said.
A major highlight of the session was the launch of the Moáther Package — a tailored suite of tools and accounting software designed to help content creators manage tax obligations easily and efficiently. Developed with strategic partners, the package is expected to boost compliance while supporting sustainable business practices within the influencer economy.
Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, praised the initiative, calling it a crucial step in aligning the media sector with the UAE's legal and fiscal frameworks. 'Empowering creators with legislative knowledge ensures professional growth and positions the sector to attract investment in an increasingly digital economy,'
he noted.
The session also included a Q&A segment, allowing creators to directly engage with FTA representatives and deepen their understanding of applicable tax procedures.
Through ongoing collaborations, the FTA and UAE Media Council aim to foster a compliant, well-informed, and investment-ready content ecosystem.
News Source: Emirates News Agency
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