Chinese AR glasses maker Rokid prepares for global launch on AliExpress during 618 event
Rokid, a Chinese maker of
augmented reality (AR) glasses, is set to launch its latest AR Spatial eyewear globally through
Alibaba Group Holding 's AliExpress e-commerce platform, as the company pushes into overseas markets amid rising competition in the industry.
The Hangzhou-based company will debut the glasses overseas on June 16 during the AliExpress 618 summer sale period this month, leveraging the e-commerce giant's 'BigSave' programme to offer a nearly US$100 discount, bringing the cost down to US$568 for a limited time, Rokid announced on Thursday. Alibaba owns the Post.
The AR Spatial frames themselves weigh just 75 grams, but powering the glasses requires a portable hub containing a battery and a Qualcomm chip for handling spatial computing. The product allows three desktops to be viewed side by side and a 'cinema mode' that provides an experience the company likens to viewing a 300-inch screen.
The partnership will see Rokid open an official store on AliExpress, joining other Chinese tech brands such as robotics maker
Unitree , consumer electronics firm Anker, Labubu retailer
Pop Mart , computer maker
Lenovo Group , and smartphone giant
Xiaomi in the BigSave initiative. The programme, launched last year, aims to help 1,000 brands surpass US$1 million in overseas sales this year, according to Alibaba.
Rokid AR Spatial glasses can display three desktop environments at a time. Photo: Rokid
'Chinese brands going global often face challenges such as low brand awareness and high marketing costs,' said Shao Huaqiang, international business head at Rokid.
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