The 15 best Amazon July Prime Day UK fashion deals of 2025 according to our experts - including top offers on Levi's, Crocs and adidas
Amazon Prime Day 2025 has kicked off, and the deals are rolling in fast - including big discounts on top fashion brands.
This year, Prime Day spans a full four days, the longest and biggest event yet, with thousands of jaw-dropping discounts across nearly every category imaginable until Friday, July 11, at 11:59 pm.
And if you're looking to refresh your summer wardrobe or pick out some bits for your upcoming summer holiday, then you're in luck. There are some brilliant fashion deals going live with top brands taking part including adidas, Levi's, Crocs, Puma and more.
adidas Unisex's Adilette Aqua Slides
From the pool to the shower to around the house, the adidas Unisex's Adilette Aqua Slides are a best seller and hugely popular buy this Amazon Prime Day.
Don't miss out on the summer essential for under £13.
£12.79 (save £4.43) Shop
CRZ YOGA Women's Butterluxe 25'' Yoga Leggings
Amazon has just dropped the price on a number of hugely popular items from CRZ YOGA, the brand that has racked up tens of thousands of five star reviews, thanks to its comparisons to Lululemon.
One of the brand's most popular items, the Butterluxe 25'' Yoga Leggings that have been branded 'better than Lulus' are now discounted by 15 per cent.
£26.35 (save £4.65) Shop
Fitflop Women's Rally Sneakers Trainers
A pair of white trainers are a must-have for summer; easy to style and comfortable for running around.
This shoe is not only a true easy everyday classic but it's made with FitFlop's ultra-light, flexible Anatomicush midsoles.
£40.64 (save £49.36) Shop
Havaianas
For a relaxed, easy summer day outfit you cannot go wrong with a pair of jeans or trousers with flip flops and I've yet to be without a pair of Havaianas in my wardrobe. Currently on sale for 29 per cent off, I'll be picking up a classic black pair.
£16.38 (save £6.62) Shop
Whether you're after a casual dress to pair with trainers or are looking for something glam for a fancy occasion, Amazon has got a ton of styles worth shopping this summer.
And according to shoppers, the GRECERELLE Womens Summer Maxi Dress is 'affordable, comfortable and attractive', with one shopper calling it their 'go-to summer dress'.
£19.99 (save £9) Shop
Wonderbra Women's Ultimate Strapless Bra
For any strapless dresses this summer you'll need a bra that's up the challenge and it so happens that the Wonderbra is on sale for 30 per cent off.
Unique hand support inside the cups creates a wonderful cleavage and push up effect
£33.54 (save £14.46) Shop
Speedo Women's Eco Endurance+ Medalist Swimsuit
If you're a keen swimmer or are heading to the beach this summer then don't miss out on 40 per cent off the Speedo Women's Eco Endurance+ Medalist Swimsuit.
It ticks boxes for coverage, comfort and freedom of movement and is made from chlorine-resistant EnduraFlex fabric.
£17.57 (save £13.43) Shop
Sloggi Women's Basic+ Maxi C3p Full Brief, Pack of 3
For everyday comfort, thousands of Amazon shoppers are reaching for the Sloggi Basic+ Midi Briefs that provide more coverage and support than traditional underwear.
While unfussy in their design, the super soft 96 per cent cotton blend will help keep you comfortable all day.
£16.15 (save £9.85) Shop
wirarpa Ladies Safety Boxer
provide much-needed protection, putting a stop to perspiring legs touching skin-on-skin.
Having an extra layer when it's so hot may sound less than ideal, but thanks to the combed cotton and Spandex blend, the shorts have been described by Amazon shoppers as 'really light and comfy' and 'perfect for hot weather'.
£17.84 (save £3.15) Shop
Levi's Women's Classic Bootcut Jeans
Update your jean collection with 20 per cent off Levi's. The Classic Bootcut jeans are one of the options on sale. A modern take on a relaxed vintage fit, with an easy silhouette and a tried-and-true bootcut leg, these are a wardrobe staple.
£50.73 (save £12.91) Shop
ANTLER - Single Stripe Hard Shell Cabin Suitcase, 55x40x20cm 39L
Heading away this summer? Don't miss 30 per cent off the tried-and-true Antler suitcases.
A perfect carry on luggage size, it's been approved by easyjet, Ryanair and British Airways, so you can travel in style and ease.
£112 (save £48) Shop
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