Why Jack Draper stunningly left Nike for new brand before US Open
But all of that has changed last month when his Nike deal expired and not only did he switch brands, but Draper took the decision to enter the unknown as the face of Vuori's venture into tennis.
Draper has been a trend-setter and has found his career entwined with fashion, notably through his deal with Burberry and a recent campaign alongside model Rosie Huntington-Whiteley, while Vogue's global editor Anna Wintour is a fan.
Enter Vuori and the latest opportunity for a tennis player to pursue one of the non-traditional brands of the sport, with the apparel brand based in California identifying the world No 5 as the face of their new tennis line.
'You're used to seeing yourself a certain way, and now other people are seeing you differently, too,' Draper said, with the launch off to a fine start in the controversial US Open mixed doubles and a place in the final four on Wednesday. 'That sort of makes them curious: 'What's this brand?''
Draper unveiled his new look at the US Open in the mixed doubles on Tuesday, partnering up with Jessica Pegula, and the No 1 seeds, due to their combined singles rankings, swept into the semi-finals, with victories over Carlos Alcaraz and Emma Raducanu first, then Daniil Medvedev and Mirra Andreeva in the quarter-finals.
Draper will even have his own signature line in a deal that Joe Kudla, Vuori's founder and chief executive, has described as a 'fairy-tale dream.'
From an athleisure brand to leading apparel for one of the best athletes in the world, Vuori appealed to Draper due to their 'creativity'.
Draper explained: 'I think there's a real creative element to what they do. And I've always been someone who likes to have my own style, who likes to be my own person. It is quite an essential part of an athlete's journey, because it's our kit.'
While Nike still retain some of the best players in the world, including Jannik Sinner, Alcaraz and Aryna Sabalenka, Draper's move is in line with players pushing for greater commercial flexibility and he could also pursue campaigns that are more closely aligned with his own personal brand and style, which have become so distinctive in recent years.
The deal was helped by Draper's brother, Ben, who was familiar with the brand, who will offer the 23-year-old full access to designers and developers to shape his look for years to come.
'I think a lot of people, especially in the U.K. market, they don't hear a lot about them,' Draper added. 'That's the thing with Vuori. It's something different that people haven't seen before.'
Draper is the latest in a trend of players leaving the swoosh, with Taylor Fritz partnering up with BOSS and Frances Tiafoe linking up with Lululemon.
The landscape has changed over the last decade in tennis, with more brands breaking into the industry, including Roger Federer and his venture with On, who sponsor Ben Shelton and Iga Swiatek, following a $50m investment for a three percent equity stake in the company in 2019.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
13 minutes ago
- Yahoo
Chelsea agree €29.5 million deal to sell Renato Veiga to Villarreal
Chelsea have agreed a deal to sell versatile defender Renato Veiga to Villarreal for €29.5 million, per Fabrizio Romano. The 22-year-old is on his way out of Stamford Bridge after only a year. The Blues included add-ons and secured a heavy sell-on clause in the Veiga deal. His move is a record transfer for the Yellow Submarines. Veiga arrived at Chelsea last summer and proved instrumental for the West London outfit, comfortably slotting into midfield and at left-back. Chelsea manager Enzo Maresca clearly showed trust in Veiga, especially in the cup competitions. However, he surprisingly decided to leave mid-way through the season, claiming he wanted a starting berth as a centre-back. He went on loan to Juventus, where he played in his favoured position. Juve boss Thiago Motta was a fan, lauding his ability to 'find free men between the lines'. Some Chelsea fans hoped that the Blues would reintegrate him into the squad, especially with Levi Colwill out with a long-term injury. Benoit Badiashile is also dealing with niggling issues. There is no way back in for Veiga, who will now complete a move to Villarreal. It will be interesting to see if his departure opens the door for Chelsea to sign another centre-back. Maresca wants a new defender, but the hierarchy maintains that he has enough, with Josh Acheampong emerging and Mamadou Sarr set to return next summer. News from trusted journalists is that Chelsea will only sign a new centre-back if they can shift some, like Veiga and Axel Disasi, off the books. Who should Chelsea sign if they enter the market for a centre-back? If Chelsea need a defender who can command his box and punch passes through the lines, they should consider approaching Inter Milan for Alessandro Bastoni. Bastoni's ability on the ball will be a massive weapon in the build-up phase. Colwill was an excellent ball progressor, and the Italian can fill the gap seamlessly. However, it is worth noting that Bastoni won't come cheap, and Chelsea must also consider what happens when Colwill returns from his setback.
New York Times
16 minutes ago
- New York Times
Ilona Maher to start Team USA's Rugby World Cup opener vs. England
Ilona Maher has been named in the starting lineup for the United States' opening game of the Women's Rugby World Cup against England on Friday. Maher, capable of playing as either a centre or a winger, is set to make her first World Cup appearance after making the switch to the 15-a-side format. The 29-year-old has represented the U.S. in rugby sevens at the Olympic Games and helped the team win a bronze medal in Paris last year, the nation's first Olympic medal in the sport. Advertisement 15-a-side matches are over four times longer than the sevens format, with regulation time lasting 80 minutes compared to 14. In December 2024, Maher joined the Bristol Bears of Premiership Women's Rugby (PWR), the highest level of women's rugby in England, on a three-month contract with the aim of securing a place in the World Cup squad. She appeared in eight games for the team and scored four tries. The American is one of rugby's most famous figures and has 8.8million followers on Instagram and TikTok combined, making her the sport's most-followed player. She achieved viral fame on social media behind-the-scenes in Tokyo in 2021 and was named on Forbes' 30 Under 30 list in December. Over 9,000 fans watched Maher's Bears debut against Gloucester-Hartpury, breaking the PWR attendance record. The fixture was moved to Ashton Gate, the home of soccer team Bristol City, due to the incredibly high demand for tickets. 'It's cool to be the face of a sport that isn't thought of as a women's sport,' Maher said after the match. 'It's a men's sport. So to be the face of it and also the impact I'm having is felt across both men's and women's (rugby), I've had some of the best men's players in the world be like, 'Keep doing what you're doing' because I think everyone sees value in it. And if one rises, we all rise. 'I'm really proud of what I've done and the impact I've had on social media, not just in a rugby sense, in a body-positivity sense, the way people are treating themselves. So I'm proud. I think my family is 10-times prouder.' The U.S., who are coached by Australian Sione Fukofuka, have historically enjoyed success at the World Cup. They won the first edition of the tournament in 1991 and were runners-up in 1994 and 1998. Known as the Eagles, the team were knocked out in the quarter-finals by Canada in their last appearance at the competition in 2022. Advertisement 'England are World Number 1, and we expect them to be physical, accurate and confident for the full 80 minutes,' Fukofuka said in a statement on the side's website. 'They have a strong set piece and threats across the field, however we are confident we also have a strong set piece platform with threats to attack them with confidence and have the commitment in defence to give us opportunities to create pressure. 'The team have worked hard to be here and earned their opportunity to represent the United States at the World Cup. Our intensive selection process, followed by the camps at Mt St Mary's and Loughborough University have required the players to dig deep and work hard to make the team, so being here is a testament to that work ethic and commitment.' England are hosting the World Cup for the second time and finished as runners-up in 2022, losing to Australia in the final. The opening match of the tournament will take place at Premier League club Sunderland's Stadium of Light and kicks off at 2:30pm ET (7:30pm BST) on Friday. () Spot the pattern. Connect the terms Find the hidden link between sports terms Play today's puzzle
New York Times
an hour ago
- New York Times
Alexander Isak, Newcastle and Liverpool: What happens next?
The Alexander Isak saga took another twist on Tuesday, with the Newcastle United striker issuing an incendiary statement outlining his grievances at being denied a transfer by the club. Newcastle then responded in kind, insisting they had never promised he could leave and that they could not foresee circumstances in which he could depart this summer. So, with Newcastle determined not to sell and Liverpool still keen to buy, what happens now? The abridged version — a more exhaustive explanation can be found here — is that Isak feels Newcastle know he has long wished to leave and that he could do so this summer, something Newcastle have always refuted. The striker's camp claims that in the spring of 2024, it had been intimated by Amanda Staveley, Newcastle's former co-owner, that talks over an improved contract would take place the following summer. But financial pressures and the arrival of Paul Mitchell as sporting director meant giving increased terms to a high earner who had four years remaining on his deal was not a priority. Advertisement While those inside Newcastle maintain that Isak, while unsettled, had suggested he was receptive to contract talks this summer, those close to the striker insist that he repeatedly made clear his intention to leave after the 2024-25 campaign. Isak did not feature for Newcastle during pre-season and has chosen not to train with the senior group, missing the opening-day draw at Aston Villa. Liverpool indicated a willingness to pay around £120million ($162m) for Isak last month, before bidding £110m three weeks ago, which was instantly dismissed. They are yet to return with another offer, but they remain interested, and Isak is desperate to move to Merseyside. He decided to take his frustrations public for the first time on Tuesday. Having been named in the PFA Premier League Team of the Season for 2024-25 despite not attending (Newcastle and Liverpool officials were at the dinner in Manchester), Isak wrote on Instagram that Newcastle had broken 'promises' to him and that their 'relationship can't continue'. A blindsided Newcastle responded with an equally extraordinary statement three and a half hours later, saying 'no commitment has ever been made by a club official' that Isak could leave this summer. They conceded for the first time that 'players have their own wishes', but that they must protect the 'best interests of Newcastle United'. They added that 'conditions of a sale this summer have not transpired' and 'we do not foresee those conditions being met', before saying that a rapprochement with 'the Newcastle family' was still possible. Newcastle have been steadfast that Isak is not for sale and their stance has only been hardened by his outburst on Tuesday. Senior club figures were angered and insisted that they will not be 'bullied' into selling, particularly given the message it may send to other star players, such as Anthony Gordon, Sandro Tonali and Tino Livramento. Advertisement There is also the issue that PIF will not want to lose face. Those with connections to PIF believe this will only strengthen their resolve to keep Isak, even if he is unhappy. Eddie Howe has always trodden a delicate line. He has tried to keep Isak away from the squad so that he is not a distraction, but has not overtly criticised him, insisting he will be able to rejoin the squad once the window closes. Seemingly, that remains Howe's viewpoint, even if there is an acceptance that Isak's actions cannot go unpunished. Newcastle are yet to confirm whether Isak has been disciplined, but having missed the Villa match, the expectation was that he would be. As outlined in the Premier League's handbook, the club can fine Isak up to two weeks of his basic wage (around £150,000 a week) for a first disciplinary offence and 'up to four weeks for subsequent offences' inside a 12-month period. Anything beyond that would need to be approved by the Professional Footballers' Association (PFA), who have not yet been asked to intervene by either party. The PFA did not comment when approached by The Athletic. Newcastle have always intended to keep Isak, but that does not mean they have not considered the possibility of him departing. Once Isak absented himself from first team duties, it would have been negligent not to have at least looked into alternative options, and the club have scouted multiple top-level centre-forwards, just as they do for every position. Newcastle's stance is that the board may have sanctioned Isak's departure had they signed two strikers, one of whom they deemed to be of Champions League standard, and received an offer close to their valuation of around £150m. Advertisement Following Callum Wilson's departure, Newcastle needed a centre-forward regardless of the Isak situation. Joao Pedro was their top target, but he opted to join Chelsea, while an ambitious move for Hugo Ekitike was thwarted by Liverpool. Ironically, Ekitike's transfer to Merseyside made a departure for Isak less likely because, although he was targeted to play alongside the Sweden international, he was also seen as a potential long-term replacement. Once Ekitike joined Liverpool, Isak became more militant, which did not appear coincidental. Newcastle then aggressively pursued a deal for Benjamin Sesko, despite their feeling all along that the Slovenian preferred Manchester United. Sesko is the only striker Newcastle have bid for who was genuinely considered a direct Isak replacement. Subsequently, Porto's Samu Aghehowa, Chelsea's Nicolas Jackson and Paris Saint-Germain's Goncalo Ramos have been discussed internally, but none look likely to be pursued as things stand. Yoane Wissa, meanwhile, was always deemed to be a Wilson successor, but that deal has not progressed decisively over the past three weeks, with Newcastle having had a bid worth up to £40m rejected today. In the interim, Wolverhampton Wanderers' Jorgen Strand Larsen has emerged as a potential alternative. Wissa or Strand Larsen signing would not meet the 'conditions' Newcastle mention. They would still require an elite striker, or one with elite potential, to join, plus a massively increased offer from Liverpool. The club do not feel both will happen. The response has not been homogeneous, although Dan Burn and Gordon pinpointing the 'team spirit' and 'togetherness' during post-match interviews after the Villa draw seemed to be part of a coordinated message. Newcastle fans were quick to pounce on Bruno Guimaraes, the captain, posting a captionless photo of himself in a black-and-white club shirt on social media a few minutes after Isak's statement dropped, although his intentions are unclear. Advertisement Some players are said to feel disappointed by Isak's actions, but others are more sympathetic, echoing similar sentiments to Howe, who, earlier in the summer, said he understood that players' careers are short and they have their own ambitions. Clubs can be ruthless when it comes to discarding players and there is a recognition of that, although others in the squad have flirted with leaving and have not behaved in this manner. Isak — who is especially close to Sven Botman and Joe Willock — did thank his colleagues and 'everyone at Newcastle' in his statement. He is regularly described as 'complex' by those who know him, but he has a dry sense of humour and led the celebrations following Newcastle's Carabao Cup victory. Isak is on Tyneside and, despite reports to the contrary, has not moved out of the area. The long-term lease on his house in Northumberland has not been renewed, but this is due to multiple break-ins at that property, rather than being directly connected to his desire to leave Newcastle. Last month, Isak temporarily trained at Zubieta, the training ground of his former club, Real Sociedad, although Howe only discovered this through the media. Isak has now been in north-east England for almost three weeks, attending individual sessions at Newcastle's Benton facility. But he was not invited to a squad-and-family BBQ earlier this month and his training programmes are orchestrated so they do not overlap with the first-team squad. Some supposition is required here, given Isak did not specify and Newcastle have subsequently denied that any 'commitment has ever been made by a club official' that he can leave this summer. However, it is believed Isak is referring to the suggestion in 2024 that talks over a new-and-improved deal may have been forthcoming. The perception of those close to Isak is that an assurance was made, only for that to be reneged upon once the hierarchy at the club changed and a vow was made internally to ensure the club never again got into a mess with profit and sustainability rules. Advertisement Some viewed Isak's comments on Tuesday as an attack on Howe, given he is the only person to have spoken on the record this summer, and Isak referred to his own silence with the 'allowing people to push their own version of events' comment. Equally, it may be a reference to media coverage in general, which has been sourced by other figures with connections to Newcastle. 'He can't just walk away, he's under contract,' says Jibreel Tramboo, sports law barrister at 33 Bedford Row. 'If he says he won't play, then he's technically in breach of contract, and that's enforceable if Newcastle wanted to. 'The reality is that Newcastle hold the cards. They can block him from leaving. There are no grounds for termination of contract.' There is a framework in which players are able to terminate their own contracts, but that would require the club to not fulfil its contractual obligations. That scenario typically arises when clubs fail to pay players on time. Isak is yet to submit an official transfer request, although there is little to suggest it would have much effect, given he has already made clear his intentions of not playing for Newcastle again. There would, though, be potentially significant financial ramifications for Isak should he take that step. 'If a player hands in a transfer request, then it can affect some of their loyalty bonuses in the contract and some of those can become void,' adds Tramboo. 'I don't think handing in a transfer request does much for a player in terms of negotiation. It has no real legal power. In practice, it's a political tool, which is why you rarely see them anymore.' Similarly, the idea that Newcastle have not fulfilled a gentleman's agreement is legally flimsy. 'He's arguing he's been given assurances by the club that he can move on, but that's not going to trump the provisions of the contract,' says Jamie Singer, partner at Onside Law. 'But because his registration is so valuable, he does have that player power. He will know his value can come down if he's an unhappy player, not playing to the best of his ability.' Advertisement Isak's camp is insistent that he will still refuse to play. With the Champions League beginning next month and a World Cup next summer, that seems remarkable, but even if he does eventually relent, Newcastle's pathway to reconciliation may be a slow one. There is an international break immediately after the transfer window closes, so theoretically mediation could occur then, though Isak may be called up by Sweden to face Slovenia and Kosovo. The grey area is whether Newcastle consider Isak to be in breach of his contract. The Premier League's standard contract stipulates that Isak must attend matches and training sessions when instructed to by a club official and 'play to the best of his skill and ability at all times'. But Isak was seemingly given permission not to join the club's pre-season tour and has since reported to training, albeit in a pattern that avoids him being part of the first-team's schedule, so proving he is in breach may not be straightforward. Isak's statement on social media is another move that risks him breaching his contract. 'There are provisions about acting in the best interests of the club and there are non-disparagement provisions in the contracts as well,' explains Singer, partner at Onside Law. 'Isak is getting closer to being in breach, but the question then becomes what are the consequences of that? It's pretty limited.' A legal action against Isak is an option for Newcastle, but there is no precedent for this, and for good reason. The forward remains the club's greatest asset and reconciliation would appear the only means of protecting that if Isak fails to get his move. This, for now, is a domestic dispute between player and club. FIFA can become involved in such cases if an International Transfer Certificate (ITC) is being disputed, but attempting to join Liverpool would ultimately need a challenge to the Premier League's rules. Advertisement There could be long-term implications for this kind of stand-off in light of the recent Lassana Diarra legal case, but a landmark ruling (explained at length here) that brought changes to Article 17 of FIFA's regulations does nothing to alter Isak's position this summer. 'The problem for Isak is that he can't tear up his own contract, so you can't force Newcastle to pass on your registration,' says Singer. 'Premier League rules are very strong and, at the moment, there's no other club involved. It's just the player who is employed under a Premier League contract at a Premier League club, who both submit to the authority of the Premier League and its rules.' Newcastle's swift rejection of Liverpool's £110m offer meant Liverpool felt that submitting an improved second bid would be futile. However, the Premier League champions haven't pursued an alternative target and remain keen to secure Isak's services if Newcastle's stance changes. Liverpool have the funds to break the British transfer record for Isak. They have embarked on the biggest spending spree in their history this summer, with around £320m, including add-ons, committed to new signings, but have also generated up to £220m from sales. Arne Slot has made it clear that he feels Liverpool need to sign another attacker in this window, but will be only too aware that Isak agitating for a move won't necessarily improve their chances of getting him. Luis Suarez and Philippe Coutinho behaved similarly when they were pursued by Arsenal and Barcelona respectively. However, on both occasions, Liverpool refused to sanction a sale in those summer windows. Isak's statement only inflames tensions further from a Newcastle perspective. Advertisement Newcastle supporters have been critical of what many perceive to be Liverpool's covert backing of Isak's stance. The feeling is that this is a deliberate attempt to force through a transfer at a fee substantially lower than Newcastle's valuation, a view shared by some figures at the club. From Liverpool's perspective, Isak's statement and talk about 'broken promises' is an issue between the player and Newcastle. Earlier in the summer, Liverpool were baffled by reports that they had hijacked Newcastle's pursuit of Ekitike. Club officials had been in contact with the player's camp since January and Slot held talks with the player in May. They believed Newcastle were simply late to the party. The two clubs were also in competition for defender Giovanni Leoni, who arrived at Anfield from Parma last week. Fenway Sports Group CEO of football Michael Edwards, Liverpool sporting director Richard Hughes, and Newcastle manager Eddie Howe have been friends since their time together at Portsmouth more than two decades ago, but business is business. On the field, meanwhile, a 'mini' rivalry was already emerging, at least from the Newcastle side, following March's Carabao Cup final victory over Liverpool. Howe has also yet to beat Liverpool in the Premier League and is desperate to change that. Wor Flags, the Newcastle supporters' group that orchestrates displays at St James' Park, is planning a pre-match reveal. Security-wise, Newcastle insist they always put on adequate provisions and there is no suggestion of special measures being laid on. Whether Edwards and Hughes will attend as part of the visiting delegation is unclear. Edwards and FSG technical director Julian Ward were both present at the corresponding fixture last season, as they tied it in with a visit to see Ben Doak, then on loan at Middlesbrough. The Liverpool executives who attend away matches vary between the likes of CEO Billy Hogan, club ambassadors Sir Kenny Dalglish and Ian Rush (both former Newcastle employees), club secretary Danny Stanway, and chief legal and external affairs officer Jonathan Bamber. Extremely unlikely. Harry Kane at Tottenham and Wayne Rooney at Manchester United both pushed to leave their clubs and ended up fully reintegrated, but in the social-media-dominated landscape of 2025, it is difficult to envisage the resentment and hurt many Newcastle fans feel dissipating entirely. Advertisement That does not mean it is unthinkable that Isak will play for Newcastle again. He is a world-class centre-forward and Newcastle desperately need goals. If he plays, shows commitment and scores, then the strength of feeling may begin to wane, if never entirely dissipate. Isak, too, may get frustrated at not playing, but as an olive branch to fans, a public apology would feel a minimum requirement. Either way, Isak's reputation among Newcastle fans has been irretrievably damaged. Additional reporting: James Pearce Spot the pattern. Connect the terms Find the hidden link between sports terms Play today's puzzle
