Sheep Inc debuts 'revolutionary' Fibregen line
Having secured £5 million in seed funding 'to redefine the future of fashion', fashion brand Sheep Inc has bought its first major innovation to market.
Following two years of R&D and extensive trials to produce a material 'that feels like air', Fibregen's billed as a 'revolutionary 100% regenerative material designed to redefine comfort and amplify impact'.
Merging 'nature's finest fibres with next-generation textile engineering through precision innovation', we're told it brings together a three-layer natural blend of regenerative cotton and superfine Merino wool 'delivering a sensory experience unlike any other - so light and soft, it feels like wearing air'.
Developed in collaboration with Inovafil in Portugal, Fibregen also features two outer layers of breathable regenerative cotton to offer structure and softness. Meanwhile, a non-dyed Merino wool core 'adapts to body temperature — regulating, balancing, and moving with you — for effortless comfort across every moment of the day'.
Sourced from Good Earth Cotton and coupled with that FibreTrace technology, 'every thread is fully traceable, ensuring unmatched transparency, provenance, and accountability'.
The launch is supported by a campaign called 'Redefining Performance', shifting the the narrative from 'Pushing harder. Going faster. Sweating more' to 'Balance over burnout. Well -being over exhaustion'… designed for modern life, Fibregentum 'invites you to move with purpose — not pressure'.
The collection debuts with a unisex range of Hoodies and Sweatshirts offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac).
Hoodies are priced £180 and sweatshirts £150.
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