Happy birthday sucker! Dyson gets a very cheeky birthday gift from his rivals
What do you get the man who is the self-styled king of vacuum cleaners for his birthday? A vacuum cleaner, of course!
To celebrate Sir James Dyson's 78th birthday on Friday 2 May, his cheeky rivals at Samsung delivered their latest model to his doorstep.
Wrapped in a giant blue bow and accompanied by balloons, it arrived in style at the Dyson HQ in Malmesbury, Wiltshire.
With cameras rolling, YouTuber Zac Alsop and his delivery crew arrived to hand over the Samsung Bespoke Jet™ AI to Sir James, inventor of the original bagless vacuum cleaner.
Samsung's team say their stick vacuum cleaner is the most powerful in the world. And their stunt was just pure, clean fun.
"At Samsung, innovation is at the heart of everything we do. The Bespoke AI Jet™ Ultra isn't just powerful, it's the most powerful stick vacuum on the market. As well as power, it has intelligent features like AI Cleaning that detects each surface and adjusts the power accordingly, alongside being one of the lightest yet. This campaign is our way of putting that superiority to the test, and having a bit of fun while we're at it," said Tanya Weller, Marketing Director for Digital Appliances, Samsung Electronics UK&I.
To keep the celebration going, Samsung is giving away over £90,000 worth of vacuums at its Samsung KX store in Coal Drops Yard, London.
In honour of each of Sir James's 78 years, the first 78 people to arrive with a birthday card for him will receive a Samsung Bespoke Jet™ AI, worth £1,200, completely free of charge.
All you need to do to get one is to bring a birthday card for Sir James and join the queue outside Samsung KX on Saturday 3 May. The first 78 people through the doors when they open at 11am will receive a ticket that secures you a free Samsung Bespoke Jet™ AI. The vacuum will then be ordered by Samsung staff for home delivery on the day.
You can even hand over your birthday card and get yourself a slice of cake and a party bag on the way out.
Even those who miss out can expect discount vouchers - plus a full birthday party for Sir James and a chance to try out the Samsung Bespoke Jet™ AI.
To find out more about the product, visit: https://www.samsung.com/uk/vacuum-cleaners/stick/vc9700cl-stick-vc-with-most-powerful-jet-aiultra-400w-black-vs90f40dek-eu/
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