Latest news with #Ecru
Metro
22-05-2025
- Entertainment
- Metro
Act fast! Damson Madder's viral reversible trench is finally back in stock
Damson Madder's reversible trench is back in stock – here's why we can't get enough of it (Picture: Getty/Damson Madder/Metro) Metro journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission – learn more Attention Damson Madder fans: the iconic and notoriously out-of-stock trench we've all been trying to get our hands on for months is finally back in stock – and we're extremely excited. That's right, everyone's favourite Mercedes Bow Reversible Trench is back on the shelves in the brand's biggest restock to date, and demand has been skyrocketing ahead of the relaunch. If you're as big a Damson Madder fan as we are then you'll know this is a big deal. Following multiple sell-outs since its launch in December 2024, the Damson Madder Mercedes Trench has gained cult status with 700 pre-orders and 9,735 sign-ups for restocks in the last five months alone. Damson Madder Mercedes Bow Reversible Trench – Gingham & Ecru Boasting the most stunning reversible design, this interchangeable Gingham and Ecru jacket sure to become one of the most versatile pieces in your wardrobe, enabling you to change up your look in seconds. shop £125 Worn by the likes of Sarah Catherine Hook, the coat has gained major traction across socials and continues to be one of Damson Madder's most iconic pieces (Picture: Sarah Catherine Hook/Damson Madder) Worn by the likes of Sarah Catherine Hook, the coat has gained major traction across socials and continues to be one of Damson Madder's most iconic, instantly recognisable pieces – and for very good reason. Boasting the most stunning reversible design, it's sure to become one of the most versatile pieces in your wardrobe, enabling you to change up your look in seconds. If you love the classic trench look with possibility of adding gingham accents (such as a turned up sleeve), then you'll love the Ecru side of this dual-sided jacket. Slightly more understated than the reverse and featuring exposed tortoiseshell buttons, 'DM' logo detailing, a removable and interchangeable neck tab and pleat design, this side is perfect for your slightly more muted looks. Both sides of the jacket are complete with a generous collar, reversible back bow detailing and side welt pockets for a cohesive and comfortable finish (Picture: Damson Madder) The reverse, however, is loud, proud and utterly gorgeous. Striking in hearty red gingham, this side is as smart as it is eye-catching, ideal if you love your coat being the focal point of your outfits. With matching 'DM' logo detailing and hidden buttons, this is the side of the jacket we're most obsessed with. Both sides are complete with a generous collar, reversible back bow detailing and side welt pockets for a cohesive and comfortable finish every time you throw it on. The entire jacket has also been crafted from 100% organic cotton for unrivaled quality and softness. What's not to love? Striking in hearty red gingham, this side is as smart as it is eye-catching, ideal if you love your coat being the focal point of your outfits (Picture: Damson Madder) Run by a small, female-led team from their studio in Camden, Damson Madder takes the slow and responsible route when it comes to creating stunning styles, only making about 100-350 pieces per style. The Mercedes Bow Reversible Trench, however, has been such a rip-roaring success that the brand has decided to carry out multiple restocks to keep up with demand. And we can't blame them when it comes to this oh-so versatile piece. Want one for yourself? Be sure to snap up this iconic jacket now while it's in stock – trust us, it won't last for long. Follow Metro across our social channels, on Facebook, Twitter and Instagram Share your views in the comments below Arrow MORE: Gymshark has launched new Vital Sculpt leggings – and it may just be the best style yet Arrow MORE: Best haircare for fine, oily hair? Try this 3-step set from Philip Kingsley – now 41% off Arrow MORE: These setting sprays keep your makeup flawless – even when it's hot!
Fashion Network
24-04-2025
- Business
- Fashion Network
Sheep Inc debuts 'revolutionary' Fibregen line
Having secured £5 million in seed funding 'to redefine the future of fashion', fashion brand Sheep Inc has bought its first major innovation to market. Following two years of R&D and extensive trials to produce a material 'that feels like air', Fibregen's billed as a 'revolutionary 100% regenerative material designed to redefine comfort and amplify impact'. Merging 'nature's finest fibres with next-generation textile engineering through precision innovation', we're told it brings together a three-layer natural blend of regenerative cotton and superfine Merino wool 'delivering a sensory experience unlike any other - so light and soft, it feels like wearing air'. Developed in collaboration with Inovafil in Portugal, Fibregen also features two outer layers of breathable regenerative cotton to offer structure and softness. Meanwhile, a non-dyed Merino wool core 'adapts to body temperature — regulating, balancing, and moving with you — for effortless comfort across every moment of the day'. Sourced from Good Earth Cotton and coupled with that FibreTrace technology, 'every thread is fully traceable, ensuring unmatched transparency, provenance, and accountability'. The launch is supported by a campaign called 'Redefining Performance', shifting the the narrative from 'Pushing harder. Going faster. Sweating more' to 'Balance over burnout. Well -being over exhaustion'… designed for modern life, Fibregentum 'invites you to move with purpose — not pressure'. The collection debuts with a unisex range of Hoodies and Sweatshirts offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac). Hoodies are priced £180 and sweatshirts £150.
Fashion Network
24-04-2025
- Business
- Fashion Network
Sheep Inc debuts 'revolutionary' Fibregen line
Having secured £5 million in seed funding 'to redefine the future of fashion', fashion brand Sheep Inc has bought its first major innovation to market. Following two years of R&D and extensive trials to produce a material 'that feels like air', Fibregen's billed as a 'revolutionary 100% regenerative material designed to redefine comfort and amplify impact'. Merging 'nature's finest fibres with next-generation textile engineering through precision innovation', we're told it brings together a three-layer natural blend of regenerative cotton and superfine Merino wool 'delivering a sensory experience unlike any other - so light and soft, it feels like wearing air'. Developed in collaboration with Inovafil in Portugal, Fibregen also features two outer layers of breathable regenerative cotton to offer structure and softness. Meanwhile, a non-dyed Merino wool core 'adapts to body temperature — regulating, balancing, and moving with you — for effortless comfort across every moment of the day'. Sourced from Good Earth Cotton and coupled with that FibreTrace technology, 'every thread is fully traceable, ensuring unmatched transparency, provenance, and accountability'. The launch is supported by a campaign called 'Redefining Performance', shifting the the narrative from 'Pushing harder. Going faster. Sweating more' to 'Balance over burnout. Well -being over exhaustion'… designed for modern life, Fibregentum 'invites you to move with purpose — not pressure'. The collection debuts with a unisex range of Hoodies and Sweatshirts offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac). Hoodies are priced £180 and sweatshirts £150.
Fashion Network
24-04-2025
- Business
- Fashion Network
Sheep Inc debuts 'revolutionary' Fibregen line
Having secured £5 million in seed funding 'to redefine the future of fashion', fashion brand Sheep Inc has bought its first major innovation to market. Following two years of R&D and extensive trials to produce a material 'that feels like air', Fibregen's billed as a 'revolutionary 100% regenerative material designed to redefine comfort and amplify impact'. Merging 'nature's finest fibres with next-generation textile engineering through precision innovation', we're told it brings together a three-layer natural blend of regenerative cotton and superfine Merino wool 'delivering a sensory experience unlike any other - so light and soft, it feels like wearing air'. Developed in collaboration with Inovafil in Portugal, Fibregen also features two outer layers of breathable regenerative cotton to offer structure and softness. Meanwhile, a non-dyed Merino wool core 'adapts to body temperature — regulating, balancing, and moving with you — for effortless comfort across every moment of the day'. Sourced from Good Earth Cotton and coupled with that FibreTrace technology, 'every thread is fully traceable, ensuring unmatched transparency, provenance, and accountability'. The launch is supported by a campaign called 'Redefining Performance', shifting the the narrative from 'Pushing harder. Going faster. Sweating more' to 'Balance over burnout. Well -being over exhaustion'… designed for modern life, Fibregentum 'invites you to move with purpose — not pressure'. The collection debuts with a unisex range of Hoodies and Sweatshirts offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac). Hoodies are priced £180 and sweatshirts £150.
Daily Mirror
22-04-2025
- Entertainment
- Daily Mirror
Rochelle Humes' chic £40 linen trousers are a must-have for spring and summer
If you've been on the lookout for the perfect pair of linen trousers to see you through spring and summer, Rochelle Humes may have just the ticket with this chic £40 pair Rochelle Humes recently sent fans into a frenzy with a post of her holiday-ready outfits from her family trip abroad - and there was one look that had so many people asking about where to shop for their own. Rochelle revealed where you can buy your own. Linen trousers are all the rage this year and promise to be the perfect piece to carry you through the warmer months as a breezy and practical alternative to skirts and dresses. Keeping you cool in style, we're all on the hunt for that fashionable pair of linen trousers to become a summer staple - and Rochelle's pair may be the ideal choice. These wide-leg striped trousers are made from a lovely viscose-rich fabric with chenille detailing in the stripes. Complete with pockets and an elasticated waistband, they ensure an understated but elevated look no matter the outfit. These trousers offer a wide-leg, relaxed fit with a cinched waistline, providing a comfortable but complementary hug to your figure. They're set to be your go-to pants for spring and summer, as they're easy to chuck on for a day at the beach or for cocktails with the girls. Dress them up with a pair of heels or reach for them with your favourite bikini, like Rochelle opted for, and enjoy their endless styling potential. Perfect for sprucing up your wardrobe with a chic pattern and easy style that can seamlessly blend with any look, whether you're dressing it up or down, these trousers come in three colourways, including Rochelle's Ecru and Brown stripes, that are sure to complement a host of summer-ready ensembles. Retailing for £40 a piece, these trousers come in a huge range of sizes, spanning 6 to 26 in short, regular, long and extra long measurements to ensure a comfortable and flattering fit on every body type. If you prefer to shop around, check out ASOS' offering with these £23 linen-look trousers, or head over to M&S to nab a pair of linen wide-leg trousers for £27.50. Uniqlo also joins the running with these Linen Blend Easy Trousers for £19.90.
