It's Not Too Late To Join The Bandwagon On These 35 Super Popular Beauty Products — They're *That* Good

Buzz Feed

30-03-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Look, some things are trendy for a reason: they work.
1. Cosrx's Snail Mucin Repairing Essence reviewers love for the extra boost of hydration it gives their skin, helping clear up acne, inflammation, peeling, fine lines, and even eczema! Stop being ~sluggish~ about investing in your skincare routine and get this on your face. Fast.
Promising review: "If you can get over the ick factor of snail mucin, it is deeply hydrating and helps with hyperpigmentation and acne. Calms inflammation and redness. If you're having flaky, dry skin from eczema or reactions to retinol, use this to help repair your skin barrier and keep your skin supple. It is a gentle occlusive and seals in moisture. Everyone's skin is different. What works for me may not work for you. But I swear by the essence to help my reactive skin, repair the skin barrier, and help with my eczema. I will use it forever." — Connie
Get it from Amazon for $18.44.
2. Sol de Janeiro Brazilian Bum Bum Cream formulated with cupuaçu butter, coconut oil, and açai oil to give your skin a powerful dose of hydration. It'll also wake up and temporarily tighten your skin with the same stuff you use to become awake and alert for the day...caffeine! That's right, our skin enjoys the stuff as much as the rest of us. This smells like vanilla and caramel, which means it's basically a latte for your skin. Delicious.
You can read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "This stuff is magic. I've tried a lot of products, and this one works the best out of everything I've tried. I love the scent. Sol de Jeneiro makes a body spray of it, and I get lots of compliments every time I wear it." — Stephanie Hooper
Get it from Amazon for $24+ (available in three sizes).
3. Gold Bond's firming neck and chest cream — whether you've noticed your neck skin practically hanging on for dear life thanks to that darn gravitational pull or find your décolletage creased in the center from side sleeping, the glycerin and aloe in this formula can give that delicate skin some much-needed hydration, while the salicylic acid can gently exfoliate dead skin cells. Reviewers say patience is worth it with this one, so give your body time to soak it all in and enjoy those results!
Promising review: "My dry neck and the annoying itchiness I used to experience have completely gone away after using this cream. It's not only soothing, but it also feels like it's really nourishing my skin. The firming benefits are a bonus! I highly recommend this product to anyone dealing with dryness or discomfort in their neck and chest area. It's become a must-have in my skincare routine." — JAcosta
Get it from Amazon for $11.97 (also available in a two-pack).
4. Cerave eye repair cream, which is cooked up with their famous blend of ceramides (a skincare "secret sauce" if you will) and a healthy dose of hyaluronic acid to boost hydration and niacinamide to help tighten and brighten the appearance of skin. If you're revitalizing your skincare routine, add this to the mix and reduce the appearance of dark circles, under-eye puffiness, *and* fine lines. ~Eye~ love to see it.
Promising review:"What sorcery is this??? Listen I'm 48, and I've bought a lot of face cream 'stuff' over the years. Expensive stuff that did nothing. Finally started using Cerave thanks to my 19-year-old daughter and TikTok, lol. I decided to try the eye cream, and I noticed a difference the morning I started using it. The brightening is apparent. Love this stuff." — Michelle Petrosh
Get it from Amazon for $14.44.
5. A paraben-free self-tanner with a mousse texture so you can apply the product evenly (unlike thicker lotions that leave distinct lines behind). Use this if you'd rather not look like you spent all winter hibernating in a cave when swimsuit season arrives.
This product is reviewer-adored and very impressive, but you can also enjoy that porcelain pale skin all you want! I'm the palest person at the beach all summer long and I'm happy as a clam.
Promising review: 'If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I've used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!' — Review Writer
Get it from Amazon for $9.97+ (available in various shades/styles).
6. A retinol body lotion — sure, retinol is great for your face, but there's a whole *body* of skin it can help out! This particularly dreamy, creamy formula helps promote skin cell turnover using retinol, while the ferulic acid firms skin to promote natural skin tightening.
www.amazon.com
Promising review:"I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn't itchy at all. This lotion goes on and absorbs beautifully. It's not too thin or thick, and the scent is sensational... It's not greasy or slick and does not have a residue that pills or transfers." — TickTokAlice
Get it from Amazon for $19.99 (also available in two-pack).
7. Lumify Eye Drops, because having irritated red eyes is one of those frustrating conditions that is always awkward to explain away. No, I wasn't crying. My eyes are just...like that. This redness-reducing eye drop uses brimonidine tartrate to whiten your eyes for up to eight hours. (And the review photos are suuuper satisfying — with over 27,000 reviewers shouting "5 stars!")
www.amazon.com
Be sure to talk to your doctor, because symptoms like redness and irritation in the eyes could be a symptom that should be cleared up with your doctor before being cleared up by eye drops! Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a TikTok of the eye drops in action.
Promising review:"I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." — Angela Leonard
Get it from Amazon for $11.33
8. A 4-in-1 makeup pencil (Live Tinted's Huestick Corrector) for your eyes, lips, and cheeks. First, use this before applying foundation to neutralize dark circles. Once that foundation is on you can reapply this as a buildable lip color, eyeshadow, or blush. I love LOVE a makeup product that does it all.
Amazon
Live Tinted is a woman-owned business founded by entrepreneur Deepica Mutyala that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "Almost the only makeup you'll need. I was on vacation in Vietnam and Cambodia for almost a month. Besides mascara, this is all l needed for lips, cheeks and eyelids. The product goes on smoothly, stays pretty well and is so easy to use and go. It is something I will continue to use daily. It makes a big difference, brightening your whole face. It helps make you look like you put forth an effort and care how you look. My favorite color is True." — jeanette p.
Get it from Amazon for $26 (available in five shades).
9. The Face Shop's facial foaming cleanser formulated with rice water to help brighten, cleanse, moisturize, and remove your makeup all at once. If you like the idea of having *one* skincare product that does it all...this belongs in your bathroom.
Promising review:"I have struggled with acne my entire life. I've gone to dermatologists, tried salicylic acid, benzoyl peroxide, tazarotene, and nothing ever even reduced it. I struggled with a very basic form of acne on my forehead, and sometimes my chin and I have sensitive skin, so I decided to try something new. I thought I'd have to wait at least a month to see results, but within four days, everything started to disappear. All of my major acne has completely gone away. I only see little tiny spots here and there, but they go away within a day. Nothing like what I used to get. I'm going to start using it on my back to see if it helps there too. 10/10 the best face wash I have ever encountered in my life." — Jaiden
Get it from Amazon for $12+ (available in two sizes).
10. A MySmile teeth whitening kit — an enamel-safe system designed specifically for sensitive teeth that claims to brighten your smile up to 10 shades with consistent use. Go ahead, get dentist-worthy white teeth at a fraction of the cost. I dare you. P.S. The kit uses carbamide peroxide gel and a waterproof LED light to brighten your smile in zippy quick 10-minute sessions. Save *so much* time and money by doing this at home!
www.amazon.com
Promising review:"It worked on myself and wife to brighten both our teeth!!! I was hesitant as a lot of the products out there do not seem to work as advertised but this one definitely does and is reasonably priced! If you are on the fence about it ,like I was, I highly recommend it =). One very happy costumer and most likely returning!!" — Kyle Books
Get it from Amazon for $38.95.
11. A bottle of Bio-Oil, beloved by many a skin-having human, made with a powerful blend of moisturizing oils and vitamins that'll aid in fadin' scars you'd rather have bippity-boppity- boop off your body.
www.amazon.com, www.amazon.com
Promising review:" I am a 70-year-old woman with all the skin issues those years bring: fine lines and wrinkles, skin discoloration, uneven skin tone, and dry patches. This oil is lightweight, absorbs nicely, and has a fairly pleasant smell, although a bit flowery. The main thing is it works. I could tell a difference in my skin the first week of use. My skin is hydrated and glowing, and the overall tone has improved considerably. Believe me when I say I have used a lot of serums, oils, and moisturizers over the years. I wish I had found this oil years ago." — Connie J
Get it from Amazon for $11.12.
12. A root touchup powder great for folks with fine hair who would like the appearance of a fuller hairline *and* for anyone who wants to take longer breaks between coloring appointments. This includes a sponge for applying the powder — just rub it directly onto your hair. I learned about this product when looking for solutions for postpartum hair loss and was awed that this had over 18,000 5-star reviews. Sold.
Check it out in action on TikTok here!
Promising review:"LOVE! So easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly." — Catie B.
Get it from Amazon for $17.95 (available in two sizes and 14 colors).
13. A Denman Hair Brush designed with bristles specifically spaced to detangle and shape curls that may otherwise feel frazzled and look undefined. Hit the snooze button and save time in the mornings with this brush by your side.
www.amazon.com, www.amazon.com
See it in action on TikTok here.
Promising review:"TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It's just an amazing brush!" — mariela
Get it from Amazon for $21.95+ (available in six colors).
14. A hyaluronic acid serum — this can save your dry skin thanks to its *intense* hydrating properties that improve a dry complexion's softness, smoothness, and ability to retain moisture. I feel soothed just thinking about it.
www.instagram.com, www.amazon.com
Promising review: "I've used several different kinds of serums for my face and this is my favorite so far. I use it right after my bath when my pores are open from the hot water and then apply my moisturizer right on top of it. My face normally gets very dry in the winter, but since I began using this serum it has been a lot better. It seemed like such a tiny bottle when I got it, but a little bit of this stuff goes a long way. I've been using it for several months now and still have half a bottle left." — Michelle
Get it from Amazon for $14.98 (available in different sizes/styles).
15. Cicapair Tiger Grass Color Correcting Treatment to help you embrace color theory with confidence. Take it from someone with skin the color of printer paper — nothing helps reduce redness better than a touch of green! This lightly tinted cream is designed to combat that blotchy redness while protecting your skin from the sun with a useful daily SPF 50.
Check it out on TikTok here.
Promising review: " I have a really uneven skin tone, which is always accentuated in the morning. I don't like putting makeup on when I wake up, and after seeing this on TikTok (I know I'm not alone in that), I bought it to see if it works, and OMG, it's amazing. A little goes a long way, I put on sunscreen and dab this on my face and like magic, my skin looks even… even lessening [my] puffy under-eye! I never write reviews but I had to for this. It will forever be a part of my daily routine!" — Sara R.
Get it from Amazon for $25+ (available in two sizes).
16. A Revlon volcanic stone face roller that'll absorb excess oil on your face as you swipe it away *without* ruining your makeup. Now that this exists, there's no better product to have in your bag when the summer sun brings back your extra oily skin. Oil blotting sheets WISH they were this sexy. Keep your makeup looking great all day with this OG TikTok beauty sensation.
To clean, you'll just pop out the stone roller and give it a quick hand wash under the sink. Once it's dry, it's ready to use for the next day!
Promising review:"First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." — Kelsey B.
Get it from Amazon for $7.50.
17. Catrice "Instant Awake" Under Eye Brightener (made with a *chef's kiss* mix of hydraulic acid and shea butter) which became a knockout success once reviewers started raving en mass about the product's instant invisible coverage. If you're looking for quick and easy results that suggest you don't even require sleep...you've come to the right brightener.
www.amazon.com
The color adaptive formula is designed so one of the four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Placeholder
Get it from Amazon for $6 (available in four shades).
18. Anua Heartleaf Pore Control Cleansing Oil with the most impressive review photos I've seen in my little life! Reviewers swear up and down over how well this erases blackheads and sebaceous filaments. Use this as the first step of your cleansing routine, and then just rinse with water. Watch your blackheads disappear so quickly that they won't even have a chance to say goodbye. Aww, sad.
www.amazon.com, www.amazon.com
As with all skincare products, if you're acne-prone YMMV, depending on the cause of your acne.
Promising review: "I can't live without this cleansing oil; It's magic in a bottle. this is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes! LOVE IIIIT - WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT!!" — Sarah Coleman
Get it from Amazon for $17.69.
19. A set of collagen-infused forehead patches for folks looking to improve their skin's elasticity with a *chef's kiss* hydrating formula. The mix of aloe, collagen, and vitamin E is a true treat for sun-damaged, dry, and aging skin. Whether you throw these on before bed and let your skin soak up that silky goodness for a full eight hours or simply have an hour to spare in the a.m. — these are designed for great results on your schedule.
www.amazon.com, www.amazon.com
Promising review:"These patches work great, I could see the difference just after a few uses. They stick really well and stay on all night. They feel cool and soothing, and I love how easy they are to use. Highly recommend!" — M. Brinson
Get a set of 12 from Amazon for $18.04 (available in three styles).
20. An E.l.f. Camo Liquid Blush — a blendable and buildable blush (say that five times fast) with a lightweight formula and a powerful pigment. If you've worked hard on your glass skin technique, finish off your routine with a blush that's dewy and glossy to stay looking as smooth as glass.
Promising review: "This stuff is no joke. I like to use one product for my full face for a quick makeup routine, as eyeshadow, blush, and highlight all at once. When I tell you I need exactly two dots for my whole face, I couldn't be more serious! It has a different, more glossy texture than a Rare Beauty blush, but the pigment is much stronger. Comes off very dewy and kind of glossy but can be made matte with powder. The only thing I will say is that if you overwork it, there can be small lifted spots, which happened to me when I first tried it because I used too much and then had to try to blend so much. Already purchased another color. Love E.l.f. makeup!" — oscar Julian zapotitla
Get it from Amazon for $7 (available in 12 shades).
21. A brilliant biotin shampoo (with over 34,000 5-star reviews!!) so you can enjoy the feeling of fuller hair and a nourished scalp. This is sulfate-free and won't give your hair greasy, heavy buildup *but* the biotin can strengthen your strands. The one-two punch of this particular shampoo comes from the added rosemary and coconut oil — which both stimulate and moisturize the scalp aiding in overall hair health.
www.amazon.com
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review:"I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn't make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." — Diane J. Huff
22. Good Molecules Yerba Mate Wake Up Eye Gel that'll be beloved by people who drink up yerba mate like it's water from the actual fountain of youth. And that's not the only powerful ingredient this gel has to offer! It also boasts three unique forms of hyaluronic acid to moisturize and revitalize the skin under your eyes. There are no dark circles here, my dear!
www.amazon.com, www.amazon.com
Promising reviews:"I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don't have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." — Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I've always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn't completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn't feel cakey or like there's a ton of product on." — K. Grant
Get it from Amazon for $5.98.
23. An eye primer with an easy-as-pie application process, just use your ring finger to apply a pea-sized amount of the product onto clean, dry eyelids. After 30 seconds, it should be dry and ready for your makeup! This stuff is heaven-sent for anyone who spends way too much time on their smokey eye to have it sweat off the minute they hit the dance floor.
Promising review:"How did I not know this existed before?? This stuff is truly a miracle for people like me with smaller, deep-set eyelids. No more am I constantly rubbing above my eyes. I couldn't believe the first day I wore it that after work at 5 p.m. my eye makeup looked exactly the same as it did at 6 a.m. I use just the slightest amount, and it withstands long, hot Florida days. I couldn't be happier with this purchase and wish I had known of it sooner!" — TP
Get it from Amazon for $14.65.
24. Maybelline's Fit Me Matte foundation — this liquid, oil-free foundation is sure to satisfy folks with oily skin as it covers pores and creates a smooth base *without* irritating your skin. BTW, this product is available in a whopping 40 SHADES, so it's got your face covered. Literally.
Amazon
Promising review:"I love this foundation. This is the first foundation I have tried that has matched my skin so closely. It gives me medium to light coverage, which I personally love since I like wearing this during the summertime. I have acne scars that I really don't love, but this product provided coverage over them. Also, what tops it all is that this foundation is matte! I have very oily skin, so this thing is my holy grail. It goes on and blends flawlessly. I bought another bottle just because I love it so much!" — Simpleebekah
Get it from Amazon for $3.15 (available in 35 colors).
25. A 10% niacinamide serum for folks who fill their medicine cabinet with the very best K-beauty has to offer. This includes 4% tranexamic acid and 2% arbutin for super smooth skin. With consistent use, you'll notice your skin looking smooth and dewey. And if you, like me, prefer fragrance-free — this non-sticky and non-scented formula is for you!
BTW, it's also cruelty-free!
Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops, but they haven't worked as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day, and it works well under makeup. It'll give you glowy skin if you're one of those who loves a dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" — 아미
Get it from Amazon for $22.
26. A vegan ingrown hair oil sure to save the day (and your bikini line) if shaving on sensitive parts of your body leads to inflammation and breakouts that are more bothersome than the hair was. Not only does it address that inflammation, but the spiffy mix of jojoba and grapeseed oil moisturizes and softens your skin to keep it nourished. Swimsuit season, here we come!
Bushbalm
Read more about tea tree oil at Mayo Clinic.
Promising review:" I've bought this product numerous times, and it never fails. I have no more ingrowns and it also helps so much with irritation after shaving!" — Pris
Bushbalm is an Ottawa-based small skincare brand creating products for our most sensitive areas.
Get it from Amazon or Bushbalm for $26.
27. Speaking of breakouts, Butt Acne Treatment Cream is gonna be a great addition to the (rear) end of your beauty routine. This is designed for all skin types with a clean tea tree oil to help prevent breakouts, get rid of bacteria, and clear up folliculitis.
www.amazon.com, www.amazon.com
Read more about tea tree oil and acne at Mayo Clinic
Promising review:"I've used this product for about two months now. I try to remember to apply at least twice a day. Not only is my skin clearer, but the overall texture is much smoother and softer. I highly recommend giving this lotion a try." — Amazon Customer
Get it from Amazon for $24.99 (also available in a two-pack).
28. A bottle of Elizavecca hair treatment which, like Olaplex, has repairing properties like collagen and protein extracts to aid in hair health. Apply this after you shampoo, let it sit for 5 minutes (where you can race through a shave or a song in the shower — you do you), and then rinse it out. Stronger hair care, here we come!
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them!
Promising review:"I have been buying this for a long time for me and my daughter. I have thin, curly hair but it gets dry in the winter and this really brings it back to life. My daughter has THICK and super curly hair and it keeps her hair so hydrated (we use it as a mask every two weeks on her). Highly recommend." — Marina M.
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.66.
29. Bio-Collagen's Real Deep sheet mask so you can treat yourself to a rejuvenating facial while you sleep. The mix of hydrating hyaluronic acid, pore-minimizing collagen, and probiotics work together while you're resting to protect and heal your skin from the inside out. And don't worry about your pillowcase. This product is a professional. It's transfer-resistant — no mess included.
See it in action on TikTok.
Most reviewers recommend doing this treatment once per week. And BTW, it becomes translucent when your skin has finished absorbing the product, which makes it easy to know when it can come off!
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it's pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It's an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don't mind the long wear time, this mask could be a game changer for your skincare routine!" — Nala
Get a set of four from Amazon for $19 (available in two pack sizes and three formulas).
30. Lottabody's Coconut Oil Foaming Curl Mousse worth getting into your haircare kit before summer humidity starts its attack on our curls again this year. If you want voluminous curls without a hint of frizz, then this is the mousse for you!
Promising review:"I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." — Marissa
Get it from Amazon for $3.98.
32. E.l.f. Halo Glow Liquid Filter for achieving the same dewy no makeup-makeup effect of Charlotte Tilbury Flawless Filter (but at a price that doesn't make you sweat). This also has a healthy dose of hydrating hyaluronic acid your skin is gonna be glad to drink in every day.
www.amazon.com, www.amazon.com
Promising review: "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" — Amazonreview
Get it from Amazon for $14 (available in 12 shades).
33. And E.l.f's Lash Xtndr Tubing Mascara so you can finally have the thick, full lashes you've dreamed of, even if your flimsy natural lashes hardly hold up standard mascaras. This uses a unique "tubing" formula that boasts being smudge-free. And if you have fragile lashes? This can easily wipe clean! It's also available in *brown* which is a huge deal for folks with warm hair colors and blonde lashes, as it doesn't clash with your natural coloring (speaking for my own red-headed self here).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
BuzzFeed Senior Writer Emma Lord has this to say: " I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
34. A RobeCurls heatless hair curler — this satin-covered rod is designed to curl your hair while you sleep, and it's damage-free! Skip the heat tools and just wrap damp hair around the plush curler at night. Then FALL ASLEEP, and it'll do the rest. Wake up, pull this outta your hair, and enjoy your blowout-worthy bouncy curls.
Amazon
Emikeni is a woman-founded small business that specializes in heatless hair curling tools.
Promising review: "This is a game changer! I have very fine, silky hair and using heat tools on a daily basis is causing too much damage. This product is so easy to use and requires no heat! I recommend buying a small spray bottle and fill it with water. Before bed I usually spray my hair a little bit with water, brush it out, and put the silk rod in. I wear it overnight and barely feel it. Next day I have luscious, voluminous curls!" — Amazon Customer
Get it from Amazon for $27.99 (available in five colors).
35. A tattoo aftercare salve that'll make both colored and monochrome tattoos look out-of-this-world lovely. This soothes, protects, and enhances the look of your ink, both fresh and faded.
Mallory Mower / BuzzFeed, www.amazon.com
I use Mad Rabbit products on my own tattoos. Every product is vegan and cruelty-free (making it great on sensitive skin). I've recommended it to all my friends with tattoos. The soothing gel is lightweight and calming, the sunscreen is effective without feeling heavy, and the balm makes tattoos look gorgeous (my arm pictured above, left). I'm truly surprised by how well color pops with this stuff!
Mad Rabbit was founded by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.
Promising review:"Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." — Janson Ward
Get it from Amazon for $16.30+ (available in two scents).
Reviews in this post have been edited for length and clarity.